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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my socialmediacontent production. AI content creation tools can help you here, especially when saving time in socialmedia post creation.
? ?. Editor’s note: Given the ongoing need for brands to use socialmedia strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where socialmedia is no longer a safe space for your brand to play at all? You’re not alone.
You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” There, you can find content ideas for your business. Select keywords that will help your website rank in search engines. Why is content marketing important?
Content Marketing Vs SocialMedia Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, socialmedia marketing is a major contender for the throne. In the matchup of content marketing vs socialmedia marketing, which channel would win?
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Much of the content is also technical, so many freelance and SaaS content writers are tech or eCommerce writers since these SaaS products integrate with them.
What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? What Are Some Examples of Semantic Keywords?
When Instagram launched in 2010 with its visually-focused platform, it disrupted the socialmedia scene. The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Why You Should Use Instagram Guides.
SEO, PPC, even some socialmedia sites can drive online sales for your luxury brand. This could be a socialmedia platform you want to pay particular attention to; it could be Google; it could even be a custom app. You can also partner with influencers on socialmedia channels.
Blogs also present an opportunity for shareable content that supports socialmedia strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content. A better approach?
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another socialmedia platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other socialmedia channels.
Digital PR is the online equivalent of this and entails networking with bloggers, socialmedia influencers, and online publications (like The New York Timess website instead of the print newspaper). Only after youve built a strong rapport should you broach the topic of forming a partnership for backlinks and shout-outs.
Why Does Content Marketing Change so Frequently? Content marketing continues to evolve to keep pace with trends, technologies, and consumer demands. For instance, increasing use of mobile devices, voice search, and socialmedia all require us to stay on top of things. Optimizing Content for Niche, Long Tail Keywords.
Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.
From utilizing blog post templates to conducting keyword research for SEO, there are numerous ways to ensure your content remains relevant and appealing. We’ll also discuss how socialmedia marketing is crucial in generating topic ideas, promoting your posts, and keeping readers interested. Conduct Keyword Research 3.
Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Is Long-FormContent Necessary? With written content, there are two approaches a writer can take. This type of writing is considered long-formcontent.
Produce high quality content. Encourage sharing on socialmedia. Use keywords appropriately. Use tools to outperform content marketing. You can also use your images to sneak in keywords by naming them accordingly. Turn a Standard Post Into a Long-Form post. Improve your page loading speed.
People want to learn SEO and socialmedia marketing from me. So, I’ve created a ton of videos on those topics and organized them into different sections: This organization makes it easy for people to get an idea of what types of content I publish. Keywords are the other important aspect of YouTube SEO.
As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on socialmedia. Socialmedia: Likes, shares, and comments. This is particularly important when optimizing content for organic search.
Measure & Report the Success of Your Content Strategy Services How to Leverage AI in Your Content Strategy and Marketing Services How to Use AI to Write Long-FormContent Faster for Maximum Impact at Scale Successfully Create and Sell Content Strategy Services What Are Content Strategy Services?
Rank for Many Keywords. The fact that they are so detailed means they should rank for a huge number of keywords. That’s why I recommend you enter your topic ideas into a tool like Ubersuggest to see the keyword volumes of the main topic and the volumes of every other related keyword. Include keyword research.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
At the heart of generating backlinks is creating great content , and it needs to be better than other content in your industry. Type the topic of the keyword you’re looking to target into Ubersuggest and click “Search.”. Keep the Content Detailed and Deep. If you write longcontent, it will naturally have to be detailed.
There’s no denying that socialmedia can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for your brand. But this can be tricky as you navigate socialmedia algorithms to get your content noticed.
If you want your fashion company to thrive, it needs to have a strong online presence that includes a professional website, an informative blog, and a personal socialmedia presence. Use a combination of keywords that people search for often as well as keywords that don’t have as much competition.
Review Last Quarter’s Content Metrics. A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your socialmedia, mailing list, and blog pages. Check everything from traffic on your pages to direct socialmedia engagement to click-throughs to your website.
Do your keyword research. In addition to checking the search traffic to your content pieces, do some broader research on the search volume and keyword rankings for the terms most relevant to your content. TIP: Not sure how to mine the data you need for keyword decision-making? joderama Click To Tweet. Repackaging.
Also, on the originality side, if your content sounds like everyone else’s (because all the chatbots can do is regurgitate content), how will that help you stand out? We’ve also found creative ways to use it to analyze keywords and competitors, outline articles, and create webinar emails and social copy.
Instead of writing short posts, you should be doing extensive research and producing in-depth content. According to research by Curata , long-formcontent generates eight times more page views, nine times more leads, and three times more socialmedia shares than short-formcontent.
However, as the digital landscape evolved, so did content marketing strategies. Today, it encompasses various formats and platforms, from videos on socialmedia to immersive experiences on websites. Businesses worldwide have come to find that content marketing is worth it when it comes to growing their customer base.
Among all the socialmedia platforms out there, LinkedIn stands out as the go-to platform for professional social networking. When you fine-tune your profile’s headline summary, work experience, and skills section with specific keywords , you can boost the likelihood of appearing in LinkedIn’s search results.
E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, socialmedia, and affiliate marketing. It’s a long list, but I promise to keep it simple. Use negative keywords to keep your ads from showing for unrelated searches.
You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly socialmedia, to craft personal brands that attract countless people to their websites and socialmedia accounts. Look at those social share numbers though!
And remember, with so many media channels and platforms to choose from and so many messages competing for your audience’s attention, you also need to promote what you publish (through socialmedia or other paid and unpaid techniques) to fulfill its marketing promise. Use these top content distribution tactics.
This will make it easier for you to understand the concept and learn how to adapt your content to it. HANDPICKED RELATED CONTENT: Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines. Long-formcontent. Don’t disregard long-formcontent when optimizing for audio.
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
From researching blog topics and creating content outlines to writing socialmedia posts and refining & editing existing material – we’ve got all the tips & tricks needed for success. Table of Contents: What Are ChatGPT Prompts? ChatGPT prompts can help. How can I provide valuable insight on this topic?”
Professional content companies know how to connect with your audience using search engine optimization techniques and quality writing. What Are Content Development Services? Content development companies create, edit and refine content for websites, socialmedia and marketing materials.
If you're used to thinking in terms of keywords, you can think of pillar content as those too-broad keywords you would never want to target with a single post because you're used to focusing on long-tail keywords that get more narrow and focused results. Pillar content is better. A pillar post is broad.
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You could also need to adjust your content to match your target audience’s keyword search and intent. SEO Requires New Posts and Auditing Search engines not only review your posts for keywords and intent, but they also search for consistent updates and new content. You should optimize and regularly update your content.
Examples of marketing pieces a copywriter would produce: Digital and SocialMedia Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. Ongoing, quality content sets you up for future sales.
They can be keyword-rich breadcrumbs, which can influence your click-through rate. What you want to do is make sure Google is displaying the breadcrumbs that you want them to display, using those keywords that you choose. This is the year I want you to look into relaunching your top content. So we launch content.
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