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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. Review Content Structure Get crucial details about your competitors’ content structure without having to scroll each page. for every 1,000 keywords processed. Which costs $0.05
You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” There, you can find content ideas for your business. Select keywords that will help your website rank in search engines. Why is content marketing important?
But let’s be honest here – it is almost always a challenge as a writer to balance the need to include keywords strategically with the need to create engrossing copy. In what ways can you make your content search engine friendly while avoiding a stilted or unnatural-sounding conversation? What Is SEO Copywriting?
For example, your section on “affiliate marketing tools” might rank for that keyword, even if the entire post isn’t optimized for it. It’s looking for keywords that show the content is likely to be useful for a specific query. Long-formcontent will have a better shot at ranking for more keywords.
Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. The scrollable lists provide text and visuals that come together in a listicle. Harness the Power of Keyword Searches. Extend Your Reach.
Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.
Sketching Some writers think visually, and sketching allows you to use images instead of text to ideate. Its a structured approach to brainstorming, especially valuable for business writing, nonfiction projects, and long-formcontent planning. How to do it: Draw symbols, doodles, or simple diagrams to represent ideas.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-formcontent to another long-formcontent. From each piece, you can create multiple posts for X (formerly Twitter) and LinkedIn — because both social media platforms are text-friendly.
Produce high quality content. Use keywords appropriately. Use tools to outperform content marketing. You can also use your images to sneak in keywords by naming them accordingly. Instead of naming an image something like “shampoo1,” you could name it “best shampoo for long hair.”. Add More Than Text.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent. However, more recently, content marketing has stepped back from detailed, lengthy article guides. Finding these long-tail keywords needn’t been difficult.
People use more words when they search by #voice than they do with text, says @ChristiJOlson. While you shouldn’t ignore non-voice SEO, you need to adapt your strategy and come up with content that encompasses what both types of searchers want. Long-formcontent. Audio version of text-based content.
As a result, your content marketing efforts are bound to pay off, resulting in faster business growth. From utilizing blog post templates to conducting keyword research for SEO, there are numerous ways to ensure your content remains relevant and appealing. Conduct Keyword Research 3. Know Your Target Audience 2.
You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content. One simple way to create a steady stream of content is to produce shorter versions of long-formcontent. Keywords are the other important aspect of YouTube SEO.
Do your keyword research. In addition to checking the search traffic to your content pieces, do some broader research on the search volume and keyword rankings for the terms most relevant to your content. TIP: Not sure how to mine the data you need for keyword decision-making? Repackaging.
One of the easiest ways to do this research is to take the target keyword you plan to write on, google it, and read through the posts or pages of the sites that rank for that keyword. . They’ll offer you direction on what readers value and what Google thinks is the top resource for that keyword. Next, make your text scannable.
Do images, text, and layout of your website morph depending on the size of your browser? Improve your Drupal SEO by ensuring people can effectively access your content on whatever device they are using. How can you provide content that helps them? Keyword Research. Use Keywords Naturally. What are they looking for?
At the heart of generating backlinks is creating great content , and it needs to be better than other content in your industry. Type the topic of the keyword you’re looking to target into Ubersuggest and click “Search.”. Keep the Content Detailed and Deep. If you write longcontent, it will naturally have to be detailed.
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
Pick a domain name that’s: Memorable: Aim for something short and easy to remember for visitors Brand-related: Incorporate your business or personal brand name Relevant: Consider using keywords related to your website’s focus (e.g., Then click on any element (text or image) to change them. And ensures that people can access it online.
Content Marketing Types of Inbound Content How to Create an Effective Inbound Content Marketing Strategy 1. Research Relevant Keywords and Topics 4. Develop a Content Calendar 5. Here are some tips on how to create an effective inbound content strategy: 1. Body copy (text within a main article).
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content.
LinkedIn SEO is all about optimizing your profile and content to boost your visibility and ranking, offering a myriad of opportunities for career progression, business networking, and establishing a prominent presence within your industry. Spam — Whenever you post, LinkedIn sorts your content as either spam, low-quality, or high-quality.
Use a combination of keywords that people search for often as well as keywords that don’t have as much competition. They should appear naturally in the text of posts as well as in the titles and metadata. Avoid product descriptions that use passive voice or that have long or overly flowery sentences.
As you design your app, keep in mind that the content must be concise and easily understood. Tailor your content for mobile screens. Don’t copy big swaths of text from your website or brochure for your app. For reading on a phone screen, long-formcontent is a definite non-starter. No extra words.
Why you need to understand keyword research and SEO optimization (crucial for reaching a wider audience). This will not only make your content more relatable but also showcase the real-world impact of your advice. Create a list of primary keywords relevant to your niche or topic.
Leverage AI Writing Tools to Write Content Faster AI writing tools are becoming increasingly popular among entrepreneurs, founders, business owners, and marketers who need to create content quickly. AI writing is a form of automated text generation. You can use it for various content tasks such as: Summarizing articles.
SEO Writing Basics: Key Terms to Note Before we delve into the tips that beginners should know, there are several important terms to note… Keywords Specific phrases and words people look for in search engines and what you build your SEO content around. Organic Keyword Difficulty A (1–100) score of how hard it is to rank for a keyword.
Meanwhile, tools like Content at Scale are ace at serving your long-formcontent needs. By the end of this post, you’ll have complete knowledge of these AI content tools and how they can come to your aid in ways you never imagined. Do they match up? ” It only produced 600 words, by the way.
If you’re going to produce this content, you need to make sure it works to its best ability. Make Your Content More Visual. Humans love visual content. For your content to appeal to your ideal readers, make sure there’s more to it than just large blocks of text. Keyword optimization. How do you do that?
In the SEO world, the color of the hat you wear represents whether you adhere to Google’s Webmaster Guidelines or not when optimizing your content. These all follow Google’s guidelines, and they align with their goals as a search engine – which is to provide users with valuable, trusted content. more links than short-form pieces.
The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. Long-formcontent might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
The more content you have on your website, the more opportunities there are for keyword placement, links, and people-first content through SEO. Though Google continually modifies its ranking factors, we know one of the chief characteristics of high-ranking pages is high-quality content.
Zero focus on long-formcontent. Neither of the top tools focuses on long-form. This matters, a LOT, because long-formcontent is the real authority builder. Why Content at Scale Is the Best AI Tool for Blogging. The content is correctly keyword-optimized.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Keyword research should also inform your ebook topic selection. Blog-Based Benefits.
You’ll also find out how to weave keywords into your posts like a pro so people actually find them when they’re scouring Google for answers. Table Of Contents: What is Content Optimization? The Importance of Content Optimization Making Your Content Visible And Impactful How Do You Know If You Need Content Optimization?
Would it be acceptable to share lengthy, text-based content here or would photos or videos be a better fit? Communication style: Will your brand’s content tone, voice , and style be a good fit for this community? A nutshell guide to proper keyword research. A quick-start guide to paid content promotion. Conclusion.
AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent. That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2:
Once they show their samples, have them walk you through each one, and ask yourself the following questions: Question A: Do they have ‘focus keywords’ in their previous samples? Several factors come into play when trying to rank any page, but your ideal writer must know how to hold things down on the keyword side of things.
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