Backlinko

JANUARY 6, 2025

Broad keywords. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Every campaign got its own custom landing page and clear conversion path. Aggressive negative keyword expansion. Then, analyzing your competitors and keyword research follows.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Backlinko

NOVEMBER 18, 2024

Content briefs help teams work together by reducing revisions and speeding up the writing process. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. billion keywords—updated in real time.

Content 92

Content Keywords Collaboration Writer 92

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Then, enter your topic and hit Start writing. Then, click Ask.

IT 111

IT Medical Architecture Manufacturing 111

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions. Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy?

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Backlinko

JULY 26, 2024

5 stars ( 40+ reviews ) Pricing Free plan, Plus at $20/month, Team at $25/month/user, Enterprise at custom pricing ChatGPT is one of the most popular AI writing generators. And refine your writing so that it matches your brand’s voice. SEO Writing Assistant: Best for Optimizing Your Content for SEO G2 Rating 4.5/5 Pro at $129.95/month,

Content Creation 94

Content Creation Copy Text Creativity 94

Backlinko

DECEMBER 5, 2024

Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K Now, you have a list of relevant keywords.

IT 95

IT Marketing Keywords Search Engine Optimization 95

Neil Patel

NOVEMBER 30, 2021

Most digital marketing teams rely on keyword optimization to rank their content higher in search results. The idea is more keywords = better optimization. Because of this, it can be tempting to use the same keywords on multiple pages to increase your chances of ranking. What Is Keyword Cannibalization?

Keywords 110

Keywords IT Digital Marketing Landing Page 110

Fat Joe

JUNE 9, 2023

In this era of content marketing, it’s a common practice to make as many blog posts, articles, and landing pages as possible to target any queries or concerns a potential customer could have. The trouble is, without a proper strategy in mind producing lots of content can lead to keyword cannibalization.

Keywords 96

Keywords SEO IT Landing Page 96

ContentWriters

FEBRUARY 22, 2023

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. These reasons and more make keyword research an essential part of any digital campaign. What is their intent?

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Credible Content

SEPTEMBER 8, 2022

Main KPIs to measurement when writing content. I have rarely written about key performance indicators (KPIs) because as a content writer , I write content and deliver the documents to my clients. Content writing KPIs – what do they mean? Why is it beneficial to measure KPIs when writing content? Time on page.

Writing 130

Writing Content Copywriter Copywriting 130

Bramework

DECEMBER 28, 2022

Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.

Keywords 95

Keywords Blog Post Post Blogging 95

Freelance Writing Jobs

JANUARY 22, 2023

Here’s a helpful guide on how to adapt your writing style to work alongside these different avenues of marketing platforms. Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform.

Writing Style 102

Writing Style Script Landing Page Writing 102

Elna Cain

FEBRUARY 25, 2023

It’s not as easy as saying it’s because of AI taking over or that, collectively, businesses just don’t want to pay for writing. If your freelance writing business is down the toilet and you’re struggling to gain consistent writing jobs, pay attention to what I’m about to share.

Freelance 211

Freelance Writer Landing Page Consulting 211

Neil Patel

AUGUST 11, 2021

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. Step 4: Dig Into Negative Keywords. Step 5: Optimize Your Landing Pages.

Ads 144

Ads Management Landing Page Ad Copy 144

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.). What the Heck are Long-Tail Keywords?

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Neil Patel

AUGUST 25, 2021

If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. Meaning instead of writing “Seven Steps To Start A Home Business,” use “7 Steps To Start a Home-Based Business” to appeal to the number-craving side of our minds. Why Should You Care About Headlines?

Writing 145

Writing Copy Content Marketing Landing Page 145

Neil Patel

APRIL 14, 2021

Tie on your AdWords apron, grab a pen to write down the key steps of a successful Google Ads Campaign, and follow along as I walk you through how to create a profitable Google AdWords campaign from scratch. I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice.

Copywriter 144

Copywriter Copywriting SEO Writing 144

Write Freelance

AUGUST 19, 2021

You have no idea how to even get started, what to do first, or how to find online writing jobs. More importantly: You could be one of those content writers by just honing your skills and taking the right strategic approach to content writing. What is content writing? So, you are a new freelance content writer?

Content Writer 130

Content Writer Writer Script Content 130

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Use Long-Tail Keywords. Write Effective Meta Descriptions.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. One factor that you should pay attention to are the keywords that you’re going to be targeting. Choose the Right Keywords to Target. Let’s first take a look at why keywords influence the success of your campaign.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

BKA Content

JANUARY 15, 2025

How To Write Effective SEO Content Good SEO content is the backbone of any SEO content marketing strategy. Learning how to write SEO content is essential. Though any type of content can be SEO content think blog posts, landing pages, static website pages, e-books and even videos not all content is SEO content.

SEO 97

SEO Writing Content Keywords 97

Neil Patel

FEBRUARY 26, 2021

Here are a couple of tips to set you on the right path: Keyword Research. Keyword research is an essential element of your campaign. Below, we’ll talk more about keyword research for Google ads, but for now, it’s important to start generating some keyword ideas. Write a Good Headline. Include your main keyword.

Advertising 138

Advertising Landing Page Keywords Ads 138

BKA Content

DECEMBER 7, 2022

How Online Copywriting Jobs From Home Can Boost Your Freelance Writing Career. Though copywriting requires many of the same skills as fiction or academic writing, the purpose is entirely different. Writing ads may not seem like creative work, especially if you’re used to fiction writing. Explore Creativity.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Neil Patel

JUNE 22, 2021

Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Kristi Hines

AUGUST 2, 2023

Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results.

Utilities 246

Utilities Transportation Medical Content Creation 246

Grammarly

JUNE 26, 2024

Instructional: Instruct ChatGPT to perform a specific task, like summarizing a lengthy article, extracting data points from a report, or writing documentation for a code snippet. Writing clear, concise prompts can be time-consuming. You have to consider the appropriate tone , style of writing, desired format, and expected audience.

Writing 104

Writing Healthcare Landing Page Manufacturing 104

Neil Patel

DECEMBER 18, 2020

While it used to show you almost all terms, Google AdWords now only offers specific keywords that meet a certain volume threshold. If you need reliable keyword data, our Ubersuggest platform is an all-in-one tool allowing you to research individual keywords, track competitors, and adjust your PPC strategy accordingly.

Ads 145

Ads Landing Page Keywords Government 145

Credible Content

JANUARY 21, 2023

10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. You talk to them, or you write to them persuasively. You write in a manner that it becomes almost impossible for them to say no to you. Persuasive writing is important in copywriting. How does persuasive writing benefit you when copywriting?

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

ContentWriters

DECEMBER 14, 2022

Whether you need compelling listing descriptions, to increase your website’s trustworthiness, or to contribute to thought leadership via newsletters, professional writing is an important part of becoming a notable real estate professional. You only have a few seconds to grab your audience’s attention, so write a compelling headline.

Copy 98

Copy Writing Persuasion Landing Page 98

Neil Patel

JULY 7, 2020

If you want to rank for local-based terms, it’s not just about optimizing for keywords. There’s much more to local SEO and a lot of it has to do with your landing page. Here’s a template that breaks down the anatomy of an optimized local landing page. Keyword research. Just type in a keyword….

SEO 145

SEO Keywords Landing Page Content Creation 145

Neil Patel

JUNE 23, 2021

Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Spyfu is a great tool for discovering the most profitable keywords for the search engines and ads of your competitors. Here are the ads for the term ‘keyword research.’. Look at the example below. billion users.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. At the core of skillful copywriting are the fundamental writing skills. Writing skills are the backbone of effective copywriting. The words flow effortlessly.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. How do you measure the success of location-based keywords? Impeccable keyword research.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

DECEMBER 11, 2020

You can then direct users to landing pages with content that uses less flashy language. What words do they use when they write reviews? Each ad you write will be made up of a few elements: headline 1, headline 2, and a description. Make sure your landing page content matches your customers’ search queries.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

DECEMBER 21, 2020

Logistics and travel: Keep passengers updated, write itineraries, and translate texts into various languages. Suppose you regularly employ a team to identify keywords, perform SEO, create product descriptions, and analyze marketing data. However, it’s not just about putting words on the page.

Digital Marketing 144

Digital Marketing Marketing Telecommunication Landing Page 144

ContentWriters

MARCH 6, 2024

Read on to learn everything you need to know about how to write a content brief. It maximizes organic traffic by incorporating keyword research, competitor analysis, and best practices. Target Keywords Identify the primary and secondary keyword phrases you want to use. Include primary and secondary keywords.

SEO 98

SEO Writing Content Brand Awareness 98