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Chatbots have emerged as one of the most common forms of generative AI. Table of contents What is Claude AI? Claude can generate various forms of textcontent, such as summaries, creative works, and code. You can also upload images and text-based files to Claude to add context to your prompts.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. There is no reason to stress about this update, go crazy trying to update your content, or spend thousands of dollars to get someone else to update it for you. (If What is passage indexing? Not such a big deal.
Chatbots have emerged as one of the most common forms of generative AI. Table of contents What is Claude AI? Claude can generate various forms of textcontent such as summaries, creative works, and code. You can also upload images and text-based files to add context to your prompts.
But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. Gosh, Helena thinks. Want to know how?
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. So, including long-tail keywords in your articles could be beneficial. This is exactly what we did when structuring our content marketing guide.
Like why a competitor’s metadata gets more clicks or how they organize their content. Whether it’s quickly checking a page’s meta title, tracking down a redirect chain, or reviewing data in GSC, these tools are essential for enhancing my workflow. Don’t download anything just yet. Let’s get started! It’s a tedious process.
Freewriting Freewriting is a simple yet powerful technique where you write nonstop for a set period without editing or filtering your thoughts. This helps bypass self-doubt, unlock unexpected ideas, and combat writers block. How to do it: Set a timer for 1015 minutes. Write continuouslydont edit or overthink. Draw branches outward for related ideas.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Enter: Content repurposing. Blog posts into social media content.
That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. Do you already have a ton of content backlog? It depends.
Video content creation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. Here’s the thing—automated content doesn’t have to be terrible. Now you can actually create your content.
In your teens or young adulthood, you most likely only used cell phones to make calls, send text messages, and play the game Snake. Browsing content on mobile devices comes with its unique challenges. Is your content prepared for mobile optimization? How Is Mobile Usage Changing Content Marketing? own a smartphone.
1: Produce content entirely free of grammar mistakes . AI-generated content is entirely free of spelling and grammatical mistakes, so you’ll have to spend far less time proofreading. . AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
Your published content is your business ambassador to the world. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer.
Launched in May 2020 by OpenAI, GPT-3 uses deep learning to produce human-like text. But when it comes to long-formcontent, we still need our specialized writers with deep subject matter expertise. The content they do generate often needs quite a bit of editing to get it publish-ready. But we’re not there yet.
Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. The scrollable lists provide text and visuals that come together in a listicle. Instagram Guides are a new tool for content discovery.
In B2B marketing, which we’ll focus on here, a white paper is a piece of long-formcontent similar to an ebook, often formatted as a report or guide. A white paper should be more than five pages long and formatted as a portrait PDF file. They feature narrative text, visualizations, and facts.
It is imperative to adapt and to optimize your pages and your content for audio search to become the resource for people searching from their mobile devices or voice-activated assistants like Alexa, Siri, Cortana, and Google Home. People use more words when they search by #voice than they do with text, says @ChristiJOlson.
Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. If you’re new to AI, here’s how it works: The user types a command, known as a prompt , into the text window of an AI program, and within a few seconds the AI completes the task.
Especially as it relates to our content. No piece of content lasts forever. YouTube content has become one of the best tools for business owners because it helps businesses get found through content with a long shelf life. But in the world of online business, that’s just not true. The truth, my friend?
Write Relevant and Competitive Content. If you don’t have content worth linking to, no one will link to you. At the heart of generating backlinks is creating great content , and it needs to be better than other content in your industry. Keep the Content Detailed and Deep. What do you do? Sell Your Value.
A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. It can include text, articles, images, or videos and usually focuses on work-related topics, such as job openings or career development tips. It’s OK to share longer posts.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Do you dread cold calling? Here’s why.
” Consider Long-formContent The Benefits of Long-FormContent Marketing Tips for Creating Effective Long-FormContent Time To Be Consistent With Your Blog Writing! That’s why search engines promote sites that regularly publish fresh content or update old blog posts.
Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent. However, more recently, content marketing has stepped back from detailed, lengthy article guides. Further, using long-tail keywords makes it easier to get your content ranked on Google.
Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content. What makes copywriting a different form of writing is that it’s meant to compel your target audience to connect with your message and take action emotionally. Then, fill out your content.
Contently recently helped a staffing agency put together a white paper on the current talent landscape. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Think of each section as its own mini piece of content. Not sure where to start?
Step 2 – Produce High Quality Content. Your content needs to be high quality, recent, and relevant. Websites that provide highly informative content typically have long dwell times. Save your content ideas in one place across all the document apps you use. Break Up Your Content With Header Tags.
It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. There isn’t a “one size fits all” approach to content marketing. Infographics.
Sites with great content are the types of things you know when you see them. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. You look forward to consuming the content, and you spend lots of time on the website absorbing it all. You just do.
The future of content marketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ? The Reviews: 5 AI Copywriting Tools & Content Writing Apps. Sure, there’s a big chance you’ll love it. Always a win. Missinglettr.
Your best #content can be resurrected, repurposed, repackaged, and resurfaced, says @Joderama. Inventory your #content to determine which top-performing assets to repurpose, says @joderama. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look.
Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits. AI is somewhat part of augmented intelligence tools’ technology, but how is it used in marketing right now? What is Augmented Intelligence? Artificial intelligence operates on its own, without help from humans.
The content production process is one of the biggest pain points for marketing teams. It can often be long, slow, and difficult to scale. Then we’re sharing specific AI prompt examples that marketing teams can use to scale high-quality content production. Use examples: Direct the AI based on past examples of successful content.
The best apps have excellent content. The content that you deliver through the app, lies at the core of how the app is going to perform,” according to appypie. It shows the content, structure and flow, essentially how the app will function. Tailor your content for mobile screens. The copy is engaging and intuitive.
HANDPICKED RELATED CONTENT: How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future. Featured snippets can take a number of forms, depending on the type of information they are trying to convey. Featured snippets are text-based but can include images. What exactly are featured snippets? Conclusion.
Thought leadership content is a great way to do this. But what exactly is thought leadership content? In this blog post, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative content marketing on your website. Most of it is also long-form.
While Google Search has long dominated SEO and still has a majority of the market share, their recent gaffes (we’re looking at you, Bard rollout) and Bing’s growing presence means the tides may be starting to change. That’s also how search engine optimization works, by optimizing and creating content based on popular keywords in your niche.
With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. Why are these tools vital to your content marketing strategy?
You need short content in the mix to help promote your long-formcontent like blogs, ebooks, guides, and lead magnets. The tool to use to help you produce short-formcontent? Now, ChatGPT utterly FAILS when you task it with writing longer content. It’s called Content at Scale.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent? What Is Short-FormContent?
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