ContentWriters

FEBRUARY 22, 2023

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. These reasons and more make keyword research an essential part of any digital campaign. What is their intent?

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Neil Patel

JANUARY 15, 2021

Here’s what you should be looking for during an audit: Check #1: Do all your website’s pages have SEO meta titles and descriptions ? Check #2: Is each page on your website optimized for SEO keywords? Remember, optimize appropriately without keyword stuffing ! Is each page and blog post formatted properly?

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

APRIL 14, 2021

I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus. Ubersuggest will tell you how often people search these phrases, how competitive the keywords, and how much it’ll cost to advertise on each keyword. In other words, what is the intent of the keyword?

Landing Page 143

Landing Page Advertising Keywords Ads 143

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.). What the Heck are Long-Tail Keywords?

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Neil Patel

AUGUST 11, 2021

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. Step 4: Dig Into Negative Keywords. Step 5: Optimize Your Landing Pages.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

DECEMBER 14, 2020

Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent. Keyword research is the secret sauce of any advanced Amazon ad strategy. You need to make sure it’s a long-tail keyword. Another reason to niche down with your keyword research strategy is the lack of the competition.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. One factor that you should pay attention to are the keywords that you’re going to be targeting. Choose the Right Keywords to Target. Let’s first take a look at why keywords influence the success of your campaign.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

SEPTEMBER 20, 2021

It’s really easy to get started through simple methods like using alt text, creating content, and detailed keyword research. Do Keyword Research. The best on-site optimization always starts with keyword research. The trick is to find keywords that a lot of people are searching for that also don’t have a ton of competition.

Website 141

Website Landing Page Keywords Architecture 141

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Use Long-Tail Keywords. Again, your keywords will come in handy here.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

FEBRUARY 26, 2021

Here are a couple of tips to set you on the right path: Keyword Research. Keyword research is an essential element of your campaign. Below, we’ll talk more about keyword research for Google ads, but for now, it’s important to start generating some keyword ideas. Include your main keyword. Trend Forecasting.

Advertising 138

Advertising Landing Page Keywords Ads 138

Neil Patel

JULY 12, 2021

Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. You also get ROI reporting, forms and landing pages, and standard CRM integration. Email and landing page A/B testing, advanced dynamic content, and Google AdWords integration are all included.

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

MARCH 10, 2021

Instead, my goal is to explain: how Google calculates the cost of ads the factors affecting the cost of ads how you can quickly find out how much keywords will cost how to reduce your ad spend while remaining competitive. Rather, it uses an auction model where companies bid on each keyword. Some keywords can cost over $100 per click.

Ads 143

Ads Landing Page Advertising Keywords 143

Neil Patel

MARCH 19, 2021

Whenever a user searches for a certain keyword, say “PPC Marketing,” Google looks through its list of advertisers for this word and initiates an auction between them. Different keywords have different average costs per click, and this should inform your bidding strategy. Research Your Keywords. Bid On Your Chosen Keywords.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Neil Patel

JUNE 22, 2021

Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

DECEMBER 18, 2020

While it used to show you almost all terms, Google AdWords now only offers specific keywords that meet a certain volume threshold. If you need reliable keyword data, our Ubersuggest platform is an all-in-one tool allowing you to research individual keywords, track competitors, and adjust your PPC strategy accordingly.

Ads 145

Ads Landing Page Keywords Government 145

Neil Patel

AUGUST 18, 2020

KlientBoost — Best for PPC management + landing page design. Which… is why it’s crucial to have well-designed landing pages optimized to convert visitors into leads or customers. At KlientBoost , they understand the importance of conversion-focused landing pages. Intent-driven keyword selection.

Agency 144

Agency Landing Page Consulting Portfolio 144

Elna Cain

OCTOBER 19, 2023

For example, state that you’re an SEO health copywriter or content writer with specialization in sales pages and landing pages. You can change it for every client you land or if you pivot or offer a new service. Of course, I wouldn’t make the entire article stuffed with keywords.

Website 224

Website Retail Portfolio Writing 224

Neil Patel

NOVEMBER 12, 2020

They only analyze their own keywords, bids, and landing pages. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. But your PPC campaigns don’t exist in a vacuum.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

JUNE 23, 2021

Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Spyfu is a great tool for discovering the most profitable keywords for the search engines and ads of your competitors. Here are the ads for the term ‘keyword research.’. Look at the example below. Be Succinct.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Elna Cain

FEBRUARY 25, 2023

Write a landing page of 300 words and an article that’s 3000 words. You can use Canva Magic Write in Docs only, and it can help you create many forms of content like eBooks, landing pages, blog posts, and more. I just free write what I’m going through at that moment. Great idea.

Freelance 209

Freelance Writer Landing Page Consulting 209

Neil Patel

MAY 26, 2021

Choose the Right Keywords. Before you create your campaign, you need to choose your target keywords. Unless you choose the “right” keywords for your campaign, your ad won’t reach the right people. How do you find the perfect keywords? Well, you need to run some keyword research. Create Your Bing Ads Campaign.

Ads 145

Ads Landing Page Keywords Advertising 145

Neil Patel

FEBRUARY 17, 2021

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. Take a look at how this might play out in the structure of a blog post, for example: Initial image or design elements: The brain processes the overall design of the landing page and determines attractiveness (dopamine is released).

Sales 142

Sales Landing Page Storytelling Government 142

Kristi Hines

AUGUST 2, 2023

Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results.

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

APRIL 5, 2021

higher CTRs for 15 to 40 characters title tags – I would recommend that you keep yours closer to the 40 character mark so you can include more keywords. 45% increase in CTR when the exact query is in URL – make sure your main keyword is in your URL. It doesn’t have to be in your domain name, just the URL. Don’t forget about mobile.

Landing Page 145

Landing Page Storytelling SEO Keywords 145

Neil Patel

JANUARY 25, 2021

Relevancy Score: Exact-match keywords earn high rankings in the Etsy search hierarchy. If an exact match isn’t found, search spots are awarded to secondary keyword sources, including attributes, tags, titles, and categories aligning with the consumer’s query. Select Etsy SEO Keywords Carefully. Optimize Your Shop Sections.

SEO 135

SEO Search Engine Optimization Landing Page Keywords 135

Neil Patel

JULY 7, 2020

If you want to rank for local-based terms, it’s not just about optimizing for keywords. There’s much more to local SEO and a lot of it has to do with your landing page. Here’s a template that breaks down the anatomy of an optimized local landing page. Keyword research. Just type in a keyword….

SEO 145

SEO Keywords Landing Page Content Creation 145

Neil Patel

FEBRUARY 12, 2021

This should include things like money paid to an agency, to pay designers, to bid on keywords , or put toward a PPC campaign. If you’re running ad campaigns on media or e-commerce sites , experiment with banner ads versus landing pages , skins, or pop-ups. Refine Your Keywords. Experiment With Ad Placement.

Ads 139

Ads Portfolio Landing Page Advertising 139

BKA Content

MARCH 22, 2024

Market Digital Products Using a Virtual Storefront and Landing Page Just like physical products, you need a storefront for your digital products. Marketers tend to have a few goals for their landing pages — gaining high-quality leads (43.6%) or increasing sales (33.7%). Then, optimize your content for these keywords.

Landing Page 98

Landing Page Marketing Search Engine Optimization Social Media 98

Neil Patel

DECEMBER 11, 2020

You can then direct users to landing pages with content that uses less flashy language. Make sure your landing page content matches your customers’ search queries. Create multiple ads with buzzwords that all point to one relevant landing page. What’s the Difference Between Keywords, Buzzwords, and Hashtags?

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

FEBRUARY 19, 2021

Paid ads take the guesswork out of keywords. With organic search, you’re making educated predictions on keywords that you think will do well for your brand, and then you’re building content against them. Of course, the more search traffic a keyword gets, the more you’ll need to pay to get your content to show up for that keyword.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

JANUARY 12, 2022

If they’re not, you can adjust and optimize your pages to drive visitors to the conversion you’re aiming for. Website metrics can also help you track and diagnose issues with: Effectiveness of your content strategy Keyword ranking The best traffic sources Paid ad success Conversion rates. Landing Pages. Exit Pages.

Website 127

Website Landing Page Lead Generation Keywords 127

Neil Patel

AUGUST 6, 2021

Thoroughly research your keywords and negative keywords ( Ubersuggest is an excellent tool for this). Optimize your landing pages for better conversions. Create Outstanding Landing Pages Your landing page is an important element of your sales funnel as it’s usually the one that does the heavy selling.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

FEBRUARY 10, 2021

Exposure, influence, and engagement are the keywords. Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Neil Patel

DECEMBER 21, 2020

Suppose you regularly employ a team to identify keywords, perform SEO, create product descriptions, and analyze marketing data. Natural language generation can solve this issue by allowing you to create keyword-optimized: Blog posts Web and landing pages Newsletter and email content Reports General marketing content.

Digital Marketing 144

Digital Marketing Marketing Telecommunication Landing Page 144

Neil Patel

MAY 28, 2021

Multiple-location SEO can raise awareness of your product or service by increasing traffic to product pages. When customers use keywords related to your business’s offerings, your product pages could appear in the top search results. The first step is to create pages based on your business’s or consumers’ location.

SEO 145

SEO Landing Page Brand Awareness Retail 145

Backlinko

JULY 19, 2024

By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. Pay close attention to update frequency.

SEO 101

SEO Keywords Landing Page Agency 101