This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Have you ever wondered how to find keywords on a website? At Backlinko, we track how often people find our site through specific keywords. For instance, if “website audit” attracts many visitors but few clicks, it indicates we need to enhance our content on this topic to draw more visitors. Find fresh content ideas.
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This article covers how to do SEO for your website in 10 digestible steps. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Okay, ready?
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Let’s get started.
Keyword cannibalization can negatively impact your website’s organic search performance. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization? What Keyword Cannibalization Is Not Let’s recap. The result?
In today’s competitive market, every business needs a solid online presence. Industries and positions include writing assistant for a nonprofit leader, content writer for a nonprofit website, and article writer for estate planning attorneys. Blog Writers : They create engaging, informative articles to attract website traffic.
Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digital marketing agencies. For instance, websites like Semrush provide examples of how professional writers contribute to digital strategy.
Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.
For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Likely, you are already using it. Oh, and it’s free!
What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.
Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. For a brand new freelance writer, these websites can be the big break to make this dream a reality.
But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. The reason influencer marketing is so effective is because influencers have already built a loyal following of people who trust their opinions.
Engaging website content is the backbone of any successful online presence. Understanding SEO-Optimized Content SEO-optimized content refers to website content that’s crafted to appeal to search engines and human readers. Keyword Research Keywords are the foundation of SEO. What keywords are they targeting?
Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users.
By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. Pay close attention to update frequency.
Is Google Punishing Keyword SEO Blogs? Youve invested countless hours researching the perfect keywords and crafting blog posts, yet the results are lackluster. With Googles algorithm evolving rapidly, is it possible that your keyword-focused SEO blogs are being punished rather than rewarded?
Thinking of getting a new website? But hang on – there’s a lot more to having a website designed and built than just thinking about the pages you need and the navigation. Here’s my simple website checklist to help. What to consider for your website design Template or bespoke (the latter is very expensive)?
Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. Making local SEO work for small companies involves using tailored techniques that maximize your marketing budget for a healthy ROI. Your ranking largely depends on the quality of your web domain.
A keyword might trigger an AI Overview one day, but not the next. This overview includes link cards—clickable links to websites used to generate the AI-generated summary. If users can get all the information they need directly from Google, they might not click through to individual websites. And how you can optimize for them.
💡 Related reading: 12 Content Curation Tools for Every Creator and Marketer 10 content curation sources 1: Industry-specific email newsletters Niche industry email newsletters are a goldmine of information. Whichever platform you market on, keep an eye on their website for reports, case studies, and newsroom updates.
In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms. Websites required designers, and hiring a coder to build an HTML site from scratch was expensive. He hated it.
High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Read on for the essential elements of how to create a successful content marketing strategy. Where should you focus your marketing efforts?
They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. organic visits to their website each month. And convert website visitors into paying customers. This helps Deer Valley Plumbing Contractors drive 2.7K
Growing your website starts with reaching the right people. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing.
We also share some creative ways to use reverse image searches (including how to use it to get more website traffic). You can also click “ Add to your search ” to add more keywords along with the image and find more relevant results. It gives you the option to add more keywords to your image search and visit any of the result pages.
Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.
If your business relies on local customers, learning how to rank for “near me” keywords can significantly boost your visibility. Understanding the basics of how near me searches work and how to choose the right keywords can give you the tools to better optimize your website and rank higher in local search results.
Are you ready to supercharge your marketing strategy and drive more traffic to your website? Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! Top Funnel Keywords Individuals in the early stages of their buying journey often use top-funnel keywords.
In July 2024, we wrote an article about how to create a website. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Select keywords that will help your website rank in search engines.
This means SEO is an essential marketing channel for real estate agents. In other words, you need your content to rank on page one for your most important local keywords. Isnt it difficult to outrank other real estate websites? Therefore, Googles algorithm favors backlinks coming from relevant , authoritative websites.
How To Find Competitors’ Keywords Finding the right keywords is essential to developing an effective search engine optimization (SEO) strategy. Researching keywords that your competitors are using to improve their rankings is the first step in finding keywords that work for your company.
For example, Content Marketing Institute is the leading global content marketing education and training organization. These websites can have accurate information, but they might not be the best place to get your research. edu websites. To market a product? How Do You Know if a Source Is Authoritative?
Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on.
Linking the Marketing and Engineering Teams One big thing to call out is that it’s generally the main documentation informing collaboration between the Marketing and Product & Engineering teams. SEO impact: Will the impact on website performance be high, medium, or low? Status: How much progress has there been so far?
Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.
The 5 Best AI Tools for Your Website’s SEO in 2025 A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. Are you ready to jump in and learn about the top AI tools for website SEO (search engine optimization)? What Are AI Tools for Website SEO?
This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. And what the average CPC for your niche is.
As the content marketing industry has grown multifold over the years, so has the number of content writing tools available tools available. It helps you locate high-ranking keywords and create engaging content. The data is analyzed based on the competitors already ranking for the keyword. Sounds a lot, doesn’t it?
How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?
How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? One of the most crucial parts of the optimization process is choosing the right keywords for your audience that will appear in search results. What’s the Big Deal with Keywords?
You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. In this article, you will learn how to create benchmarks for your branding & marketing, best practices for building an online presence, and top ways to position your brand as a voice of authority in your niche.
With the wealth of knowledge online, websites are a common source of references in academic writing. But if you want to use information you found online without relying on quotes, you must first learn how to paraphrase a website. Paraphrasing a website is a smart strategy to avoid using too many direct quotes.
Wyzowl’s State of Video Marketing Report reveals that 88% of marketers credit video with generating leads, while 78% say it has directly boosted sales. But as search engines are becoming increasingly more efficient, keyword stuffing has become more obsolete than ever before.
The 10 Best Digital Marketing Agencies In Utah: 2025 List With Utahs growing reputation as a Silicon Slopes tech hub alternative to California, the number of technology companies in the state has skyrocketed. This vast e-commerce ecosystem means countless regional businesses need to find a high-quality digital marketing agency in Utah.
Unassigned traffic is what Google Analytics calls website visitors it cannot categorize into one of its default channel groups. Source” refers to the traffic’s origin, such as a website, platform, or search engine. Regularly check traffic acquisition on GA4 along with other key SEO metrics, such as user engagement and keyword rankings.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content