Neil Patel

SEPTEMBER 2, 2021

Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. If you aren’t sure what dynamic keyword insertion is or how to make the most of it, you are in the right place. If you aren’t sure what dynamic keyword insertion is or how to make the most of it, you are in the right place.

Keywords 133

Keywords IT Landing Page Ads 133

iWriter

NOVEMBER 13, 2024

Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Backlinko

JANUARY 6, 2025

Broad keywords. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Every campaign got its own custom landing page and clear conversion path. Aggressive negative keyword expansion. Then, analyzing your competitors and keyword research follows.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Backlinko

NOVEMBER 18, 2024

Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on.

Content 100

Content Keywords Collaboration Writer 100

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions. Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy?

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

The Hoth

NOVEMBER 7, 2022

One solution is using long-tail keywords. Long-tail keywords change how search engines like Google respond. . Below, we’ll look at how long-tail keywords work and why they are important to your SEO. What Are Long-tail Keywords, and Why are They Important for SEO? Long-tail keywords have lower competition.

Keywords 104

Keywords SEO Landing Page Content Creation 104

Backlinko

DECEMBER 5, 2024

Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K Now, you have a list of relevant keywords.

IT 102

IT Marketing Keywords Search Engine Optimization 102

Fat Joe

JUNE 9, 2023

In this era of content marketing, it’s a common practice to make as many blog posts, articles, and landing pages as possible to target any queries or concerns a potential customer could have. The trouble is, without a proper strategy in mind producing lots of content can lead to keyword cannibalization.

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Keywords SEO IT Landing Page 96

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Review the suggested title, target keywords, word count, tone of voice, and readability level. Enter your domain or landing page and click Import Brand to add brand elements.

IT 116

IT Medical Architecture Manufacturing 116

ContentWriters

FEBRUARY 22, 2023

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. These reasons and more make keyword research an essential part of any digital campaign. What is their intent?

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Backlinko

JULY 26, 2024

Like keyword research , building topic clusters, and writing SEO-friendly content. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landing pages.

Content Creation 102

Content Creation Copy Text Creativity 102

Neil Patel

JANUARY 15, 2021

Here’s what you should be looking for during an audit: Check #1: Do all your website’s pages have SEO meta titles and descriptions ? Check #2: Is each page on your website optimized for SEO keywords? Remember, optimize appropriately without keyword stuffing ! Is each page and blog post formatted properly?

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

APRIL 14, 2021

I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus. Ubersuggest will tell you how often people search these phrases, how competitive the keywords, and how much it’ll cost to advertise on each keyword. In other words, what is the intent of the keyword?

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

AUGUST 11, 2021

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. Step 4: Dig Into Negative Keywords. Step 5: Optimize Your Landing Pages.

Ads 144

Ads Management Landing Page Ad Copy 144

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.). What the Heck are Long-Tail Keywords?

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Neil Patel

DECEMBER 14, 2020

Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent. Keyword research is the secret sauce of any advanced Amazon ad strategy. You need to make sure it’s a long-tail keyword. Another reason to niche down with your keyword research strategy is the lack of the competition.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Bramework

DECEMBER 28, 2022

Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.

Keywords 95

Keywords Blog Post Post Blogging 95

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. One factor that you should pay attention to are the keywords that you’re going to be targeting. Choose the Right Keywords to Target. Let’s first take a look at why keywords influence the success of your campaign.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

SEPTEMBER 20, 2021

It’s really easy to get started through simple methods like using alt text, creating content, and detailed keyword research. Do Keyword Research. The best on-site optimization always starts with keyword research. The trick is to find keywords that a lot of people are searching for that also don’t have a ton of competition.

Website 141

Website Landing Page Keywords Architecture 141

Neil Patel

FEBRUARY 26, 2021

Here are a couple of tips to set you on the right path: Keyword Research. Keyword research is an essential element of your campaign. Below, we’ll talk more about keyword research for Google ads, but for now, it’s important to start generating some keyword ideas. Include your main keyword. Trend Forecasting.

Advertising 138

Advertising Landing Page Keywords Ads 138

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Use Long-Tail Keywords. Again, your keywords will come in handy here.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

JULY 12, 2021

Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. You also get ROI reporting, forms and landing pages, and standard CRM integration. Email and landing page A/B testing, advanced dynamic content, and Google AdWords integration are all included.

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

MARCH 10, 2021

Instead, my goal is to explain: how Google calculates the cost of ads the factors affecting the cost of ads how you can quickly find out how much keywords will cost how to reduce your ad spend while remaining competitive. Rather, it uses an auction model where companies bid on each keyword. Some keywords can cost over $100 per click.

Ads 143

Ads Landing Page Advertising Keywords 143

Neil Patel

MARCH 19, 2021

Whenever a user searches for a certain keyword, say “PPC Marketing,” Google looks through its list of advertisers for this word and initiates an auction between them. Different keywords have different average costs per click, and this should inform your bidding strategy. Research Your Keywords. Bid On Your Chosen Keywords.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Neil Patel

JUNE 22, 2021

Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

JANUARY 25, 2021

With Google Ads, you have to figure out keyword research , bidding on keywords, geo-targeting, and a slew of other aspects. Your ad will show up when someone in your area searches for keywords related to your business, or when someone outside your area searches for keywords and your location.

Landing Page 132

Landing Page Architecture Keywords Text 132

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

Content Writer 239

Content Writer Writer Content Writing 239

Elna Cain

OCTOBER 19, 2023

For example, state that you’re an SEO health copywriter or content writer with specialization in sales pages and landing pages. You can change it for every client you land or if you pivot or offer a new service. Of course, I wouldn’t make the entire article stuffed with keywords.

Website 226

Website Retail Portfolio Writing 226

Neil Patel

AUGUST 18, 2020

KlientBoost — Best for PPC management + landing page design. Which… is why it’s crucial to have well-designed landing pages optimized to convert visitors into leads or customers. At KlientBoost , they understand the importance of conversion-focused landing pages. Intent-driven keyword selection.

Agency 144

Agency Landing Page Consulting Digital Marketing 144

Neil Patel

NOVEMBER 12, 2020

They only analyze their own keywords, bids, and landing pages. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. But your PPC campaigns don’t exist in a vacuum.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Elna Cain

FEBRUARY 25, 2023

Write a landing page of 300 words and an article that’s 3000 words. You can use Canva Magic Write in Docs only, and it can help you create many forms of content like eBooks, landing pages, blog posts, and more. I just free write what I’m going through at that moment. Great idea.

Freelance 211

Freelance Writer Landing Page Consulting 211

Neil Patel

JUNE 23, 2021

Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Spyfu is a great tool for discovering the most profitable keywords for the search engines and ads of your competitors. Here are the ads for the term ‘keyword research.’. Look at the example below. Be Succinct.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

MAY 26, 2021

Choose the Right Keywords. Before you create your campaign, you need to choose your target keywords. Unless you choose the “right” keywords for your campaign, your ad won’t reach the right people. How do you find the perfect keywords? Well, you need to run some keyword research. Create Your Bing Ads Campaign.

Ads 145

Ads Landing Page Advertising Keywords 145

Neil Patel

FEBRUARY 17, 2021

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. Take a look at how this might play out in the structure of a blog post, for example: Initial image or design elements: The brain processes the overall design of the landing page and determines attractiveness (dopamine is released).

Sales 142

Sales Landing Page Storytelling Government 142

Kristi Hines

AUGUST 2, 2023

Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results.

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

APRIL 5, 2021

higher CTRs for 15 to 40 characters title tags – I would recommend that you keep yours closer to the 40 character mark so you can include more keywords. 45% increase in CTR when the exact query is in URL – make sure your main keyword is in your URL. It doesn’t have to be in your domain name, just the URL. Don’t forget about mobile.

Landing Page 145

Landing Page Storytelling SEO Keywords 145

Neil Patel

JANUARY 25, 2021

Relevancy Score: Exact-match keywords earn high rankings in the Etsy search hierarchy. If an exact match isn’t found, search spots are awarded to secondary keyword sources, including attributes, tags, titles, and categories aligning with the consumer’s query. Select Etsy SEO Keywords Carefully. Optimize Your Shop Sections.

SEO 135

SEO Search Engine Optimization Landing Page Keywords 135