Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Content Marketing 127

Content Marketing Marketing Content Proofreader 127

Content Hacker

APRIL 14, 2023

In this guide, I’m showing you the best marketing AI tools to rely on to speed up and optimize your content creation efforts dramatically. In total, I recommend TWO tools to take care of your content needs: ChatGPT Plus and Content at Scale. Now, ChatGPT utterly FAILS when you task it with writing longer content.

Content Creation 92

Content Creation Long Form Content Marketing Content 92

BKA Content

JUNE 28, 2024

SaaS Content Marketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. That’s where SaaS content marketing comes in. Content Marketing For SaaS Companies Content marketing remains one of the most effective strategies for SaaS companies.

Content Marketing 52

Content Marketing Marketing Content Long Form Content 52

Content Hacker

JULY 27, 2023

As a result, your content marketing efforts are bound to pay off, resulting in faster business growth. From utilizing blog post templates to conducting keyword research for SEO, there are numerous ways to ensure your content remains relevant and appealing. Conduct Keyword Research 3. Know Your Target Audience 2.

Long Form Content 94

Long Form Content Blog Blogging Writing 94

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Content Hacker

FEBRUARY 4, 2024

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. You’ll also find out how to weave keywords into your posts like a pro so people actually find them when they’re scouring Google for answers. What is Content Optimization? But how can you be sure?

Content Marketing 78

Content Marketing Brand Marketing Content 78

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). 3x more leads than traditional marketing (with a 67% cost savings). The secret to this marketing methodology lies in the word “inbound.” Develop a Content Calendar 5.

Content Marketing 92

Content Marketing Marketing Content Content Creation 92

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?

Content Marketing 139

Content Marketing Marketing Content Social Media 139

Content Hacker

DECEMBER 8, 2022

Long-form content is harder to produce, requires more up-front investment, and takes longer to bring results than short-form content. So why on earth should you create long-form content like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-form content.

Long Form Content 110

Long Form Content Content Social Media Writer 110

Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.

Sales 92

Sales Content Marketing Marketing Content 92

Neil Patel

JANUARY 29, 2021

Let’s look at an example: Say you wrote a long-form post about affiliate marketing. That is a ton of useful content, but it also means your entire post probably won’t rank well for terms like “affiliate marketing networks” because only one section covers that topic. Not such a big deal.

SEO 132

SEO Long Form Content IT Keywords 132

ContentWriters

DECEMBER 20, 2023

Understanding the Benefits of Repurposing Content Content repurposing is not just a creative strategy but also a smart one. In fact, according to a survey conducted by Referral Rock , “94% of the marketers surveyed reported repurposing their content, and the remaining respondents expressed their intention to do so in the future.”

Marketing 59

Marketing Content Long Form Content Social Media 59

Content Hacker

JANUARY 12, 2023

We’re at a crossroads where my 11-year full-time career in content marketing, what I do, what I teach, and what I myself learn will be permanently impacted by AI. AI is exploding into every industry; the AI market itself is projected to rocket from $387.45 The Story of Meeting Justin at Content at Scale.

Long Form Content 117

Long Form Content Content Creation Content Writer 117

Neil Patel

OCTOBER 29, 2019

From what we are seeing on our end is that Bert is mainly impacting top-of-the-funnel keywords, which are informational related keywords. Now if you want to not only maintain your rankings but gobble up some of the rankings of your competition, a simple solution is to get very specific with your content.

Content Marketing 112

Content Marketing Marketing Content Long Form Content 112

ContentWriters

MARCH 22, 2023

Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-form content and short-form content.

Long Form Content 98

Long Form Content IT Electronics Content 98

Content Hacker

NOVEMBER 16, 2022

Sure, you can do content marketing willy-nilly. You can write whenever you feel like it, and target keywords you haven’t researched fully. Unfortunately, it’s how a lot of marketers and business owners approach content. Because you need a content marketing process plan behind it all to ensure your content WORKS….

Content Marketing 92

Content Marketing Content Marketing Content Creation 92

ContentWriters

MAY 15, 2024

As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-form content. Each format has its place within a comprehensive content strategy. What Is Long-Form Content?

Long Form Content 59

Long Form Content Content Social Media Entertainment 59

Content Hacker

JULY 7, 2023

Table of Contents: Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective Content Marketing Strategies to Grow Your Business 1. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-Form Content: 4.

Sales 95

Sales Long Form Content Lead Generation Search Engine Optimization 95

Buffer

DECEMBER 5, 2023

And the benefits of repurposing content exceed above and beyond time-saving. Cross-posting saves time, reposting helps you double down on your success, and repurposing content helps you with content distribution. 4: How do you make content repurposing a seamless part of your workflow?

Long Form Content 131

Long Form Content Content Content Creation Social Media 131

Content Hacker

MARCH 8, 2023

That’s because smart content strategy leads to incredible content marketing. And incredible content marketing leads to mega-growth like: 67% more leads. The question is, how do you set up those services and sell your expertise in content? Who the target audience is and what their content needs are.

Content Creation 102

Content Creation Content Long Form Content Search Engine Optimization 102

Neil Patel

JANUARY 8, 2021

If another site is linking to your content as a point of clarification or for additional information, you’re clearly an expert in the field. With many strategies available for the savvy marketer, below are our top five white hat steps for success that can help you grow your number of inbound links and reduce Google bias.

Engineering 139

Engineering Long Form Content Editorial Recruitment 139

Neil Patel

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Inbound Marketing Strategies for Start-Ups. Use Facebook to Create a Target Persona.

Marketing 140

Marketing Storytelling Social Media Promotion 140

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

Content Marketing 75

Content Marketing Marketing Content Agency 75

BKA Content

DECEMBER 7, 2022

How To Improve Fitness Digital Marketing. Marketing your gym or fitness business is essential. For this reason, it is especially important to learn how to incorporate fitness digital marketing into your advertising strategy. Create a Robust Online Presence With Fitness Digital Marketing. Learn More.

Digital Marketing 52

Digital Marketing Marketing Social Media Search Engine Optimization 52

Content Hacker

MARCH 15, 2023

In this blog post, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative content marketing on your website. Let’s discover strategies for creating excellent thought leadership content that will get results. Table of Contents What Is Thought Leadership Content?

Long Form Content 93

Long Form Content Content Digital Marketing Keywords 93

Express Writers

JANUARY 10, 2023

Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing tactics. Still on the fence about your content marketing budget?

Content Marketing 90

Content Marketing Marketing Content Search Engine Optimization 90

Backlinko

SEPTEMBER 6, 2024

Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. Review Content Structure Get crucial details about your competitors’ content structure without having to scroll each page. for every 1,000 keywords processed. Which costs $0.05

SEO 93

SEO Keywords Engineering Website 93

Fat Joe

JANUARY 16, 2023

Content marketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. give you 27 innovative, exciting ideas for your next content marketing campaign. In this guide, we’ll.

Content Marketing 59

Content Marketing Marketing Content Social Media 59

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script.

Copywriter 104

Copywriter Copywriting Script Marketing Copy 104

Intergrowth

MARCH 5, 2023

When I first started working in marketing, I had no idea what the hell anyone was talking about half the time. But to do my job, I had to learn all of the marketing buzzwords that people use in this industry. I had to familiarize myself with terms like bounce rate , flywheel , and long-tail. Buzzwords for Types of Marketing 3.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Neil Patel

FEBRUARY 16, 2021

For marketers, though, it can be frustrating. Let’s look at the most important SERP trends and what it means for digital marketing. There are several shifts digital marketers should pay attention to, like the increased importance of user intent. Dwell time measures how long a user looks at a page after they click.

Digital Marketing 144

Digital Marketing Long Form Content Keywords SEO 144

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Not quite.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Neil Patel

JANUARY 13, 2021

Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context. The answer has typically been super-long captions, stories, or creative posts that make up a series. Harness the Power of Keyword Searches.

Long Form Content 135

Long Form Content Content Creator Social Media Keywords 135

BKA Content

APRIL 19, 2024

Let’s look at the top content development services of 2024, which promise quality, efficiency and results. Statistics show that content marketing yields three times as many leads as traditional marketing approaches. What Are Content Development Services?

Search Engine Optimization 94

Search Engine Optimization Content Creation Content Healthcare 94

Content Hacker

JANUARY 12, 2023

AI content creation is blowing up – disrupting industries and replacing human writers. It’s no longer just a scary-sounding, sci-fi prediction that marketers are making. In case you forgot, content marketing is an industry that will be worth $600 billion by 2024. Content creation. Zero focus on long-form content.

Content Creation 64

Content Creation Long Form Content Blog Blogging 64

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 97

Content Marketing IT Marketing Search Engine Optimization 97