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How to Budget for Your Book Launch

Jane Friedman

Most people who want to write a book are so caught up in the challenge of writing that they dont spend much time thinking about the many things they will likely have to spend money on as they move from idea to published book to promotions. Many aspiring authors start their book journey without a clear budget. Its only natural.

Promotion 134
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The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

The power of a second (or third) book When I released Caught in Cryptic , I poured everything into marketing it, hoping for an immediate surge in sales. Sales came in, but not at the level I had dreamed of. That one small event sparked conversations, led to new reviews, and even brought in sales for my other books.

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Are Reciprocal Links Worth It? An Expert SEO Analysis

Backlinko

Not to mention the potential sales and signups you could get as a result. Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. The idea is that these backlinks will help the sites rank higher in Google. Its like swapping favors: you link to me and Ill link to you.

SEO 94
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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer

  I was blown away: Within a week of publishing this first press release, we saw our web traffic increase by 220 percent.   This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility. It was less expensive than we’d have expected ($125 on the platform we went with).

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How to Turn Instagram Followers into Instagram Sales

Neil Patel

Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic. Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic. It is possible to use Instagram to drive sales – and that requires using Instagram strategically.

Sales 141
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When a publisher might not do as good a job as a self-publishing author

The Idea Logical Company

Only serious publishers with sales forces, warehouses, inventory, and relationships with retailers could compete for sales. Now bookstores account for as little as 20 percent of the sales. Most sales are made through online promotion and availability that give incumbent publishers no particular edge.

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How To Promote Your Blog With Automation

Blogging Wizard

Do you struggle with finding the time to promote your blog? There are plenty of ways to promote your blog manually, but it’s hard to find the time to implement.

Promotion 137