iWriter

NOVEMBER 13, 2024

Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Backlinko

JANUARY 6, 2025

Both Mid Day Squares and TBH Skincare started with iPhones and posted daily while staying true to their story. Broad keywords. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Every campaign got its own custom landing page and clear conversion path.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Backlinko

NOVEMBER 18, 2024

A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief.

Content 94

Content Keywords Collaboration Writer 94

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions. Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy?

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Bramework

DECEMBER 28, 2022

Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. THIS POST MAY CONTAIN AFFILIATE LINKS. The Importance of a Keyword Ranking Tools. SERPWatcher.

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Keywords Blog Post Post Blog 95

Backlinko

DECEMBER 5, 2024

Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K You can also go to the Posts tab to create posts about your products.

IT 98

IT Marketing Keywords Search Engine Optimization 98

The Hoth

NOVEMBER 7, 2022

One solution is using long-tail keywords. Long-tail keywords change how search engines like Google respond. . Below, we’ll look at how long-tail keywords work and why they are important to your SEO. What Are Long-tail Keywords, and Why are They Important for SEO? Long-tail keywords have lower competition.

Keywords 104

Keywords SEO Landing Page Content Creation 104

Neil Patel

NOVEMBER 30, 2021

Most digital marketing teams rely on keyword optimization to rank their content higher in search results. The idea is more keywords = better optimization. Because of this, it can be tempting to use the same keywords on multiple pages to increase your chances of ranking. What Is Keyword Cannibalization?

Keywords 110

Keywords IT Digital Marketing Landing Page 110

Fat Joe

JUNE 9, 2023

In this era of content marketing, it’s a common practice to make as many blog posts, articles, and landing pages as possible to target any queries or concerns a potential customer could have. The trouble is, without a proper strategy in mind producing lots of content can lead to keyword cannibalization.

Keywords 96

Keywords SEO IT Landing Page 96

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. The post What Is Generative AI and How Does It Work?

IT 113

IT Medical Architecture Manufacturing 113

ContentWriters

FEBRUARY 22, 2023

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. These reasons and more make keyword research an essential part of any digital campaign. What is their intent?

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Backlinko

JULY 26, 2024

Like keyword research , building topic clusters, and writing SEO-friendly content. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landing pages.

Content Creation 96

Content Creation Copy Text Creativity 96

Neil Patel

JANUARY 15, 2021

Here’s what you should be looking for during an audit: Check #1: Do all your website’s pages have SEO meta titles and descriptions ? Check #2: Is each page on your website optimized for SEO keywords? Remember, optimize appropriately without keyword stuffing ! Is each page and blog post formatted properly?

SEO 145

SEO Landing Page Keywords Social Media 145

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.). What the Heck are Long-Tail Keywords?

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Neil Patel

DECEMBER 14, 2020

Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent. Keyword research is the secret sauce of any advanced Amazon ad strategy. You need to make sure it’s a long-tail keyword. Another reason to niche down with your keyword research strategy is the lack of the competition.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. One factor that you should pay attention to are the keywords that you’re going to be targeting. Choose the Right Keywords to Target. Let’s first take a look at why keywords influence the success of your campaign.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Use Long-Tail Keywords. Again, your keywords will come in handy here.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

SEPTEMBER 20, 2021

It’s really easy to get started through simple methods like using alt text, creating content, and detailed keyword research. Do Keyword Research. The best on-site optimization always starts with keyword research. The trick is to find keywords that a lot of people are searching for that also don’t have a ton of competition.

Website 141

Website Landing Page Keywords SEO 141

Neil Patel

APRIL 23, 2021

That’s where Amazon Posts comes in. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems. What Are Amazon Posts? Posts allow brands to create and promote product-related content, directly linking to specific product listings.

Promotion 130

Promotion Post Social Media Digital Marketing 130

Neil Patel

FEBRUARY 26, 2021

Here are a couple of tips to set you on the right path: Keyword Research. Keyword research is an essential element of your campaign. Below, we’ll talk more about keyword research for Google ads, but for now, it’s important to start generating some keyword ideas. Include your main keyword. Trend Forecasting.

Advertising 138

Advertising Landing Page Keywords Ads 138

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. But you can create MoFu blog posts by doing comparison guides.

Content Writer 239

Content Writer Writer Content Writing 239

Elna Cain

OCTOBER 19, 2023

Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. These are special websites that allow writers to post an article and get paid for it.

Website 226

Website Retail Portfolio Writing 226

Neil Patel

MARCH 10, 2021

Instead, my goal is to explain: how Google calculates the cost of ads the factors affecting the cost of ads how you can quickly find out how much keywords will cost how to reduce your ad spend while remaining competitive. Rather, it uses an auction model where companies bid on each keyword. Some keywords can cost over $100 per click.

Ads 143

Ads Landing Page Advertising Keywords 143

Neil Patel

MAY 5, 2021

Understand (and Use) Long Tail Keywords. Longtail keywords are keywords that are several words long. Ubersuggest is a great resource for discovering keywords in your industry. When using Ubersuggest, remember that you aren’t necessarily looking for the highest-traffic keywords. Step #3: Analyze the Results.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Elna Cain

FEBRUARY 25, 2023

I Went from Making $100 to $1,000 a Post In a Saturated Market Look – There are 600 million blogs out there, and many more are being created right this second. See, I was able to go from charging $100 a post to $1,000 a post because of my credibility. A sea of content is flooding us, but you know what?

Freelance 211

Freelance Writer Landing Page Consulting 211

Neil Patel

JANUARY 25, 2021

With Google Ads, you have to figure out keyword research , bidding on keywords, geo-targeting, and a slew of other aspects. Your ad will show up when someone in your area searches for keywords related to your business, or when someone outside your area searches for keywords and your location.

Landing Page 132

Landing Page Architecture Keywords Text 132

Neil Patel

AUGUST 18, 2020

KlientBoost — Best for PPC management + landing page design. Which… is why it’s crucial to have well-designed landing pages optimized to convert visitors into leads or customers. At KlientBoost , they understand the importance of conversion-focused landing pages. Intent-driven keyword selection.

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Agency Landing Page Consulting Portfolio 144

Verblio

APRIL 1, 2025

They create as many blog posts and landing pages based on their keyword research as possible, looking to “feed the machine” of search engines to the best of their ability. Give our pool of 3,000 vetted writers a prompt, and they’ll deliver SEO content designed around your keyword research and brand.

SEO 52

SEO Search Engine Optimization Content Content Creation 52

Neil Patel

NOVEMBER 12, 2020

They only analyze their own keywords, bids, and landing pages. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. But your PPC campaigns don’t exist in a vacuum.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

FEBRUARY 17, 2021

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. Take a look at how this might play out in the structure of a blog post, for example: Initial image or design elements: The brain processes the overall design of the landing page and determines attractiveness (dopamine is released).

Sales 142

Sales Landing Page Storytelling Government 142

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. How do you measure the success of location-based keywords? Impeccable keyword research.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Kristi Hines

AUGUST 2, 2023

Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results.

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

JULY 7, 2020

If you want to rank for local-based terms, it’s not just about optimizing for keywords. There’s much more to local SEO and a lot of it has to do with your landing page. Here’s a template that breaks down the anatomy of an optimized local landing page. Keyword research. Just type in a keyword….

SEO 145

SEO Keywords Landing Page Content Creation 145

Neil Patel

JANUARY 25, 2021

Relevancy Score: Exact-match keywords earn high rankings in the Etsy search hierarchy. If an exact match isn’t found, search spots are awarded to secondary keyword sources, including attributes, tags, titles, and categories aligning with the consumer’s query. Select Etsy SEO Keywords Carefully. Optimize Your Shop Sections.

SEO 135

SEO Search Engine Optimization Landing Page Keywords 135

Neil Patel

FEBRUARY 12, 2021

This should include things like money paid to an agency, to pay designers, to bid on keywords , or put toward a PPC campaign. If you’re running ad campaigns on media or e-commerce sites , experiment with banner ads versus landing pages , skins, or pop-ups. Refine Your Keywords. Experiment With Ad Placement.

Ads 139

Ads Portfolio Landing Page Advertising 139

Neil Patel

DECEMBER 11, 2020

You can then direct users to landing pages with content that uses less flashy language. Make sure your landing page content matches your customers’ search queries. Create multiple ads with buzzwords that all point to one relevant landing page. What’s the Difference Between Keywords, Buzzwords, and Hashtags?

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137