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Have you ever wondered how to find keywords on a website? At Backlinko, we track how often people find our site through specific keywords. So, we can search our website for keywords. Like this: By searching for keywords on our site, we identify existing content and areas for improvement. Why Search a Website for Keywords?
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Let’s get started.
Keyword cannibalization can negatively impact your website’s organic search performance. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization? What Keyword Cannibalization Is Not Let’s recap. So, we consolidated them with a 301 redirect.
A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. This can vary from blog posts to web articles, newsletters, and social media posts. The ability to craft clear, concise, and engaging text is non-negotiable.
Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Text: Is text readable and appropriately sized for mobile screens? Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords. Avoid fonts that require a user to zoom in.
That included keyword stuffing and creating spammy backlinks on a regular basis. Similarly, Penguin (the fan-titled the “webspam algorithm” ) has seen a few changes over the last few years – meaning the anchor text you use in your backlinks and internal links is more important than ever. What Are Anchor Texts, and Why Bother?
The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. If you’re looking for simple guidance on writing your first blog post, scroll down to the penultimate header, ‘How to write a blog post in 6 steps,’ for a simple guide.
Is Google Punishing Keyword SEO Blogs? Youve invested countless hours researching the perfect keywords and crafting blog posts, yet the results are lackluster. With Googles algorithm evolving rapidly, is it possible that your keyword-focused SEO blogs are being punished rather than rewarded?
This article is posted with permission from our partner MacPaw. For example, when writing a landing page for a digital marketing company, writers can use AI tools to instantly incorporate a few LSI keywords related to “SEO” or “content marketing.” And it does this without much manual input from you.
These models can produce various content formats, including code, text, visuals, audio, and video. Depending on the tool you use, you may be able to enter freeform, text-based prompts. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings.
A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. You can also click “ Add to your search ” to add more keywords along with the image and find more relevant results. Click “ Add to your search ” on an iPhone to find more results by adding more keywords.
Like keyword research , building topic clusters, and writing SEO-friendly content. It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Add a link or some text, and the tool will take that to represent your ideal brand voice.
This ensures every post is useful, clear, and built to perform. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. Secondary keyword: Related words or phrases that support the primary keyword.
Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords. for every 1,000 keywords processed. But Keyword Surfer ’s Chrome extension solves this problem.
They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. Keyword Research The first step of any plumber SEO campaign is keyword research. And conducting research into your competitors keyword strategies.
For that reason, our research has recently explored the concept of sensitive, or “delicate,” text. While there has been a lot of research into detecting and combating toxic text in recent years, we’ve seen a gap when it comes to the broader category of delicate text, which may not be characterized as toxic but still presents a risk.
If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.
A keyword might trigger an AI Overview one day, but not the next. To determine the intent behind your target keyword, use Semrush’s Keyword Overview tool. To optimize for user experience, make sure the content you create directly aligns with the keyword’s respective intent. Results can fluctuate between searches.
Creating a high-quality, SEO-optimized blog post is essential for businesses, freelancers, and agencies looking to establish a strong online presence. Multiple input options: keywords, documents, audio files, URLs, or YouTube videos. Step 1: Input Your Keyword Primary Keyword Selection Start by entering your primary keyword.
A lot of the talk around AI has centered on text and image generation, but AI tools go far beyond generating content. Even before text generation tools became so ubiquitous, AI tools helped automate routine tasks, collect data, and share advanced insights. Today, such programs help with keyword and topic research for content creation.
If you are unfamiliar, Jasper AI uses templates and recipes to write content like blog posts, emails, marketing materials, bios, social media posts, and more. For this post, I want to share the best ways I use ChatGPT as a freelance writer. Write Social Posts. Think social media posts, scripts, and emails.
Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a connection to a topic. You want to be obvious enough with your keyword placement to improve your Google indexing but not too eager for Google to assume you are spam.
In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Second, unlike many tools that provide data based on proprietary algorithms that estimate keyword traffic, Google Analytics gives you hard data on actual visitors hitting your website.
While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.
Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.
Another 24% of respondents say long-form blog posts are the most effective when it comes to content production ( Semrush ) Blogging Content Statistics What are the elements of high-performing blog posts? Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs.
Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). My websiteoriginally designed as a visual portfoliowasnt optimized for text, the main way search engines understand what a site is about. Flash forward to 2024. The staples.
million blog posts get published. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Select keywords that will help your website rank in search engines. Sort by Search Volume: Target high-volume keywords.
In other words, you need your content to rank on page one for your most important local keywords. In other words, a backlink profile consisting only of high-quality guest posts with similar anchor text (the text masking a hyperlink) will raise red flags to Google. But how do you achieve such high rankings?
Content writing and editing tools #1- Google Docs A must-have tool in every freelance content writer’s arsenal Google Docs is one of the popular free content writing apps for creating and editing text documents online. You will be redirected to a new page where all the cliches in your text will be highlighted in bold.
Think about someone searching for “how to optimize a blog post.” ranking keywords 110.2K in traffic value Click the “ Positions ” tab to discover every keyword you rank for. I filtered Sweet Peas and Saffrons results by Position #1 and learned they have 791 organic keywords in the first spot on Google.
Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Do it right, and your business becomes more visible.
Both Mid Day Squares and TBH Skincare started with iPhones and posted daily while staying true to their story. Broad keywords. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Aggressive negative keyword expansion. The first thing to do is check the keyword data.
My outline for this assignment was short, and the finished post doesn’t follow it exactly. You might also want to research and choose SEO keyword terms. As soon as I finished the first draft of this guest post, I walked outside into the sunshine and checked the mailbox. But it gave me a plan to get started and follow.
How To Add Keywords to a YouTube Video Do you know how YouTube ranks videos? You can get more views and subscribers to your channel by learning how to add keywords to a YouTube video. Get tips for researching and using keywords on YouTube, and learn how to use search engine optimization (SEO) for video content keywords.
Even the best rsums wont see the light of day without the right keywords. More importantly, AI can analyze job postings and recommend relevant keywords and phrases to include in your bullet points to optimize your rsum for an ATS and improve your chances of getting your rsum in front of human recruiters or hiring managers.
20 benefits of publishing a blog post every day. Main points covered in this blog post: Daily blog posts signal to search engines that your website is active and regularly updated. Daily blogging expands keyword coverage, attracting a diverse audience. Faster indexing by Google due to regular updates.
But let’s be honest here – it is almost always a challenge as a writer to balance the need to include keywords strategically with the need to create engrossing copy. In this guide, however, we will look at the strategies of optimizing between keywords and creativity when writing SEO copy. What Is SEO Copywriting?
From misconceptions about keyword stuffing to outdated beliefs about audience preferences, this post will unravel the truths that can elevate your content strategy in the coming year. Sometimes, a short, focused post can be more impactful than a lengthy one. While keywords are important for SEO, they are not the sole focus.
This heightens the chances that Google will start ranking the sites content in top positions for lots of keywords related to the topic due to the established trust. SEO-wise, content clusters are a great way to approach massive topics that you cant possibly cover in a single article targeting a single keyword.
Blog posts remain one of the most effective ways to attract visitors to a website. In this guide, we explain everything you need to know about writing a blog post with AI, including what you can do with it and how to phrase your prompts. In AI blogging, you use prompts to direct an AI program to write blog posts.
Conversely, they blur the line between human creativity and machine-generated text. How an AI Content Detector Works An AI content detector uses advanced algorithms to analyze text patterns and sentence structure to determine whether the content is AI-generated or written by a human. On the one hand, AI tools promise efficiency.
Write simple blog posts or guides that explain what SaaS means. Use Key Phrases Naturally: Sprinkle in terms like B2B software copywriting and SaaS benefits in your headings and a few times in the text. On-Page Tips: Use short paragraphs, bullet points, and clear headings to break up your text.
It’s not just about sprinkling keywords throughout your website; it’s about creating informative, relevant, and valuable content that satisfies users’ needs while following search engine algorithms. Keyword Research Keywords are the foundation of SEO. Consider a mix of short-tail (general) and long-tail (specific) keywords.
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