Moz

FEBRUARY 10, 2021

But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together.

Lead Generation 72

Lead Generation SEO Search Engine Optimization Brand Awareness 72

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. TrueView Discovery ads are promoted throughout YouTube, appearing as an image thumbnail with up to three lines of text. You’ve done all your audience and keyword research , and you know what the messaging should look like.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

OCTOBER 27, 2021

You spend hours researching keywords. You have a thorough content promotion strategy. Some of the metrics you’ll want to review include: organic traffic click-through-rate (CTR) bounce rate keyword rankings backlinks page speed conversions. Review Keyword Research. Keyword research is the backbone of any SEO plan.

SEO 145

SEO Keywords Architecture Social Media 145

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Keyword Targeting. Another significant advantage of Twitter advertising is that you can create campaigns to target people who have used a particular keyword.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

AUGUST 19, 2021

Sick of cold emailing tactics or leads who have no intent on opting in for your services? By going all-in on SEO and targeting keywords your potential clients are using, you can attract the right customers (who are ready to sign a contract) straight to your website. Not sure what SEO is or how to do keyword research?

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

MARCH 8, 2021

The two basic components of a typical SMS-marketing campaign are the keyword and the shortcode. POPCORN” is the keyword that gets placed in the body of the message. Once they’ve opted in, customers can also respond to your messages with sub-keywords. Polls let your customers text different keywords to cast a vote.

IT 145

IT Marketing Text Keywords 145

Freelance Union

APRIL 16, 2024

Yet, to stand out and attract the right types of clients in today’s market, freelancers need to be methodical and strategic in their lead-generation efforts.   However, for those who are stretched in terms of time and resources, generating winning leads regularly isn’t always possible.

Freelance 105

Freelance Lead Generation Prose Social Media 105

Neil Patel

JANUARY 27, 2021

When you enter a competitor’s domain name into the search bar, you’ll immediately be able to see important information like their top-performing keywords, best pages, and backlinks. You can dig deeper into this data, too, so you can see precisely where their backlinks came from and what you need to do to start competing for their keywords.

Digital Marketing 129

Digital Marketing Marketing Social Media Keywords 129

Neil Patel

SEPTEMBER 21, 2021

Creating content can be one of the most effective ways to promote your business. Not to mention, it costs 62 percent less than traditional marketing and can triple the number of leads you bring in. You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic.

Food 142

Food Content Management System Content Keywords 142

Content Marketing Institute

FEBRUARY 2, 2018

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Use @moz & @semrush to analyze search volumes of keywords targeted in new #content, says @MassimoCw. Click To Tweet. Popular discussions in the industry.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

BKA Content

JANUARY 15, 2023

Not only does this method increase website visitors through promotions, but it also improves performance in organic search. Let our experts research keywords, come up with topics, write blog posts and optimize them for SEO every single month without you having to lift a finger! Business blogging can boost website visits by 55%.

Blogging 113

Blogging Blog Content Creator Lead Generation 113

Content Marketing Institute

DECEMBER 3, 2018

When the goal is lead generation, you need to incorporate that objective into your strategy. Webinars play a very important part in content marketing and lead generation process. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2018. Target comparison keywords. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Neil Patel

APRIL 19, 2021

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. Don’t forget to promote your tweets, too. There are three different types of Twitter ads: Promoted Ads Follower Ads Twitter Amplify Trend Takeovers Twitter Live. Promoted Ads. Here’s how. Use Twitter Ads. Follower Ads.

Social Media 137

Social Media Promotion Ads Engagement 137

Neil Patel

OCTOBER 18, 2021

SEO performance : Check factors like page ranking, backlinks acquired, and the keywords the page is ranking for as indicators of SEO performance. They’re also great for lead generation. You’ll have to work out how much you’re prepared to spend on: content strategy content creation content promotion. Case Studies.

Content 134

Content Content Creation Social Media Promotion 134

Neil Patel

MARCH 31, 2021

With only 160 characters at your disposal, make sure your Twitter bio is not only giving page visitors a clear understanding of your brand but also harnessing the power of your chosen keywords. Promote your newest products like Denny’s did in this humorous poll. Header Image. Your header image shouldn’t be stagnant. Profile Image.

Text 145

Text Brand Awareness Social Media Landing Page 145

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. For high-performing video marketing through SEO, the general idea here is the same : Avoid keyword stuffing.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Grammarly

JANUARY 29, 2024

SEO writing SEO is the strategic use of keywords to promote your pages on search engines like Google. Think of SEO as lead generation. Then place those keywords in all the right places. For example, keywords placed in titles and headings are more effective for SEO than keywords placed in body text.

Website 116

Website Writing Content Copywriter 116

Neil Patel

JANUARY 7, 2021

Campaign Term: You’ll use this mainly for tracking your keywords during a paid AdWords campaign. Like your website or specific product promotion. I recommend, though, that you track more concrete conversion-focused metrics, like leads generated and email signups. Campaign Name: This is just to identify your campaign.

Social Media 145

Social Media Promotion Advertising Ads 145

ContentWriters

FEBRUARY 8, 2023

B2B videos promote your business, product, or service to other businesses. Creating a B2B video is a way to promote your product or service so customers will buy it. Promotional Videos Promotional videos are always a great way to showcase your company. What Is a B2B Video? Remember to make certain it is well-edited.

Marketing 115

Marketing Social Media Brand Awareness Promotion 115

Express Writers

JUNE 3, 2024

Here are three buckets that we use at Express Writers and works well for many similar brands: SEO & Brand Awareness: Create content that will appear in search engine results, generating traffic and getting our name out. Sales: Create content that promotes products and services and drives sales. They are very broad.

Content 98

Content Keywords Lead Generation SEO 98

Neil Patel

JANUARY 21, 2021

Use Ubersuggest to Check Your Site’s Keyword Rank. If you’ve been targeting specific keywords in page content, use my tool Ubersuggest to assess your rank. Type in your domain, and you’ll see a list of SEO keywords your rank for, top pages, and an overview of your SEO keywords ranking. Check Your Site Speed.

Keywords 145

Keywords Text SEO Social Media 145

Neil Patel

DECEMBER 4, 2020

Through a successful PPC campaign , your website could feature at the top of the page for your chosen keywords, potentially bringing in a large volume of traffic. Selecting Keyword Phrases for Your Real Estate Marketing PPC. Selecting Keyword Phrases for Your Real Estate Marketing PPC. Lauderdale.

Marketing 127

Marketing Advertising Landing Page Ads 127

Content Marketing Institute

JANUARY 25, 2019

If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. These are the things that tie back directly to lead generation, growth, and attendees at our events. The key is promoting it to individuals.

Content 111

Content Advertising Promotion Social Media 111

Neil Patel

FEBRUARY 17, 2021

Whether you’re selling a physical or digital product, a service, or promoting a lead magnet, you can use social media to get your prospects to act quickly on your offer. Besides that, you can easily target a particular audience by using the right keywords, location, and other criteria. Use Pop-Ups to Generate Leads.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

BKA Content

NOVEMBER 13, 2022

When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-form content asset with the help of an ebook ghostwriter. Because ebooks are educational rather than promotional or sales-focused, they increase your company’s credibility.

Landing Page 98

Landing Page Proofreader Recruitment Lead Generation 98

Neil Patel

FEBRUARY 10, 2021

Exposure, influence, and engagement are the keywords. Even at this step of the funnel, there is a breakdown in where potential leads might be : The leads may be totally unaware of your business or product, or they may have heard of you, but they’ve never been to your website. Make Your Lead Magnet Noticeable.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

APRIL 5, 2023

To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. Now you know how difficult/competitive your keyword is to rank for. Pro Rank Tracker You could spend hours manually checking how your keywords are performing on Google.

Social Media 133

Social Media Keywords Advertising SEO 133

Content Marketing Institute

DECEMBER 6, 2018

Health insurance provider Anthem BlueCross BlueShield developed The Benefits Guide to provide objective, practical information to business owners looking to promote office health or to better understand the Affordable Care Act (ACA). Shoes for Crews created #content for keywords w/ low search volume for a 100X increase in monthly visits.

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

Contently

DECEMBER 13, 2022

Gating content for lead generation. Consider gating some of your content to gather prospects’ contact information and assess the quality of your leads. Choose keywords, write headlines, and craft meta descriptions that specifically address your audience’s needs. Prioritize content promotion and distribution.

Storytelling 121

Storytelling Engagement Landing Page Long Form Content 121

Content Marketing Institute

JANUARY 21, 2019

That was the premise of Andy Crestodina’s Content Marketing World session, Content Strategy and SEO for B2B Lead Generation. I’ll summarize Andy’s advice for each of the four tactics and connect the dots to tie them with B2B lead generation. of marketers report “strong results” from influencers promoting blog posts.

Content Marketing 109

Content Marketing Marketing Editorial Content 109

Verblio

FEBRUARY 26, 2025

Many legal content writing providers excel at self-promotion, yet their work often falls short once you review the content they produce. Keyword research, meta-tag creation, and on-page ranking expertise are an important part of the services you deserve. That big agency you’re hiring?

Content Writer 52

Content Writer Writer Search Engine Optimization Writing 52

Content Hacker

JULY 7, 2023

Table of Contents: Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2.

Sales 93

Sales Long Form Content Lead Generation Search Engine Optimization 93

Neil Patel

MAY 19, 2020

That taught me that you need to focus on the right keywords that drive conversions and continually optimize your site for conversions. Lesson #3: Keywords are very, very, very, very important. When I used to write my content, I didn’t obsess about the keywords when I should have. You’ll see hundreds of keywords.

SEO 145

SEO Keywords Insurance Landing Page 145

ContentWriters

FEBRUARY 15, 2023

Social media marketing is the process of promoting your product, service or brand on social media platforms such as LinkedIn, TikTok and Instagram. This has made it an ideal place for businesses to connect with their target audience, build relationships and promote their products or services. What Is Social Media Marketing?

Social Media 105

Social Media Media Brand Awareness Marketing 105

BKA Content

AUGUST 25, 2023

Because of this, SEO for manufacturers is largely a lead-generation tool. To be successful, you must think about who your customers are and what kinds of things they may search for that could lead them to purchase from your company. These search terms are keywords. Fix any problems you find.

Manufacturing 98

Manufacturing SEO Search Engine Optimization Social Media 98

Neil Patel

DECEMBER 18, 2018

Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step. Hack #5: Blend in keywords from Google Suggest. Just be careful when using this tactic because you can’t keyword stuff.

Sales 111

Sales Landing Page Lead Generation Text 111

BKA Content

APRIL 15, 2023

Use Keyword Research So you want to attract customers. To be the website that answers the questions of people looking for products like yours, you must do some serious keyword research. Keyword Intent An easy way to tackle all of this is to pick keywords based on the intent. How do you do that? We Can Help. Learn More 2.

Blogging 96

Blogging Blog Search Engine Optimization Keywords 96