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If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This article covers how to do SEO for your website in 10 digestible steps. Set Up Your Website If you haven’t already set up your site, it’s time to choose a platform. Okay, ready? Let’s start with step one.
In August 2023, I went to the US Trademark Office website and searched to see if my author name, Teri Case, was already a trademark. To add insult to injury, Amazon wouldnt take the shoddy books down because Jane Friedman was not a registered US trademark. She was not alone. My takeaway from Jane Friedmans and Kiersten Modglins experiences?
Have you ever wondered how to find keywords on a website? For instance, if “website audit” attracts many visitors but few clicks, it indicates we need to enhance our content on this topic to draw more visitors. So, we can search our website for keywords. Why Search a Website for Keywords? This method is easy to overlook.
In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms. Websites required designers, and hiring a coder to build an HTML site from scratch was expensive. Flash forward to 2024. He hated it.
By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Keyword cannibalization happens when two or more pages on your website target the same keyword(s) and fulfill a similar search intent. This might be because the website has multiple pages optimized for the same keyword and search intent. So you can improve your rankings and the user experience. What Is Keyword Cannibalization?
Growing your website starts with reaching the right people. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Understanding Organic vs. Other Traffic Sources Search engines aren’t the only way people find websites. Not random traffic. What Is Organic Traffic?
Industries and positions include writing assistant for a nonprofit leader, content writer for a nonprofit website, and article writer for estate planning attorneys. Blog Writers : They create engaging, informative articles to attract website traffic. Since 2010, I’ve been providing original, high-value content to business clients.
Enter your businesss name or website and select the correct listing from the drop-down menu that appears. What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. Like salons, restaurants, and coffee shops. Why Is Local Search Marketing Important? But how did it get there?
Unassigned traffic is what Google Analytics calls website visitors it cannot categorize into one of its default channel groups. Source” refers to the traffic’s origin, such as a website, platform, or search engine. Next, make sure your website is handling redirects properly. appeared first on BKA Content.
Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. For a brand new freelance writer, these websites can be the big break to make this dream a reality.
Engaging website content is the backbone of any successful online presence. Understanding SEO-Optimized Content SEO-optimized content refers to website content that’s crafted to appeal to search engines and human readers. That’s where SEO-optimized content writing plays a critical role.
Image from Google HubSpots resource center shows how consistent branding on your website helps unify your posts. When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one.
Have you ever struggled, like I have, to build your own website on WordPress? For those looking to develop more of your website in-house, there is good news: The rise of AI-powered website builders means that it […] 13 Best AI Website Builders to Create Stunning Sites Fast appeared first on NealSchaffer.com
For instance, websites like Semrush provide examples of how professional writers contribute to digital strategy. Guest Contributors Guest writers contribute occasionally to blogs, websites, or news outlets. Content Creation The primary responsibility of a content author is to create high-quality, original content.
We’ve since published a new press release about once a month and have continued to see the impact on website traffic, sales, general brand visibility, and consumer trust. It was less expensive than we’d have expected ($125 on the platform we went with). Best of all, it’s really not that hard.
Back in 1995 I published my first website. Those were the early days of the web as a place for business. That year there were just 16 million people online. It wasn’t until 1998 that the number of people using the web hit 100 million. From zero to 100 million in a little over 3 years. It took ChatGPT just 60 days to get 100 million users.
Where traditional PR involves reaching out to newspapers, TV channels, and radio stations, digital PR uses social media influencers, podcasts, bloggers, and news websites. Much like SEO, digital PR aims to build authoritative backlinks from relevant websites. What is Digital PR? Link-building.
Thinking of getting a new website? But hang on – there’s a lot more to having a website designed and built than just thinking about the pages you need and the navigation. Here’s my simple website checklist to help. What to consider for your website design Template or bespoke (the latter is very expensive)?
Does Using Other Pages Images on Your Website Hurt SEO? However, does using other pages images in your website hurt SEO? Anything you do on your website has the potential to help or hurt search engine optimization, including the visuals you use. When Does Using Other Pages Images in Your Website Hurt SEO?
Improved Website Analytics If your content strategy isn’t working, pillar content can boost your website’s performance by providing valuable, in-depth resources that improve key SEO metrics. Enhances engagement : Structured, engaging pillar pages attract and retain visitors, boosting website performance.
Besides feeling like you’re trapped inside an MC Escher painting, it’s also similar to navigating a poorly designed website. Bad website structure frustrates users and can cause them to distance themselves from your brand. Website structure also heavily affects your performance on search engines.
The type of dashboard you create often depends on who you’re making it for—your own website, a small business, or an enterprise business. In this article, I’ll explain the basics of SEO reporting dashboards and how to tailor them for … Read more ›
Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not a PR expert. I did a bit of outreach a … Read more ›
Generate Backlinks to Your Blog Posts Links from other websites to your brands website are a signal to search engines that your content is credible enough to be referenced. That is a big boost to your visibility and has the potential to increase your websites traffic. Blogging is only half the battle.
Building a consistent content experience across all possible touch points (social, website, chat, etc.) takes research, empathy, and collaboration across internal teams. It’s not easy, but the results are worth it. Here’s how to start.
Search engines are increasingly ruthless when it comes to the quality of the sites they allow into the search results. If you don’t grasp the basics of optimizing for web crawlers (and eventual users), your organic traffic may well pay … Read more ›
Developing professional website content allows us to demonstrate our expertise, build trust, and clearly communicate the legal services we offer. By prioritizing clear and effective website content, we strengthen our reputation online and position our firm as a reliable choice for legal guidance.
GPT-4o is the latest advancement from OpenAI , bringing the most updated multimodal AI capabilities to platforms like ChatGPT. This guide will explain what GPT-4o is, how it operates, and the various ways it can enhance interactions and productivity across different applications. Table of contents What is GPT-4o? How does GPT-4o work?
Learn what Gemini is, how to use it, and which potential shortcomings to avoid. Table of contents What is Gemini? How Gemini works Gemini release date Is Gemini free? How to use Gemini Advantages of Gemini Disadvantages of Gemini Conclusion What is Gemini? Google Gemini, previously known as Google Bard, is an AI-powered chatbot.
Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. Google Search Console Enhanced Analytics Best for quick website performance comparisons Google Search Console Enhanced Analytics supercharges your Google Search Console (GSC) experience. Let’s get started!
Google Search Console Constant website analysis, alerts, and error reports Limitations: Only shows a handful of technical SEO issues, the top 1,000 backlinks, and the top 1,000 organic keywords Google Search Console gives you a taste of what the most used search engine thinks of your website.
When Kith redesigned its website, it didn’t just focus on branding and colors. Clearly, shoppers love the brand’s website experience. In this guide, you’ll learn exactly how to nail your ecommerce website design. Let’s start with the three essential elements that make ecommerce websites successful. The result?
But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift. … Read more ›
These websites can have accurate information, but they might not be the best place to get your research. If you find information on a website that isnt well-established and known for being trustworthy, try to trace the details back to the original source. edu websites. How Do You Know if a Source Is Authoritative?
This overview includes link cards—clickable links to websites used to generate the AI-generated summary. If users can get all the information they need directly from Google, they might not click through to individual websites. Which could lead to a decrease in website visits and potential customers. search queries.
Let’s be real. Most of the time, it’s likely that it is your fault in some way. You may have site or content quality issues you were unaware of or low-quality links dragging down performance. However, assuming it’s always your … Read more ›
This involves providing information like your businesss name, category, and website URL. Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. has placed a Google review link in its websites footer: 4. Especially positive reviews.
We compared seven Google Analytics alternatives that provide quicker and more precise insights into your website’s performance. High Data Accuracy Trustworthy data is vital to understanding your website or app’s performance. This is especially true if you have a high-traffic website, as there are many data inconsistencies.
So you can find the right solution to improve your website’s SEO. Choosing the right rank tracking tool for your website ensures you have all the features and data you need. You can also track your rankings across devices and locations to see how your website performs in different markets. What’s the Best Rank Tracking Tool?
Isnt it difficult to outrank other real estate websites? These are links on other trusted real estate websites that point back to your site (hence the name backlink), and theyre how search engines like Google determine the quality and trustworthiness of a piece of content. But how do you achieve such high rankings? Heres how it works.
For example, this site deleted about 15% of organic pages (yellow line) during the redesign, which resulted in an almost 50% organic traffic loss (orange line). Interestingly, even the growth of referring domains (blue line) afterward didn’t help it recover … Read more ›
I choose to update my website and LinkedIn profile to better articulate my brand, my strengths, and my value. We live in uncertain times. Political discourse seems more divisive than ever. Many world economies are in a state of turmoil. And the rise of AI threatens the careers of knowledge workers everywhere. Its just me is a sea of chaos.
We also share some creative ways to use reverse image searches (including how to use it to get more website traffic). The result page shows: The object name Related search terms All sites with this image Using a Website Image Another way to run a reverse image search is directly from a website. Right-click the image.
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