Backlinko

NOVEMBER 18, 2024

Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on.

Content 94

Content Keywords Collaboration Writer 94

Backlinko

JULY 26, 2024

Like keyword research , building topic clusters, and writing SEO-friendly content. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Add a link or some text, and the tool will take that to represent your ideal brand voice.

Content Creation 96

Content Creation Copy Text Creativity 96

Backlinko

JANUARY 6, 2025

Broad keywords. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Every campaign got its own custom landing page and clear conversion path. Aggressive negative keyword expansion. Then, analyzing your competitors and keyword research follows.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

The Hoth

OCTOBER 3, 2023

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.

Text 98

Text SEO Keywords Engineering 98

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO. Informational keywords. Navigational keywords.

Keywords 107

Keywords SEO Landing Page Architecture 107

Neil Patel

JANUARY 15, 2021

Here’s what you should be looking for during an audit: Check #1: Do all your website’s pages have SEO meta titles and descriptions ? Check #2: Is each page on your website optimized for SEO keywords? Remember, optimize appropriately without keyword stuffing ! Is each page and blog post formatted properly?

SEO 145

SEO Landing Page Keywords Social Media 145

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago.

Keywords 112

Keywords Concept Content Editorial Team 112

Fat Joe

JUNE 9, 2023

In this era of content marketing, it’s a common practice to make as many blog posts, articles, and landing pages as possible to target any queries or concerns a potential customer could have. The trouble is, without a proper strategy in mind producing lots of content can lead to keyword cannibalization.

Keywords 96

Keywords SEO IT Landing Page 96

Neil Patel

DECEMBER 14, 2020

Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent. Keyword research is the secret sauce of any advanced Amazon ad strategy. You need to make sure it’s a long-tail keyword. Another reason to niche down with your keyword research strategy is the lack of the competition.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

APRIL 14, 2021

I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus. Ubersuggest will tell you how often people search these phrases, how competitive the keywords, and how much it’ll cost to advertise on each keyword. In other words, what is the intent of the keyword?

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

MAY 5, 2021

Understand (and Use) Long Tail Keywords. Longtail keywords are keywords that are several words long. Ubersuggest is a great resource for discovering keywords in your industry. When using Ubersuggest, remember that you aren’t necessarily looking for the highest-traffic keywords. Step #3: Analyze the Results.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Kristi Hines

AUGUST 2, 2023

Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results.

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Use Long-Tail Keywords. Again, your keywords will come in handy here.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

JANUARY 25, 2021

With Google Ads, you have to figure out keyword research , bidding on keywords, geo-targeting, and a slew of other aspects. Your ad will show up when someone in your area searches for keywords related to your business, or when someone outside your area searches for keywords and your location.

Landing Page 132

Landing Page Architecture Keywords Text 132

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. One factor that you should pay attention to are the keywords that you’re going to be targeting. Choose the Right Keywords to Target. Let’s first take a look at why keywords influence the success of your campaign.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

SEPTEMBER 20, 2021

It’s really easy to get started through simple methods like using alt text, creating content, and detailed keyword research. Do Keyword Research. The best on-site optimization always starts with keyword research. We created Ubersuggest (a free keyword research tool) for beginners with a low budget just like you.

Website 141

Website Landing Page Keywords Architecture 141

Bramework

DECEMBER 28, 2022

Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.

Keywords 95

Keywords Blog Post Post Blog 95

Neil Patel

DECEMBER 21, 2020

It transforms the data you have into natural-sounding text. Natural language generation allows the updating of existing text and automation. Logistics and travel: Keep passengers updated, write itineraries, and translate texts into various languages. NLU analyzes text to understand intent and meaning.

Digital Marketing 144

Digital Marketing Marketing Telecommunication Landing Page 144

Neil Patel

MARCH 6, 2023

The good thing is that most people want to see a video rather than read long-winded text posts. When you create unique landing pages with videos, you’ll likely increase conversion by up to 80% (based on the Renderforest survey). With a video on your landing page, you’ll have a 53% chance of showing up on page 1 of the SERPs.

Keywords 83

Keywords Landing Page Medical Brand Awareness 83

Neil Patel

FEBRUARY 26, 2021

Here are a couple of tips to set you on the right path: Keyword Research. Keyword research is an essential element of your campaign. Below, we’ll talk more about keyword research for Google ads, but for now, it’s important to start generating some keyword ideas. Include your main keyword. Trend Forecasting.

Advertising 138

Advertising Landing Page Keywords Ads 138

Neil Patel

JUNE 23, 2021

Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Spyfu is a great tool for discovering the most profitable keywords for the search engines and ads of your competitors. Here are the ads for the term ‘keyword research.’. Look at the example below. Be Succinct.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

FEBRUARY 10, 2021

Avoiding Negative Keywords. Although the term “negative keywords” sounds, well, negative, not using these terms is a mistake. All keywords are not created equal, with some rating as high quality and others falling in the opposite category. Click Edit, Find and replace, Add text, or Change case. How to Edit PPC Ads.

Ads 136

Ads Search Engine Optimization Keywords Text 136

Neil Patel

OCTOBER 12, 2020

With a few clicks, you can see what content you should create for your niche and what keywords the top-ranking sites are using to get to Google’s front page. You’ll get suggestions on how to improve your content and what keywords to add to rank for queries. T he Best AI Digital Assistant Tools for Marketers.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

FEBRUARY 10, 2021

Exposure, influence, and engagement are the keywords. Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

JANUARY 25, 2021

Responsive search ads show more text than traditional expanded text ads and can have three headers at 30 characters each, and two separate descriptions with 90 characters each. That’s almost twice the size of regular expanded text ads. Tips for Creating Headline and Text Variations for Responsive Ads. Then get to testing!

Ads 140

Ads Ad Copy Copy Keywords 140

Creative Little World

FEBRUARY 21, 2023

In the busy world of online marketing, landing pages are an effective element for driving conversions and achieving a specific action and goal. But what exactly is a landing page? In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits.

Landing Page 52

Landing Page Persuasion Lead Generation Sales 52

Neil Patel

JANUARY 26, 2021

There are currently two ways to place videos on your landing pages or website—link or embed videos. Embedded videos keep users on your page—which is ideal for landing pages or blog posts where you want to share information, but avoid losing the viewer to another page. Which method should you choose?

Landing Page 117

Landing Page IT Storytelling Text 117

Smart Blogger

MAY 15, 2023

From keyword placement to engaging meta descriptions, we’re about to spill the beans on actionable techniques. When you pair up these two terms, you’re looking to enhance your online content writing with SEO keywords that Google considers relevant based on a searcher’s intent. What are they hoping to find?

Copywriter 115

Copywriter Copywriting SEO Landing Page 115

Neil Patel

AUGUST 6, 2021

Coupled with BigCommerce’s fully customizable email templates (using code or the text editor), creating follow-up campaigns couldn’t be easier. Thoroughly research your keywords and negative keywords ( Ubersuggest is an excellent tool for this). Determine the ad format you’ll use (video, text, etc.)

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

NOVEMBER 23, 2021

For example, your ad might show as a banner ad on one site and a dynamic text ad on another. Text Combinations Can Be Quite Tricky—Create Them Wisely. One significant advantage of responsive display ads is that they offer more text fields for you to work with. Your Landing Page Should Always Match Your Ad.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

OCTOBER 12, 2021

This search functionality lets marketers see which keywords align with your brand’s message while simultaneously investigating how competitors use social media. From identifying how frequently your site is crawled to relaying information about a page that’s currently down, you can learn a lot from caches. Bold keywords.

Landing Page 144

Landing Page Search Engine Optimization Social Media Engineering 144

Neil Patel

FEBRUARY 8, 2021

An example of this would be someone completing a form on your landing page and entering their phone number for you to call them. Whether it’s your landing page, PPC, or social media, you’ll want to track the success of your efforts. PPC/Landing Page Performance. You’re making an outbound call in this case.

Landing Page 120

Landing Page Social Media Keywords Sales 120

Neil Patel

JULY 16, 2021

Internal Linking with Optimized Anchor Text Is Good for SEO. An internal link is a simple string of HTML that links one website page to another. Anchor text improves the value of the link by adding keywords and content to the linking process. They are also looking at the anchor text that is part of that link.

Architecture 145

Architecture Text SEO Engineering 145

Creative Little World

APRIL 19, 2023

In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits. I’ll also cover the critical elements of an effective landing page and tips and best practices for creating one. Let’s start by getting a better understanding of how landing pages work.

Landing Page 52

Landing Page Persuasion Lead Generation Sales 52

Neil Patel

JANUARY 12, 2022

If they’re not, you can adjust and optimize your pages to drive visitors to the conversion you’re aiming for. Website metrics can also help you track and diagnose issues with: Effectiveness of your content strategy Keyword ranking The best traffic sources Paid ad success Conversion rates. Think: text content, audio, video, etc.

Website 127

Website Landing Page Lead Generation Keywords 127

Neil Patel

JANUARY 28, 2021

The platform allows creators to record, edit, and customize high-quality videos with features like text, music, and calls to action. Here are a few key features Vimeo has to offer: record videos, add text, music, and adjust colors, ratio, etc. Here’s Content Marketing Institute’s Vimeo page.

Marketing 129

Marketing Landing Page Social Media Manufacturing 129

Backlinko

SEPTEMBER 27, 2023

Some tasks demand regular attention, such as backlink analysis, keyword research, conducting site audits, and monitoring your rankings. On top of that, you’ll also be able to view which page is earning the backlink, the Page Authority Score of the referring domain, and the anchor text.

SEO 120

SEO Landing Page Keywords Content Creation 120