Backlinko

SEPTEMBER 6, 2024

You can also access keyword ranking data from Google and Bing within Matomo to monitor your SEO performance. For instance, learn which keywords you rank for and how many clicks and impressions your website gets from them. Let’s say you want to offer a specific version of your landing pages to users who visit from Facebook.

Script 101

Script Landing Page Keywords Website 101

Quick Sprout

FEBRUARY 28, 2023

So much goes into an effective landing page. It takes practice, testing, analytics, design skills, keyword research, and so much more. Fortunately, there are plenty of landing page creation tools that take the guesswork out of building and optimizing your landing pages.

Landing Page 84

Landing Page Script Construction Content Creation 84

Smart Blogger

FEBRUARY 27, 2023

The landing page… You’ve likely heard of it, and I’ll bet you my last dollar you’ve interacted with one. And how do you even create a landing page? Ranging from the best landing page types to consider through to the key ingredients to create a powerful page. What is a Landing Page?

Landing Page 84

Landing Page Digital Marketing Sales Social Media 84

Backlinko

JULY 26, 2024

Like keyword research , building topic clusters, and writing SEO-friendly content. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landing pages.

Content Creation 96

Content Creation Copy Text Creativity 96

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Review the suggested title, target keywords, word count, tone of voice, and readability level. Enter your domain or landing page and click Import Brand to add brand elements.

IT 113

IT Medical Architecture Manufacturing 113

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

Content Writer 239

Content Writer Writer Content Writing 239

Elna Cain

FEBRUARY 25, 2023

Write a landing page of 300 words and an article that’s 3000 words. Carve out time during your week to spend on social media and sourcing information. You can use Canva Magic Write in Docs only, and it can help you create many forms of content like eBooks, landing pages, blog posts, and more.

Freelance 211

Freelance Writer Landing Page Consulting 211

Neil Patel

NOVEMBER 30, 2021

Most digital marketing teams rely on keyword optimization to rank their content higher in search results. The idea is more keywords = better optimization. Because of this, it can be tempting to use the same keywords on multiple pages to increase your chances of ranking. What Is Keyword Cannibalization?

Keywords 110

Keywords IT Digital Marketing Landing Page 110

Neil Patel

JANUARY 15, 2021

Here’s what you should be looking for during an audit: Check #1: Do all your website’s pages have SEO meta titles and descriptions ? Check #2: Is each page on your website optimized for SEO keywords? Remember, optimize appropriately without keyword stuffing ! Is each page and blog post formatted properly?

SEO 145

SEO Landing Page Keywords Social Media 145

Kristi Hines

AUGUST 2, 2023

Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results.

Utilities 246

Utilities Transportation Medical Content Creation 246

Elna Cain

OCTOBER 19, 2023

These are called subject matter experts (SME) and you can either interview them or use quotes from their social media posts. I love helping brands elevate their message on social media and through their email marketing. You can change it for every client you land or if you pivot or offer a new service.

Website 226

Website Retail Portfolio Writing 226

ContentWriters

FEBRUARY 22, 2023

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. These reasons and more make keyword research an essential part of any digital campaign. What is their intent?

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Use Long-Tail Keywords. Again, your keywords will come in handy here.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

MAY 5, 2021

Understand (and Use) Long Tail Keywords. Longtail keywords are keywords that are several words long. Ubersuggest is a great resource for discovering keywords in your industry. When using Ubersuggest, remember that you aren’t necessarily looking for the highest-traffic keywords. Step #3: Analyze the Results.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Neil Patel

AUGUST 18, 2020

Other examples include social media, programmatic, and Amazon, each with their own set of quirks and best practices. KlientBoost — Best for PPC management + landing page design. Which… is why it’s crucial to have well-designed landing pages optimized to convert visitors into leads or customers.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

JUNE 22, 2021

Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

SEPTEMBER 20, 2021

It’s really easy to get started through simple methods like using alt text, creating content, and detailed keyword research. Do Keyword Research. The best on-site optimization always starts with keyword research. The trick is to find keywords that a lot of people are searching for that also don’t have a ton of competition.

Website 141

Website Landing Page Keywords Architecture 141

Neil Patel

DECEMBER 14, 2020

Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent. Keyword research is the secret sauce of any advanced Amazon ad strategy. You need to make sure it’s a long-tail keyword. Another reason to niche down with your keyword research strategy is the lack of the competition.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

FEBRUARY 26, 2021

If you’re not yet convinced about how effective the platform is, perhaps these numbers can give you more clarity: 58 percent of Millennials say they purchased a product because of an online or social media ad. Here are a couple of tips to set you on the right path: Keyword Research. Include your main keyword.

Advertising 138

Advertising Landing Page Keywords Ads 138

Neil Patel

MARCH 19, 2021

It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Whenever a user searches for a certain keyword, say “PPC Marketing,” Google looks through its list of advertisers for this word and initiates an auction between them.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Neil Patel

JULY 12, 2021

Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. You also get ROI reporting, forms and landing pages, and standard CRM integration. Email and landing page A/B testing, advanced dynamic content, and Google AdWords integration are all included.

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

JUNE 23, 2021

Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Spyfu is a great tool for discovering the most profitable keywords for the search engines and ads of your competitors. Here are the ads for the term ‘keyword research.’. Look at the example below. billion users.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

AUGUST 25, 2020

From social media to paid search, PPC is a smart way to see quick results. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Source: Statistica.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

FEBRUARY 10, 2021

Exposure, influence, and engagement are the keywords. Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.). What the Heck are Long-Tail Keywords?

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Neil Patel

OCTOBER 12, 2020

Some of the world’s biggest brands are already using it as part of their content marketing strategy : The Washington Post uses Heliograf (an in-house reporting AI) to write social media posts and basic news stories. You’ll get suggestions on how to improve your content and what keywords to add to rank for queries.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

MARCH 6, 2023

Video content is dominating on all social media platforms. So much so that our now pandemic-boosted media intake is around 19 hours a week. This makes sense as to why your website and social media platforms are the best places to promote your brand because they are the top video distribution channels.

Keywords 83

Keywords Landing Page Medical Brand Awareness 83

Elna Cain

JULY 16, 2023

Where to Find Copywriting Clients Finding copywriting clients on social media is a popular method, so many of my tips will be to leverage social platforms to gain copywriting jobs. Start by using keywords like “copywriter,” “brand copywriter,” or “copy editor” in your search bar.

Copywriter 178

Copywriter Copywriting Freelance Copywriting Freelance 178

Neil Patel

JANUARY 28, 2021

Like YouTube, all types of companies can use the platform to grow their businesses, including small businesses, e-commerce, social media marketers, educators, fitness professionals, and creative professionals. Here’s Content Marketing Institute’s Vimeo page. This feature makes video optimization critical on Vimeo.

Marketing 129

Marketing Landing Page Social Media Manufacturing 129

Neil Patel

DECEMBER 11, 2020

You can then direct users to landing pages with content that uses less flashy language. Look into online forums and social media chats for new buzzword ideas. Make sure your landing page content matches your customers’ search queries. What’s the Difference Between Keywords, Buzzwords, and Hashtags?

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

JANUARY 25, 2021

Relevancy Score: Exact-match keywords earn high rankings in the Etsy search hierarchy. If an exact match isn’t found, search spots are awarded to secondary keyword sources, including attributes, tags, titles, and categories aligning with the consumer’s query. Select Etsy SEO Keywords Carefully. Include High-Quality Photos.

SEO 135

SEO Search Engine Optimization Landing Page Keywords 135

Neil Patel

AUGUST 6, 2021

Social media platforms and tools like Facebook’s Audience Insights tools to better understand your audience demographics. Thoroughly research your keywords and negative keywords ( Ubersuggest is an excellent tool for this). Optimize your landing pages for better conversions. Craft personalized ad copy.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

OCTOBER 12, 2021

This often makes research into competitor search ranking, social strategy, and other marketing functionality easier. Searching Social Media Profiles and Mentions With Google. With over 49 percent of the global population using social media, it’s safe to say there’s an overwhelming amount of profiles to sort through.

Landing Page 144

Landing Page Search Engine Optimization Social Media Engineering 144

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Focus on Social Media Ads. Social media ads are much less keyword-based than paid ads on search engines. This makes it much more difficult for people to type in a keyword and see your ad.

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

JANUARY 6, 2021

For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. Is link building a thing of the past?

Search Engine Optimization 145

Search Engine Optimization SEO Social Media Engineering 145

BKA Content

MARCH 22, 2024

Market Digital Products Using a Virtual Storefront and Landing Page Just like physical products, you need a storefront for your digital products. Marketers tend to have a few goals for their landing pages — gaining high-quality leads (43.6%) or increasing sales (33.7%). Then, optimize your content for these keywords.

Landing Page 98

Landing Page Marketing Search Engine Optimization Social Media 98