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If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.
Have you ever wondered how to find keywords on a website? At Backlinko, we track how often people find our site through specific keywords. So, we can search our website for keywords. Like this: By searching for keywords on our site, we identify existing content and areas for improvement. Why Search a Website for Keywords?
Keyword cannibalization can negatively impact your website’s organic search performance. Cannibalized pages undermine your SEO efforts. Cannibalized pages undermine your SEO efforts. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. What Is Keyword Cannibalization?
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Let’s get started.
A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. SEO Techniques Content authors also incorporate Search Engine Optimization (SEO) practices to make their content visible online.
In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!
These plumbing companies all focus on the same core SEO strategies. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. With SEO for plumbers, your business can achieve similaror betterresults.
The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. However, before we start, you have to understand how anchor texts work at all. It’s a delicate balance.
The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient.
Is Google Punishing KeywordSEO Blogs? Youve invested countless hours researching the perfect keywords and crafting blog posts, yet the results are lackluster. With Googles algorithm evolving rapidly, is it possible that your keyword-focused SEO blogs are being punished rather than rewarded?
The 5 Best AI Tools for Your Website’s SEO in 2025 A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. With AI revolutionizing the way businesses approach SEO, its no surprise that many are eager to explore its potential. Why Use an AI Tool for SEO?
These models can produce various content formats, including code, text, visuals, audio, and video. Depending on the tool you use, you may be able to enter freeform, text-based prompts. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings.
Optimized output : Since SEO optimization is important for any client who wants their content to rank highly, the optimization benefits of AI writing tools can be beneficial for clients and writers who share this objective. This might include prompts such as remove repeated text , make a text more concise , or remove filler words.
And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?
That’s where SEO-optimized content writing plays a critical role. We’ll cover the core elements of SEO content services, from research and writing to technical optimization and conversion strategies. Content Structure: Using proper headers (H1, H2, H3) and short paragraphs makes content easier to read and improves on-page SEO.
SEO Writing Assistant: Best for Optimizing Your Content for SEO G2 Rating 4.5/5 Semrush’s SEO Writing Assistant is widely used to optimize content for search engines. Helping make sure that your content is engaging, easy to read, and SEO-friendly. 5 stars ( 2,000+ reviews ) Capterra Rating 4.7/5 Pro at $129.95/month,
To thrive as a freelance writer in 2025, mastering SEO content writing is essential. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content. What Is SEO Writing? SEO-friendly content balances writing for humans and optimizing for search algorithms.
While not as bad as missing out information which should be included, this can have tangible SEO consequences. This is because Google prioritizes user experience; so, a blog post which smoothly answers the users enquiry will rank higher for relevant keyword searches than one which waffles on. What structure are you going to use?
If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Moreover, anchor text ratios are equally as important to establishing a ‘natural-looking’ link profile.
What does the rapid evolution of AI mean for SEO and the future of search? SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. How businesses optimize for SEO is changing. To stay ahead, marketers must adapt their SEO content strategies.
At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. It also proves your SEO ROI.
Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEOkeyword mapping. What Is Keyword Mapping?
A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. Secondary keyword: Related words or phrases that support the primary keyword.
Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a connection to a topic. You want to be obvious enough with your keyword placement to improve your Google indexing but not too eager for Google to assume you are spam.
A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. You can also click “ Add to your search ” to add more keywords along with the image and find more relevant results. Click “ Add to your search ” on an iPhone to find more results by adding more keywords.
This means SEO is an essential marketing channel for real estate agents. In other words, you need your content to rank on page one for your most important local keywords. If you do have some experience with SEO and link-building, feel free to skip this section. But how do you achieve such high rankings? Natural placement.
You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Select keywords that will help your website rank in search engines. If you aim to educate your readers, choose keywords with “Informational” intent.
When we talk about SEO, Google comes to mind for most search engine marketers. Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. . The Benefits of Bing SEO. The Benefits of Bing SEO. It makes sense. percent since 2019. .
Content writing and editing tools #1- Google Docs A must-have tool in every freelance content writer’s arsenal Google Docs is one of the popular free content writing apps for creating and editing text documents online. You will be redirected to a new page where all the cliches in your text will be highlighted in bold.
But is Shopify good for SEO? Is Shopify Good for SEO In General? Yes, Shopify can be SEO-friendly, but success depends on how you optimize your store. What Are the SEO Issues With Shopify? Despite Shopifys popularity, some SEO professionals argue that it isnt a good platform for search engine optimization.
Does Embedding YouTube Videos Help SEO? Of course, the real question is whether embedding YouTube videos helps with SEO. Of course, the real question is whether embedding YouTube videos helps with SEO. Can You Embed YouTube Videos in SEO Content? Learn More Does Embedding YouTube Videos Help Your SEO?
Ranking higher on search engines is a major goal of digital PR campaigns, meaning you can use digital PR for SEO success. Much like SEO, digital PR aims to build authoritative backlinks from relevant websites. With SEO, your focus is entirely centered on reaching #1 on Googles search results. Link-building. Why is that?
Sure, if you’re a content-generating machine that A) always knows the right keywords to target and B) never runs out of ideas! Also, SEO is fiercely competitive across all industries , so there are bound to be umpteen other websites covering the same topics you do. In theory, that shouldn’t be too difficult, right?
If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. The reason why other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO. Top SEO Tools Pros Really Use to Improve SEO Rankings.
On the downside, Wix SEO limitations often come in for criticism, but that doesn’t mean you can’t enhance your site’s SEO considerably by applying a few best practices. This article details ten SEO best practices that can improve your Wix website rankings. Then there’s the Wix SEO tool. 10 Best Practices for Wix SEO.
Is SEO pagination on your technical SEO site audit checklist ? As I’ll discuss in this article, pagination has immense advantages, such as the SEO boost it may give. However, it might not be the first thing marketers and SEO developers consider when optimizing a site. What is Pagination SEO?
Does Using Other Pages Images on Your Website Hurt SEO? However, does using other pages images in your website hurt SEO? In fact, images affect three of the four pillars of SEO (technical SEO, content, and on-page SEO), impacting your online visibility, traffic, and engagement.
These six timely SEO strategies and resources for voice search will not only help you get more traffic from people using Siri and Alexa, but they will also become important pillars of your entire SEO strategy. How Does Voice Search Affect SEO? This means it’s important you focus on the local element of your SEO.
Read more: SEO vs. SEM: Whats the Difference? Broad keywords. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Aggressive negative keyword expansion. Then, analyzing your competitors and keyword research follows. Together, they drive consistent sales.
Due to advanced technology in the current world, it has become crucial to come up with a content writing services known as SEO copywriting. But let’s be honest here – it is almost always a challenge as a writer to balance the need to include keywords strategically with the need to create engrossing copy. What Is SEO Copywriting?
An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. There are two ways to track your Google keyword rankings: Using an SEO tool Going about it manually I’m going to explain both methods in this guide.
SEO copywriting tools. To improve your website’s search engine optimization (SEO), copywriting is a crucial component. SEO copywriting is essential to any website’s search engine optimization efforts. Here are four tips and tools for better SEO copywriting: 1. Use keyword-rich phrases.
Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Google Keyword Planner.
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