Nick Ursborne

DECEMBER 2, 2024

When combined with the efficiency of AI and the authenticity of conversational copy, empathy mapping transforms ordinary copy into extraordinary storytelling. Empathy mapping is a framework designed to delve into the emotions, thoughts, and behaviors of your audience. That’s what makes it so powerful. Does : Observable actions or behaviors.

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Copywriter Copywriting Storytelling Content Creation 205

Melanie Saxton

FEBRUARY 1, 2023

As a storytelling editor, it’s fun to share holidays that uplift the literary community. National Storytelling Week is one of those yearly festivities, spanning from January 30 to February 5, 2023, and is celebrated around the globe and especially across the pond (perhaps more so than in America).

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Storytelling Food Projects Media 130

Kayleigh Moore

MARCH 23, 2022

Great storytelling typically follows a fairly basic structure. The outline Once you’ve decided on the storytelling structure you want to use, next it’s time to start mapping out the elements of your story so they fall in the right places. For some, it’s purely a time issue. (In Because we NEED to hear these stories. First: Structure.

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Storytelling Construction Publisher Publishing 147

Content Marketing Institute

NOVEMBER 18, 2021

That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute. It’s not a picture of diamonds with a tagline, “Diamonds are forever.”

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Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

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Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Why Is B2B Storytelling Important—and Challenging? Many don’t know where to start or don’t have the right tools to execute storytelling properly, said Mark Evans, principal at Marketing Spark.

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Jane Friedman

NOVEMBER 12, 2024

It requires writers to become storytellers and deploy narrative skills to craft a tale that incorporates their analytical perspective. The power of storytelling It may seem obvious but it bears repeating. It exposes the personal cost. It infuses dry facts and data with soul and elicits an emotional response from the readers.

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Medical Storytelling Writing Style Writer 134

Jane Friedman

JANUARY 14, 2025

But I carried forward an important lesson from projects one and two: Writing in an entirely different medium gives you the opportunity to explore storytelling in fresh and interesting ways. That said, I should be clear: I didnt actually dodge the slump, I just postponed itI hit the proverbial wall when it came to finding project number three.

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Jane Friedman

OCTOBER 4, 2023

Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices. Join her on Wednesday, Oct. 18 for the online class Master the Flashback. They’re the bogeymen of publishing. Yet flashbacks are inherently artificial.

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Storytelling Publisher Publishing Publishing 144

Melanie Saxton

OCTOBER 29, 2024

I improve the impact of your storytelling, enhance your AI content, and make it unforgettable by ensuring the human touch reaches your audience — a human touch that cannot be duplicated no matter how prescient the bots become. You have probably seen comments like, “ If something is AI generated, it’s fake.”

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Storytelling Content Content Creation Text 130

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. But brand storytelling isn’t just for founder-led content. For example, when summer sales dropped, they scheduled customer calls. Stories stick.

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Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. The content you produce can look different in B2B versus B2C.

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Storytelling Engagement Landing Page Long Form Content 119

Grammarly

OCTOBER 30, 2024

One challenge is its inability to handle creative, nuanced storytelling. AI works well with data-driven tasks but lacks the emotional intelligence and creativity required for impactful storytelling. AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue.

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Content Marketing Marketing Storytelling Content Creation 98

Grammarly

FEBRUARY 1, 2024

How does storytelling technology work? AI for writers: How to use AI in storytelling The taboo of AI story writing stems from the idea of having AI do a writer’s work for them. Storytelling technology is still new and not developed enough to match the expertise and creativity of a seasoned human author.

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Storytelling Proofreader Text Creativity 116

Contently

DECEMBER 21, 2022

Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. Well, “viral” in 1939 terms. A Quick Recap of the Rudolph Story. It’s bright as a headlamp. He is mocked by his peers.

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Storytelling Retail Copy Copywriting 113

Enchanting Marketing

JANUARY 17, 2023

In her book The Art of Memoir , Karr admits that she doesn’t feel like a storyteller. But here’s the thing … To share your stories, you don’t need to call yourself a storyteller. As Karr shows, storytelling can be hard, yet rewarding work. What’s up with that sentence? At first glance, it looks okay.

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Storytelling Writing Text Writer 315

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.    And it's not about having a ton of followers or decoding a complex algorithm. Instead, it all boils down to your opening words. If you’re anything like me and need to know the trend, it’s silk scarfs paired with baseball caps.

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Social Media Media Writing Storytelling 117

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? Finding and enrolling in the best creative writing courses in India has been more difficult than I thought. At least it used to be, seven years ago when I had just dived into freelance writing.

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Creativity Writing Storytelling Writing Style 299

Content Marketing Institute

OCTOBER 12, 2023

The storytelling unseated Purdue’s previous No.1 Purdue University let a girl envision her future, and audiences followed along. 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

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Storytelling Recruitment Audience Marketing 113

Grammarly

DECEMBER 6, 2024

7 trends in marketing communication 1 Personal multimedia storytelling Storytelling is a classic marketing strategy that uses a narrative to communicate a brands message. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

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Communication Marketing Storytelling Social Media 105

Enchanting Marketing

MARCH 11, 2025

Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. Do you ever get close to content burnout? A year ago, I became active on LinkedIn. And it has at times felt like feeding a cookie monster. Social media platforms always seem hungry for more content. It feels relentless, eh?

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Post Content Creation Storytelling Creativity 130

Elna Cain

MARCH 8, 2025

You have to do certain things to command a higher rate with your service to make money as a writer. And this can take time, like years time. Well, it did for me. I had to learn new skills and do things out of my comfort zone to earn money writing. But, it wasn’t THAT difficult, just a little uncomfortable at times!

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Grammarly

JANUARY 16, 2025

Our focus will shift away from tasks like segmenting customers, optimizing content, and analyzing campaign performance in favor of storytelling and building brand voice. One benefit is enhanced storytelling. The first wave of AI adoption has been focused on efficiency and productivity. Marketing can take a similar approach.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Jane Friedman

MARCH 25, 2025

Todays post is by David Griffin Brown and Michelle Barker , co-authors of Story Skeleton: The Classics and Immersion and Emotion: The Two Pillars of Storytelling. Weve come across many authors who believe that plot points amount to paint-by-numbers storytellingor that only genre writers need to worry about structure.

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Prose Architecture Storytelling Engagement 140

Jane Friedman

FEBRUARY 26, 2025

Some of this urge to delve into the past stems from the challenge many memoirists face: They are new to storytelling, and this is their first book. Join us on March 5 for her online class, Memoir Backstory. My dislike of the game Red Light, Green Light is Di Dis fault. A few paces in, shed stop us with a gleeful, Red light.

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Storytelling Writer Social Media Publishing 131

Melanie Saxton

DECEMBER 27, 2024

Emphasis on storytelling. Why do businesses and organizations need professional copywriting services? The answer is simple. You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on persuasion. Emphasis on trust-building. Emphasis on capturing and holding attention. Im happy to provide answers.

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Elna Cain

OCTOBER 13, 2022

When it comes to being a freelance writer, you’ve probably come across many freelance writing terms being thrown around to describe different aspects of the job. One common term that you should definitely know about is a byline. But what is a byline? And it can also be used to incentivize readers and clients to check out your site.

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Portfolio IT Freelance Storytelling 155

Jane Friedman

MAY 8, 2024

Complications and The Hero’s Journey—or Save the Cat Advocates of these and other storytelling formulas will recognize the principle of complication as possibly corresponding to certain beats. That craft element is complication. Complications are plot points on steroids. We were prepared for it. Rostov’s friendship with Nina as a little girl.

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IT Storytelling Management Communication 140

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

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Storytelling Marketing Brand Audience 98

Nick Ursborne

JANUARY 15, 2024

Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4.

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Ads Ad Copy Storytelling Copywriting 217

Copywriter Collective

JANUARY 17, 2025

The Power of Storytelling Humans are wired for stories. When you use storytelling, you transform cold facts into relatable experiences. But then you notice the tagline plastered on the machine: Fuel Your Greatness. Suddenly, that chocolate bar isnt just a snackits a ticket to your next big achievement. That is the power of copywriting.

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Copy Sales Copywriting Copywriter 97

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. On other words, weave yourself or someone else into the narrative. Put human experience into the frame. But so can GPT-4. Now we’re going to talk about how it feels as well. Or it doesn’t start raining.

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Copywriting Copywriter Storytelling Writing 232

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. From generative AI to tools of the trade to ethical implications, we’ll touch it all.

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Storytelling Script Collaboration Creativity 77

Melanie Saxton

NOVEMBER 7, 2023

These artifacts can add depth and authenticity to your storytelling. Writing a legacy book means capturing your adventures for posterity! Writing a legacy book can be a meaningful and fulfilling project. It allows you to preserve your experiences, knowledge, and values for future generations.

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IT Writing Storytelling Projects 130

Copywriter Collective

JANUARY 10, 2025

Visual Storytelling Video content creation seems to be on the up-and-up. Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11.

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Copywriter Copywriting Script Copy 105

The Hoth

JANUARY 7, 2025

Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. It was also common for PR professionals to get in touch with TV stations, radio stations, and prominent figures in the media like celebrities. What is Digital PR? The only thing that differs is the marketing channels that you use.

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SEO IT Social Media Brand Awareness 59

ContentWriters

NOVEMBER 21, 2024

From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. This blog outlines how to write a marketing script that captures attention and delivers results, regardless of your platform or budget. It’s easier to write when you have a specific person in mind.

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