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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
million blog posts get published. You want to create content that leads to real results. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” There, you can find content ideas for your business.
Platforms like WordPress make this as simple as creating and publishing a new page. After its set up, you can create a new post whenever you like that will appear as its own page and in preview form on your blog page. Target long-tail keywords that are easier to rank for and more specific to your audiences needs.
For example, your section on “affiliate marketing tools” might rank for that keyword, even if the entire post isn’t optimized for it. It’s looking for keywords that show the content is likely to be useful for a specific query. Long-formcontent will have a better shot at ranking for more keywords.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. They let marketers tell a story around products, repurpose older posts into new content, or add context to new posts. Keep Users on Your Page.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth. Conduct Keyword Research 3.
Then, start content repurposing right away. To publish at a higher cadence, take the content you already have on other channels and repurpose it for the new platform. Should you concentrate on repurposing your old content backlog fast? Or should you put the spotlight on repurposing newly publishedcontent first?
Building backlinks like these will make it easier to rank #1 on Google for your most important keywords, which is key to expanding your online reach. Topping the list at 76% were news announcements and press releases, meaning publishing these will lead to lots of valuable backlinks from online publications.
Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent. However, more recently, content marketing has stepped back from detailed, lengthy article guides. Finding these long-tail keywords needn’t been difficult.
The CTA says how often I publish new videos. So, I’ve created a ton of videos on those topics and organized them into different sections: This organization makes it easy for people to get an idea of what types of content I publish. Keywords are the other important aspect of YouTube SEO. How to Write a Great YouTube Title.
Conversion: Marketing qualified leads, sales qualified leads, revenue generated, number of sales, long-formcontent downloads, repeat customers, click-through rate. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
Also, on the originality side, if your content sounds like everyone else’s (because all the chatbots can do is regurgitate content), how will that help you stand out? We’ve also found creative ways to use it to analyze keywords and competitors, outline articles, and create webinar emails and social copy.
Produce high quality content. Use keywords appropriately. Use tools to outperform content marketing. You can also use your images to sneak in keywords by naming them accordingly. Instead of naming an image something like “shampoo1,” you could name it “best shampoo for long hair.”. Improve your page loading speed.
At the heart of generating backlinks is creating great content , and it needs to be better than other content in your industry. Type the topic of the keyword you’re looking to target into Ubersuggest and click “Search.”. Keep the Content Detailed and Deep. If you write longcontent, it will naturally have to be detailed.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
Inventory your content. Review the content in your archives. Do your keyword research. In addition to checking the search traffic to your content pieces, do some broader research on the search volume and keyword rankings for the terms most relevant to your content.
They can be keyword-rich breadcrumbs, which can influence your click-through rate. What you want to do is make sure Google is displaying the breadcrumbs that you want them to display, using those keywords that you choose. So you're not only updating your old page with fresh content and fresh links and adding relevance.
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
This will make it easier for you to understand the concept and learn how to adapt your content to it. HANDPICKED RELATED CONTENT: Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines. Long-formcontent. Don’t disregard long-formcontent when optimizing for audio.
Here are a few examples of what evergreen content is not: Current Events: This one should be obvious, but news stories don’t have a long shelf-life. The news stories published today won’t generate much interest this time next week because something else will have happened to grab the world’s attention. It’s authoritative.
We then analyzed the top three results for each query, which fell into one of five evergreen content types: How-tos: Basic guides that deliver “how-to” information in sections, steps, or other easy-to-digest ways. Listicles: Long-formcontent that serves to offer a lot of ideas (e.g. Think “Help” articles on a website.
That means you can’t force people to search for a specific keyword. Like the one that says there are five million blog posts published daily. This means not only does your content need to be great, it means it also needs to be published frequently(like several times a week at least). You can’t create search demand.
Sure, you can do content marketing willy-nilly. You can publish random topics at random times. You can write whenever you feel like it, and target keywords you haven’t researched fully. Follow my NEW framework, called the Content Cake , to put your process together. And the Content Cake is just the tip of the iceberg.
If you're used to thinking in terms of keywords, you can think of pillar content as those too-broad keywords you would never want to target with a single post because you're used to focusing on long-tail keywords that get more narrow and focused results. Pillar content is better. So what do I mean?
Table of Contents: How to Write Content Faster & Save Time How to Write Content Faster: 5 Tips for Quicker Content Creation 1. Leverage AI Writing Tools to Write Content Faster Benefits of Using AI Writing Tools How to Use AI Writing Tools Effectively 2. Streamline Your Content Production Workflow 4.
Why you need to understand keyword research and SEO optimization (crucial for reaching a wider audience). This will not only make your content more relatable but also showcase the real-world impact of your advice. Create a list of primary keywords relevant to your niche or topic.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Review your existing content for inspiration. How To Generate Leads With an Ebook Ghostwriter.
Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get put to the test. Optimize your content for organic search. A nutshell guide to proper keyword research.
Pick a domain name that’s: Memorable: Aim for something short and easy to remember for visitors Brand-related: Incorporate your business or personal brand name Relevant: Consider using keywords related to your website’s focus (e.g., Do Keyword Research Keywords are the words and phrases people use in search engines.
Instead of writing short posts, you should be doing extensive research and producing in-depth content. According to research by Curata , long-formcontent generates eight times more page views, nine times more leads, and three times more social media shares than short-formcontent. Keyword optimization.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Publish your ad. Here are a few strategies to help you leverage paid ads: Sign up for Google Shopping Ads : These ads show up for high-intent keyword searches (like buy a prom dress, for example) and can be free. Use negative keywords to keep your ads from showing for unrelated searches. Content Marketing for E-commerce.
SEO Writing Basics: Key Terms to Note Before we delve into the tips that beginners should know, there are several important terms to note… Keywords Specific phrases and words people look for in search engines and what you build your SEO content around. Organic Keyword Difficulty A (1–100) score of how hard it is to rank for a keyword.
To develop a results-driven strategy, your content team needs to understand what type of information (and what content formats) your audience craves and what your competitors have already published. When discussing content strategy, explore what content distribution would be a good fit.
The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. Long-formcontent might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate. Should we publish once a week?
Some advantages include: SEO expertise : AI tools can generate keyword-rich content, but human optimizers with SEO knowledge ensure that articles are optimized for search engines without sacrificing readability. This efficiency allows you to take on more projects simultaneously while maintaining high standards of work output.
Five characteristics of high-performing short-form videos Before we get into the ideas, however, it's important to know what makes a short-form video successful. After all, an idea is only one part of a published piece of content.
Meanwhile, tools like Content at Scale are ace at serving your long-formcontent needs. By the end of this post, you’ll have complete knowledge of these AI content tools and how they can come to your aid in ways you never imagined. Do they match up? ” It only produced 600 words, by the way.
By creating high-quality content that aligns with search algorithms and your audience’s needs, you can significantly boost your sales. It Generates Leads The main reason content marketing drives sales? The content you publish essentially provides a service to your potential customers. Here’s how + why.
The more content you have on your website, the more opportunities there are for keyword placement, links, and people-first content through SEO. Though Google continually modifies its ranking factors, we know one of the chief characteristics of high-ranking pages is high-quality content.
You’ll also find out how to weave keywords into your posts like a pro so people actually find them when they’re scouring Google for answers. You don’t need wizard-level skills — just some solid know-how and elbow grease can skyrocket engagement with every post you publish. Table Of Contents: What is Content Optimization?
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