Remove IT Remove Promotion Remove Publishing
article thumbnail

The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

Was my book just lost in the sea of self-published novels? Then, I published Falling Cryptic , and something unexpected happenedreaders who discovered my second book went back and bought my first. I ran Amazon ads, posted across social media, and told every friend and family member about my debut. At first, I felt frustrated.

article thumbnail

When a publisher might not do as good a job as a self-publishing author

The Idea Logical Company

We’ve previously explored what I called “the end of the trade publishing concept” , which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. That requirement cost publishers money, but also served to eliminate competition.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Promote a Blog Post to Generate Traffic to It

Express Writers

Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

article thumbnail

5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king. Well, luckily, LinkedIn has the answer for us.

Brand 95
article thumbnail

Bindery Books: A Way to Restructure the Book Publishing Model

The Idea Logical Company

The case has been made here repeatedly over years that the business and operating model of book publishing as it has been throughout my 50+-year career is irretrievably broken. And the publishers no longer have any moat around the retailing marketplace protecting them. Every multi-book writer trying to sell her next book knows this.

article thumbnail

How to Budget for Your Book Launch

Jane Friedman

Most people who want to write a book are so caught up in the challenge of writing that they dont spend much time thinking about the many things they will likely have to spend money on as they move from idea to published book to promotions. Many aspiring authors start their book journey without a clear budget. Its only natural.

Promotion 134
article thumbnail

What Is Generative AI and How Does It Work?

Backlinko

Step 2: Generative AI Models Produce Content Once the system receives the users prompt, it uses machine learning models to generate content. These models train using libraries that may contain billions of pieces of existing content. As they train, the models learn the components and structures of this existing content. How does ChatGPT work?

IT 113