Backlinko

AUGUST 7, 2024

An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Because having a solid SEO strategy is great. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large. What Is an SEO Roadmap? But they don’t operate in a vacuum.

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SEO Architecture Projects Collaboration 126

Agency Content Writer

DECEMBER 2, 2024

This can vary from blog posts to web articles, newsletters, and social media posts. SEO Techniques Content authors also incorporate Search Engine Optimization (SEO) practices to make their content visible online. They enhance visibility on search engines by using highly searched keywords, metadata, and internal links.

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

BKA Content

NOVEMBER 26, 2024

Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. However, local SEO for small businesses is particularly important for modest enterprises that depend on foot traffic and community support. What Is Local SEO for Small Businesses?

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. With SEO for plumbers, your business can achieve similaror betterresults.

SEO 99

SEO Keywords Contractor Insurance 99

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. From mastering keyword research to executing an effective content strategy. I keep every email short and sweet.

SEO 102

SEO Search Engine Optimization Engineering Social Media 102

Contently

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient.

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89

BKA Content

FEBRUARY 10, 2025

Is Google Punishing Keyword SEO Blogs? Youve invested countless hours researching the perfect keywords and crafting blog posts, yet the results are lackluster. With Googles algorithm evolving rapidly, is it possible that your keyword-focused SEO blogs are being punished rather than rewarded?

Keywords 59

Keywords SEO Blog Blogging 59

Backlinko

AUGUST 21, 2024

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Or Zoe Ashbridge’s discussion of keyword cannibalization.

SEO 95

SEO Concept Agency Digital Marketing 95

The Hoth

MARCH 11, 2025

In the SEO world, keyword research is one of the most mind numbing. Discovering relevant keywords with decent search volume that arent already flooded by your competitors can be like finding a needle in an internet-sized haystack. AI-powered keyword research works the same way.

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

BKA Content

JANUARY 14, 2025

How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. Ready to level up your SEO?

SEO 104

SEO Content Creator Consulting Content Marketing 104

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools? And quarterly check-ins.

SEO 102

SEO Projects Website Engineering 102

Backlinko

OCTOBER 21, 2024

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? This concept is known as “information gain” in SEO. This post aims to complement them by providing practical, real-world applications of information gain. But then, a new article pops up discussing how AI is changing SEO.

SEO 101

SEO Content Finance Concept 101

BKA Content

JANUARY 17, 2025

The 5 Best AI Tools for Your Website’s SEO in 2025 A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. With AI revolutionizing the way businesses approach SEO, its no surprise that many are eager to explore its potential. Why Use an AI Tool for SEO?

SEO 105

SEO Content Creation Search Engine Optimization Agency 105

Buffer

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.     If you’re looking for simple guidance on writing your first blog post, scroll down to the penultimate header, ‘How to write a blog post in 6 steps,’ for a simple guide.

Blog Post 80

Blog Post IT Writing Post 80

ContentWriters

MARCH 28, 2025

To thrive as a freelance writer in 2025, mastering SEO content writing is essential. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content. What Is SEO Writing? SEO-friendly content balances writing for humans and optimizing for search algorithms.

SEO 59

SEO Writing Content Keywords 59

iWebContent

NOVEMBER 26, 2024

That’s where SEO-optimized content writing plays a critical role. We’ll cover the core elements of SEO content services, from research and writing to technical optimization and conversion strategies. Content Structure: Using proper headers (H1, H2, H3) and short paragraphs makes content easier to read and improves on-page SEO.

Engagement 59

Engagement Website SEO Content 59

Backlinko

AUGUST 19, 2024

And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?

SEO 108

SEO Keywords Website Management 108

Express Writers

MAY 31, 2024

How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? One of the most crucial parts of the optimization process is choosing the right keywords for your audience that will appear in search results. What’s the Big Deal with Keywords?

Keywords 98

Keywords SEO Search Engine Optimization Education 98

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Further reading: Keyword Analysis: A Comprehensive Guide 4.

Content Marketing 113

Content Marketing Marketing Government Content 113

BKA Content

AUGUST 29, 2024

How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Learning how to find low-competition keywords gives you a huge edge in SEO. What Do Low-Competition Keywords Look Like?

Keywords 98

Keywords SEO Search Engine Optimization Insurance 98

Copywriter Collective

DECEMBER 31, 2024

While not as bad as missing out information which should be included, this can have tangible SEO consequences. This is because Google prioritizes user experience; so, a blog post which smoothly answers the users enquiry will rank higher for relevant keyword searches than one which waffles on.

Copywriting 98

Copywriting Copywriter SEO Government 98

Ahrefs

SEPTEMBER 17, 2024

In this post, I’ll show you how I found and optimized my post for these related keywords. Related keywords are words and phrases closely linked to your main keyword. There are many ways to find them. You can even just … Read more ›

Keywords 140

Keywords Post SEO 140

Express Writers

OCTOBER 1, 2024

Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a connection to a topic. You want to be obvious enough with your keyword placement to improve your Google indexing but not too eager for Google to assume you are spam.

Keywords 90

Keywords SEO Text Healthcare 90

ContentWriters

OCTOBER 31, 2024

What does the rapid evolution of AI mean for SEO and the future of search? SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. How businesses optimize for SEO is changing. To stay ahead, marketers must adapt their SEO content strategies.

SEO 59

SEO Content Engineering Brand Awareness 59

Contently

SEPTEMBER 4, 2024

It revealed valuable insights about content longevity, SEO, and how our readership has evolved. How to refresh content: Our process When we set about auditing The Content S trategist , we quickly realized we had a larger, more complex problem on our hands—one that wouldn’t be fixed with a quick SEO scan of our blog content.

Content 89

Content Blog Blogging Keywords 89

The Hoth

DECEMBER 17, 2024

This means SEO is an essential marketing channel for real estate agents. In other words, you need your content to rank on page one for your most important local keywords. If you do have some experience with SEO and link-building, feel free to skip this section. But how do you achieve such high rankings? Natural placement.

SEO 97

SEO Engineering Keywords Website 97

Backlinko

NOVEMBER 18, 2024

This ensures every post is useful, clear, and built to perform. A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief.

Content 94

Content Keywords Collaboration Writer 94

BKA Content

FEBRUARY 27, 2025

If your business relies on local customers, learning how to rank for “near me” keywords can significantly boost your visibility. Understanding the basics of how near me searches work and how to choose the right keywords can give you the tools to better optimize your website and rank higher in local search results.

Keywords 52

Keywords Contractor Medical Utilities 52

Backlinko

NOVEMBER 29, 2024

million blog posts get published. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Select keywords that will help your website rank in search engines. Sort by Search Volume: Target high-volume keywords.

Writing 103

Writing Keywords Script SEO 103

Ahrefs

MARCH 30, 2023

But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. You’ll learn how in this post. If no one’s searching for your keywords, you often can’t … Read more › How do you optimize your content to be search-friendly?

Blog Post 143

Blog Post Post SEO Keywords 143

The Hoth

JANUARY 7, 2025

Ranking higher on search engines is a major goal of digital PR campaigns, meaning you can use digital PR for SEO success. That way, you can continue to receive links, quotes, and promotional posts from them well into the future. Much like SEO, digital PR aims to build authoritative backlinks from relevant websites. Why is that?

SEO 59

SEO IT Social Media Brand Awareness 59

iWriter

NOVEMBER 13, 2024

Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Freelance Union

DECEMBER 19, 2024

This article is posted with permission from our partner MacPaw. Optimized output : Since SEO optimization is important for any client who wants their content to rank highly, the optimization benefits of AI writing tools can be beneficial for clients and writers who share this objective.  

Freelance 112

Freelance Writing Landing Page Script 112

ContentWriters

JANUARY 16, 2025

To achieve this, ensure the Name, Address, and Phone (NAP) details are clear and consistent this is a key factor for local SEO success. Why Location Pages Matter for Local SEO Do location pages work for SEO? Location pages also attract valuable backlinks from local directories and businesses, strengthening your SEO.

SEO 59

SEO Transportation Keywords Engineering 59

Backlinko

SEPTEMBER 28, 2023

An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. There are two ways to track your Google keyword rankings: Using an SEO tool Going about it manually I’m going to explain both methods in this guide.

Keywords 120

Keywords SEO Engineering Website 120

BKA Content

DECEMBER 3, 2024

Does Embedding YouTube Videos Help SEO? Of course, the real question is whether embedding YouTube videos helps with SEO. Of course, the real question is whether embedding YouTube videos helps with SEO. Can You Embed YouTube Videos in SEO Content? Learn More Does Embedding YouTube Videos Help Your SEO?

SEO 59

SEO Content Management System Insurance Social Media 59

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. They rank for 43 paid keywords, spending around $6.9K What Is Local Search Marketing?

IT 98

IT Marketing Keywords Search Engine Optimization 98