Buffer

JULY 23, 2024

  I was blown away: Within a week of publishing this first press release, we saw our web traffic increase by 220 percent.   This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility. It was less expensive than we’d have expected ($125 on the platform we went with).

Editorial Team 78

Editorial Team IT Marketing Finance 78

Backlinko

DECEMBER 9, 2024

Not to mention the potential sales and signups you could get as a result. Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. The idea is that these backlinks will help the sites rank higher in Google. Its like swapping favors: you link to me and Ill link to you.

SEO 94

SEO IT Text Engineering 94

Content Marketing Institute

OCTOBER 23, 2024

And by 2025, Gartner says, 80% of B2B sales interactions will be digital. In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. Where do content and marketing fit into this revolution?

Sales 136

Sales Content Marketing IT 136

Grammarly

SEPTEMBER 4, 2024

The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales What is AI in sales?

Sales 111

Sales Lead Generation Communication Persuasion 111

Jane Friedman

MARCH 19, 2025

The power of a second (or third) book When I released Caught in Cryptic , I poured everything into marketing it, hoping for an immediate surge in sales. Sales came in, but not at the level I had dreamed of. That one small event sparked conversations, led to new reviews, and even brought in sales for my other books.

Publishing 141

Publishing Publisher Publishing Marketing 141

The Idea Logical Company

MAY 8, 2024

And that everything that was ever made available remains on sale through “normal channels” (which is “online”, not “in store”) forever. It doesn’t take a math genius to reckon that a pretty stable total book purchasing and readership constituency will result in dramatic reductions in sales per title.

Publishing 340

Publishing Publisher Publishing Copy 340

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Potentially leading to boosted sales. Take goPure, for example.

Sales 109

Sales Marketing Search Engine Optimization Social Media 109

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) Reminder: 3-5% conversion rate on a sales page is normal. is evolving faster than ever. Nature is healing. Let’s go.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Jane Friedman

MARCH 27, 2025

Photo by Photo By: Kaboompics.com Todays post is by author Joel Pitney, founder of Launch My Book. Many aspiring authors start their book journey without a clear budget. Its only natural. And although these are critical steps in the creative process, they arent the end of the book launching journey. Think of it as a book launch budgeting primer.

Promotion 134

Promotion Social Media Publishing Publisher 134

ContentWriters

FEBRUARY 21, 2025

Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. When done right, it creates a seamless content ecosystem that boosts SEO and drives reader loyalty. What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

Express Writers

NOVEMBER 5, 2024

Over the last few decades, successive waves of new technologies — the internet, collaboration apps like Zoom and Slack, and cloud services in particular — have made it possible for businesses, small and large, to outsource pretty much everything from marketing and sales to human resource management and payroll services.

Writer 52

Writer IT Electronics Manufacturing 52

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. The most successful blogs hit this trifecta.

Blog 103

Blog Blogging Medical Finance 103

Grammarly

APRIL 10, 2024

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? OpenAI released GPT-4 on March 14, 2023. How does GPT-4 work?

IT 122

IT Text Prose Architecture 122

Kayleigh Moore

MARCH 5, 2024

A couple of resources I can recommend to help you improve your storytelling abilities: Write Better Right Now (writing lessons + workbook) Writing to Drive Sales (video lesson) How to Write Like a Journalist (video lesson) Quick parting announcement: A new season of the Freelance Writing Coach Podcast has begun! But few do it well.

Storytelling 130

Storytelling IT Advertising Projects 130

Grammarly

JULY 11, 2024

Microsoft Copilot is a recent addition to Microsoft 365 applications, enhancing them with AI features. This guide will explain what Microsoft Copilot is, how it works, and the various ways it can improve productivity within Microsoft’s suite of tools. Table of contents What is Microsoft Copilot? How does Microsoft Copilot work?

IT 109

IT Architecture Text Finance 109

Backlinko

JANUARY 6, 2025

For example, when summer sales dropped, they scheduled customer calls. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M The feedback was clear: “We love the blanket, but we’re sweating. It’s in storage until winter.”

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Freelance Magic

NOVEMBER 6, 2024

You’ve heard it multiple times now—”The riches are in the niches.” But are they REALLY? While selecting your niche , you have to be extremely strategic and consider the future growth potential. At the same time, you need to make sure that you have some interest in the niche or prior knowledge to continue the work long-term.

Freelance 130

Freelance Finance Writing Medical 130

Backlinko

JULY 30, 2024

Why You Should Target Informational Keywords Even though informational keywords don’t always lead to immediate sales, they can help you nurture leads in the early stages of their buying journeys. Why Transactional Keywords Are Valuable Transactional keywords indicate users at the bottom of the sales funnel with the highest intent to buy.

Keywords 107

Keywords Sales SEO Digital Marketing 107

Content Marketing Institute

OCTOBER 30, 2024

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

Sales 124

Sales Content IT 124

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. For instance, I can create a sales page and an accompanying email campaign that drives direct sales through your website. These special projects matter by giving a compelling voice to your marketing and sales efforts.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Ashleyn Writes

JANUARY 10, 2025

While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), or == Heres how I use it: After a sale, we send an email (typically the second in our fulfillment sequence) asking customers what tipped them over the edge. Time is my most valuable asset. I included both.

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Grammarly

MARCH 19, 2024

Your IT team is the backbone of your organization. They stay busy maintaining your company’s IT infrastructure and the services required for effective day-to-day operations. They deploy new tools and services, organize hardware and software management processes, and provide end-user technical assistance. Enter generative AI.

IT 115

IT Communication Engineering Management 115

The Idea Logical Company

JANUARY 4, 2023

Only serious publishers with sales forces, warehouses, inventory, and relationships with retailers could compete for sales. Now bookstores account for as little as 20 percent of the sales. Most sales are made through online promotion and availability that give incumbent publishers no particular edge.

Publishing 299

Publishing Publisher Publishing Hospitality 299

The Idea Logical Company

OCTOBER 4, 2023

Various online resources, starting with Amazon but also through an increasingly long tail of web sites sourcing primarily through Ingram (who will ship direct to the website’s customer, requiring no “handling” by the creator of the sale), now sell the vast majority of the print books (and, of course, ALL the ebooks.)

Publishing 340

Publishing Publisher Publishing Electronics 340

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Quillbot is a great tool for paraphrasing, summarizing, and translating content. Short on time? ChatGPT can also rewrite your sentences.

Content Creation 96

Content Creation Copy Text Creativity 96

The Idea Logical Company

NOVEMBER 1, 2022

But publishers can increasingly milk sales out of the long tail of backlist, thanks to the new digital marketing world we live in. They can pay “by the drink” So Ingram’s steady growth in title count and sales volume can continue. I comment on the fact of it; I have no idea about the law.).

Publishing 276

Publishing Publisher Publishing Digital Marketing 276

Enchanting Marketing

MARCH 11, 2025

Do you ever get close to content burnout? A year ago, I became active on LinkedIn. And it has at times felt like feeding a cookie monster. Social media platforms always seem hungry for more content. It feels relentless, eh? But it can also be fun and rewarding. What worked? What didn’t work? And is it worth it? It felt overwhelming.

Post 130

Post Content Creation Storytelling Creativity 130

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Another sale. Often, sales copy remains superficial. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. One paragraph, two paragraphs, three paragraphs, and onwards. Eagerly, she clicks the Buy button.

Persuasion 228

Persuasion Sales Copy Script Transportation 228

Elna Cain

MARCH 8, 2025

Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. You have to do certain things to command a higher rate with your service to make money as a writer. And this can take time, like years time.

Writer 130

Writer Portfolio Post Freelance 130

Grammarly

DECEMBER 9, 2024

To get started, find three to five job postings for your target role, whether its a digital marketing manager, customer service representative, VP of sales and marketing, or any other position. Choose postings from different companies to get a more comprehensive view of industry expectations. HubSpot, Marketo) 2 List your experience.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98