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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. Review Content Structure Get crucial details about your competitors’ content structure without having to scroll each page. for every 1,000 keywords processed. Which costs $0.05
You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” There, you can find content ideas for your business. Select keywords that will help your website rank in search engines. Why is contentmarketing important?
Finding the right keywords for your content is a HUGE deal. In 2023, it also enjoys over 85% of the market share for search engines.) So if you’re not targeting keywords in your content, you’re missing out on a huge traffic source for your business and website. You need to pinpoint the RIGHT keywords.
That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.
What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? What Are Some Examples of Semantic Keywords?
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.
Let’s look at an example: Say you wrote a long-form post about affiliate marketing. That is a ton of useful content, but it also means your entire post probably won’t rank well for terms like “affiliate marketing networks” because only one section covers that topic. Not such a big deal.
From what we are seeing on our end is that Bert is mainly impacting top-of-the-funnel keywords, which are informational related keywords. Now if you want to not only maintain your rankings but gobble up some of the rankings of your competition, a simple solution is to get very specific with your content.
Technological disruption is par for the course in contentmarketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at ContentMarketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.
If another site is linking to your content as a point of clarification or for additional information, you’re clearly an expert in the field. With many strategies available for the savvy marketer, below are our top five white hat steps for success that can help you grow your number of inbound links and reduce Google bias.
A business can use a blog as a strategic marketing tool directly on its website. This doesnt mean you need to have all your topics for the year mapped out, but you do need to dedicate some time each month to researching keywords and topics and writing your content. How Might a Business Use a Blog? A better approach?
But let’s be honest here – it is almost always a challenge as a writer to balance the need to include keywords strategically with the need to create engrossing copy. In what ways can you make your content search engine friendly while avoiding a stilted or unnatural-sounding conversation? What Is SEO Copywriting?
Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context. The answer has typically been super-long captions, stories, or creative posts that make up a series. Harness the Power of Keyword Searches.
ContentMarketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of contentmarketing vs social media marketing, which channel would win?
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A business can use a blog as a strategic marketing tool directly on its website. This doesnt mean you need to have all your topics for the year mapped out, but you do need to dedicate some time each month to researching keywords and topics and writing your content. How Might a Business Use a Blog? A better approach?
Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that. HANDPICKED RELATED CONTENT: 3 Purpose-Marketing Lessons From Innovative Brands.
But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Quora can be an invaluable resource not just for marketers who want to increase traffic but also for companies trying to connect to their customers and get honest feedback. Understand the platform.
If you’re looking to get into video marketing, there’s no better channel than YouTube. The first step to YouTube marketing is to have a great channel layout. People want to learn SEO and social media marketing from me. One simple way to create a steady stream of content is to produce shorter versions of long-formcontent.
As a result, your contentmarketing efforts are bound to pay off, resulting in faster business growth. From utilizing blog post templates to conducting keyword research for SEO, there are numerous ways to ensure your content remains relevant and appealing. Conduct Keyword Research 3. Know Your Target Audience 2.
Inbound contentmarketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). 3x more leads than traditional marketing (with a 67% cost savings). The secret to this marketing methodology lies in the word “inbound.” Develop a Content Calendar 5.
Rank for Many Keywords. The fact that they are so detailed means they should rank for a huge number of keywords. There are few pieces of marketing collateral better at positioning your brand as an authority in your industry than an ultimate guide. The Ultimate Guide to Startup Marketing. Build Your Authority.
Studies show contentmarketing generates three times as many leads as traditional marketing methods and costs 62% less. That means contentmarketing is consistently one of the most reliable marketing tactics. Still on the fence about your contentmarketing budget?
This comprehensive article explores the landscape of generative AI solutions available for businesses in areas like marketing, sales, customer service, coding, HR, legal, and finance. It is designed to empower marketers to ideate, compose, and perfect their content at an unprecedented speed.
And the benefits of repurposing content exceed above and beyond time-saving. Cross-posting saves time, reposting helps you double down on your success, and repurposing content helps you with content distribution. 4: How do you make content repurposing a seamless part of your workflow?
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
Most e-commerce store owners have no idea how to effectively market their business. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Not quite.
Marketers and advertisers can use AI copywriting to save time and money. Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script.
Sure, you can do contentmarketing willy-nilly. You can write whenever you feel like it, and target keywords you haven’t researched fully. Unfortunately, it’s how a lot of marketers and business owners approach content. Because you need a contentmarketing process plan behind it all to ensure your content WORKS….
Can contentmarketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.
That’s because smart content strategy leads to incredible contentmarketing. And incredible contentmarketing leads to mega-growth like: 67% more leads. The question is, how do you set up those services and sell your expertise in content? Who the target audience is and what their content needs are.
Since PR campaigns are so effective at reaching new audiences and swaying public opinion, it should be no surprise that they work well for marketing purposes, too. Building backlinks like these will make it easier to rank #1 on Google for your most important keywords, which is key to expanding your online reach.
Identify which of the assets in your at-a-glance review have the best potential to further your contentmarketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. Do your keyword research. Check your search traffic.
Guest blogging delivers advantages for your contentmarketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. But the disadvantage is the time it consumes to create that refreshingly unique content. The idea is to create one piece of long-formcontent for your blog – the hub content.
The content you produce can look different in B2B versus B2C. For example, B2B contentmarketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Social media: Likes, shares, and comments.
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This will make it easier for you to understand the concept and learn how to adapt your content to it. HANDPICKED RELATED CONTENT: Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines. Long-formcontent. Don’t disregard long-formcontent when optimizing for audio.
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One of my CTS members recently asked, “What is the value of contentmarketing?” Here’s why: First, contentmarketing will be worth $600 billion in 2024. Out of all digital marketing strategies, contentmarketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?
When I first started working in marketing, I had no idea what the hell anyone was talking about half the time. But to do my job, I had to learn all of the marketing buzzwords that people use in this industry. I had to familiarize myself with terms like bounce rate , flywheel , and long-tail. Buzzwords for Types of Marketing 3.
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