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Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digital marketing agencies. The content author will (or should) ask these questions to understand the audience for the writing. Who is the target audience?
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The main one is the academic journal, where they are generally talking to and writing for other scholars in their discipline. Or they might write an opinion piece for a well-known newspaper or news source, or be interviewed at length by a podcast host, or even have their own Substack site. Quite the contrary, actually. Make it clear.
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