This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Let’s get started.
Have you ever wondered how to find keywords on a website? At Backlinko, we track how often people find our site through specific keywords. So, we can search our website for keywords. Like this: By searching for keywords on our site, we identify existing content and areas for improvement. Why Search a Website for Keywords?
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.
Keyword cannibalization can negatively impact your website’s organic search performance. Cannibalized pages undermine your SEO efforts. Cannibalized pages undermine your SEO efforts. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization?
Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. So you can find the right solution to improve your website’s SEO. What’s the Best Rank Tracking Tool?
In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!
An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Because having a solid SEO strategy is great. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large. What Is an SEO Roadmap? But they don’t operate in a vacuum.
SEO Writers : These professionals focus on optimizing content for search engines. How do you approach SEO in content creation? Do you need keyword-specific SEO content? Types of Content Writers Content writers specialize in different areas, and knowing what each type does can save you time and effort.
These plumbing companies all focus on the same core SEO strategies. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. With SEO for plumbers, your business can achieve similaror betterresults.
SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. From mastering keyword research to executing an effective content strategy. I keep every email short and sweet.
With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Or Zoe Ashbridge’s discussion of keyword cannibalization.
Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. However, local SEO for small businesses is particularly important for modest enterprises that depend on foot traffic and community support. What Is Local SEO for Small Businesses?
SEO Techniques Content authors also incorporate Search Engine Optimization (SEO) practices to make their content visible online. They enhance visibility on search engines by using highly searched keywords, metadata, and internal links. Without rigorous editing, even the best ideas risk being overshadowed by errors.
Is Google Punishing KeywordSEO Blogs? Youve invested countless hours researching the perfect keywords and crafting blog posts, yet the results are lackluster. With Googles algorithm evolving rapidly, is it possible that your keyword-focused SEO blogs are being punished rather than rewarded?
In the SEO world, keyword research is one of the most mind numbing. Discovering relevant keywords with decent search volume that arent already flooded by your competitors can be like finding a needle in an internet-sized haystack. AI-powered keyword research works the same way.
The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient.
SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools? And quarterly check-ins.
How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. Ready to level up your SEO?
This concept is known as “information gain” in SEO. Picture this scenario: The top five search results for “SEO best practices” all talk about the same old stuff. But then, a new article pops up discussing how AI is changing SEO. This should give Google enough new content to test for our target keyword.
Read the full article to learn more about their importance and how to find them for your SEO projects. Seed keywords are words … Read more › If you just want a quick overview of the types, see the cheat sheet below.
Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a sample of 80 keywords with … Read more ›
There’s really a lot you can do with just a single keyword, so at the end of the article, you’ll find a few advanced SEO tips. Once you know how to find one good keyword, you will be able to … Read more ›
The 5 Best AI Tools for Your Website’s SEO in 2025 A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. With AI revolutionizing the way businesses approach SEO, its no surprise that many are eager to explore its potential. Why Use an AI Tool for SEO?
One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs. Here’s how you can discover trending keywords for your niche before competitors: Enter any topic into Google Trends and … Read more ›
Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific things that don’t … Read more › In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market.
That’s where SEO-optimized content writing plays a critical role. We’ll cover the core elements of SEO content services, from research and writing to technical optimization and conversion strategies. Content Structure: Using proper headers (H1, H2, H3) and short paragraphs makes content easier to read and improves on-page SEO.
How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? One of the most crucial parts of the optimization process is choosing the right keywords for your audience that will appear in search results. What’s the Big Deal with Keywords?
And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?
Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEOkeyword mapping. What Is Keyword Mapping?
If your business relies on local customers, learning how to rank for “near me” keywords can significantly boost your visibility. Understanding the basics of how near me searches work and how to choose the right keywords can give you the tools to better optimize your website and rank higher in local search results.
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Further reading: Keyword Analysis: A Comprehensive Guide 4.
How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Learning how to find low-competition keywords gives you a huge edge in SEO. What Do Low-Competition Keywords Look Like?
While not as bad as missing out information which should be included, this can have tangible SEO consequences. This is because Google prioritizes user experience; so, a blog post which smoothly answers the users enquiry will rank higher for relevant keyword searches than one which waffles on.
At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. It also proves your SEO ROI.
Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a connection to a topic. You want to be obvious enough with your keyword placement to improve your Google indexing but not too eager for Google to assume you are spam.
In this post, I’ll show you how I found and optimized my post for these related keywords. Related keywords are words and phrases closely linked to your main keyword. There are many ways to find them. You can even just … Read more ›
What does the rapid evolution of AI mean for SEO and the future of search? SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. How businesses optimize for SEO is changing. To stay ahead, marketers must adapt their SEO content strategies.
SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people. To write this guide to medical SEO, we interviewed five experienced healthcare SEOs and content … Read more ›
A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. Secondary keyword: Related words or phrases that support the primary keyword.
of advertised websites already rank in the top 10 organically for the same keyword. Here are some of the key statistics: 37.9% This indicates that a significant portion of businesses are paying for ads when they already have visibility for … Read more ›
An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. There are two ways to track your Google keyword rankings: Using an SEO tool Going about it manually I’m going to explain both methods in this guide.
It requires an SEO-driven content strategy that accounts not just for your audience’s preferences, but their search behaviors. That’s where SEO content strategy tools come in. Instead, you need a healthy mix of tools, all playing their own distinct roles in driving your SEO content strategy.
You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Select keywords that will help your website rank in search engines. If you aim to educate your readers, choose keywords with “Informational” intent.
To achieve this, ensure the Name, Address, and Phone (NAP) details are clear and consistent this is a key factor for local SEO success. Why Location Pages Matter for Local SEO Do location pages work for SEO? Location pages also attract valuable backlinks from local directories and businesses, strengthening your SEO.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content