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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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How to Promote a Blog Post to Generate Traffic to It

Express Writers

Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.

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How to Budget for Your Book Launch

Jane Friedman

Most people who want to write a book are so caught up in the challenge of writing that they dont spend much time thinking about the many things they will likely have to spend money on as they move from idea to published book to promotions. Many aspiring authors start their book journey without a clear budget. Its only natural.

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Free Social Media For Authors…and When to Invest in Paid Social Media

Melanie Saxton

The beauty of platforms like Facebook, Twitter, Instagram, and LinkedIn is that they provide a means of free social media for authors. Paid Social Media Well, what if none of this comes naturally? Social media creation and administration isn’t for everyone. The YouTube video below can help.

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What Is Generative AI and How Does It Work?

Backlinko

Step 2: Generative AI Models Produce Content Once the system receives the users prompt, it uses machine learning models to generate content. These models train using libraries that may contain billions of pieces of existing content. As they train, the models learn the components and structures of this existing content. How does ChatGPT work?

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What Is Brand Consistency and Why Is It Important for Content Marketing?

Express Writers

Image from Instagram Image from Ghiradelli Youll first notice they both promote chocolate, yet they look entirely different. Choose imagery for your social media, blog post images, and email templates that reflect your audience and who you want to be. Consistency is key to loyalty. What Is Brand Consistency?

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The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Amazons free promotions: a game changer One of the most underrated marketing tools for self-published authors is Amazons free promotion days for Kindle books. And sometimes, that takes patience. I was hesitant at first.