This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready?
Have you ever wondered how to find keywords on a website? At Backlinko, we track how often people find our site through specific keywords. For instance, if “website audit” attracts many visitors but few clicks, it indicates we need to enhance our content on this topic to draw more visitors. Find fresh content ideas.
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Let’s get started.
Keyword cannibalization can negatively impact your website’s organic search performance. Cannibalized pages undermine your SEO efforts. Cannibalized pages undermine your SEO efforts. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. The result?
Industries and positions include writing assistant for a nonprofit leader, content writer for a nonprofit website, and article writer for estate planning attorneys. Blog Writers : They create engaging, informative articles to attract website traffic. SEO Writers : These professionals focus on optimizing content for search engines.
In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!
Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. So you can find the right solution to improve your website’sSEO.
For instance, websites like Semrush provide examples of how professional writers contribute to digital strategy. SEO Techniques Content authors also incorporate Search Engine Optimization (SEO) practices to make their content visible online. This can vary from blog posts to web articles, newsletters, and social media posts.
An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Because having a solid SEO strategy is great. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large. What Is an SEO Roadmap? But they don’t operate in a vacuum.
These plumbing companies all focus on the same core SEO strategies. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. organic visits to their website each month. What Is Plumbing SEO?
Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. However, local SEO for small businesses is particularly important for modest enterprises that depend on foot traffic and community support. What Is Local SEO for Small Businesses?
Engaging website content is the backbone of any successful online presence. That’s where SEO-optimized content writing plays a critical role. We’ll cover the core elements of SEO content services, from research and writing to technical optimization and conversion strategies. Keyword Research Keywords are the foundation of SEO.
SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. You can do this for your website, too. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools?
With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Or Zoe Ashbridge’s discussion of keyword cannibalization.
The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient.
Is Google Punishing KeywordSEO Blogs? Youve invested countless hours researching the perfect keywords and crafting blog posts, yet the results are lackluster. With Googles algorithm evolving rapidly, is it possible that your keyword-focused SEO blogs are being punished rather than rewarded?
This concept is known as “information gain” in SEO. Here’s who I talked to: Name Role Website Niche Monthly Traffic Caroline Gilbert Director of Content Angi Home Services 6.4M Picture this scenario: The top five search results for “SEO best practices” all talk about the same old stuff.
The 5 Best AI Tools for Your Website’s SEO in 2025 A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. With AI revolutionizing the way businesses approach SEO, its no surprise that many are eager to explore its potential. hours every week.
And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?
Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. For a brand new freelance writer, these websites can be the big break to make this dream a reality.
Does Using Other Pages Images on Your Website Hurt SEO? However, does using other pages images in your website hurt SEO? Anything you do on your website has the potential to help or hurt search engine optimization, including the visuals you use. When Does Using Other Pages Images in Your Website Hurt SEO?
Besides feeling like you’re trapped inside an MC Escher painting, it’s also similar to navigating a poorly designed website. Bad website structure frustrates users and can cause them to distance themselves from your brand. Website structure also heavily affects your performance on search engines.
For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Further reading: Keyword Analysis: A Comprehensive Guide 4.
This means SEO is an essential marketing channel for real estate agents. In other words, you need your content to rank on page one for your most important local keywords. Isnt it difficult to outrank other real estate websites? If you do have some experience with SEO and link-building, feel free to skip this section.
Growing your website starts with reaching the right people. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing.
Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEOkeyword mapping. What Is Keyword Mapping?
To thrive as a freelance writer in 2025, mastering SEO content writing is essential. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content. What Is SEO Writing? SEO-friendly content balances writing for humans and optimizing for search algorithms.
How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? One of the most crucial parts of the optimization process is choosing the right keywords for your audience that will appear in search results. What’s the Big Deal with Keywords?
Thinking of getting a new website? But hang on – there’s a lot more to having a website designed and built than just thinking about the pages you need and the navigation. Here’s my simple website checklist to help. What to consider for your website design Template or bespoke (the latter is very expensive)?
How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Learning how to find low-competition keywords gives you a huge edge in SEO. What Do Low-Competition Keywords Look Like?
It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. They rank for 43 paid keywords, spending around $6.9K What Is Local Search Marketing?
Search engine optimization (SEO) is key. In 2019, Lindsey Bomgren, the founder of the online fitness website Nourish Move Love, was spinning her wheels, creating content that wasn’t reaching her ideal audience. Lindsey shifted her focus to SEO. And by 2021, her website had blossomed into a lucrative six-figure business.
What does the rapid evolution of AI mean for SEO and the future of search? SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. How businesses optimize for SEO is changing. To stay ahead, marketers must adapt their SEO content strategies.
In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms. Websites required designers, and hiring a coder to build an HTML site from scratch was expensive.
In July 2024, we wrote an article about how to create a website. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Select keywords that will help your website rank in search engines.
Where traditional PR involves reaching out to newspapers, TV channels, and radio stations, digital PR uses social media influencers, podcasts, bloggers, and news websites. Ranking higher on search engines is a major goal of digital PR campaigns, meaning you can use digital PR for SEO success. Link-building. Why is that?
It requires an SEO-driven content strategy that accounts not just for your audience’s preferences, but their search behaviors. That’s where SEO content strategy tools come in. Instead, you need a healthy mix of tools, all playing their own distinct roles in driving your SEO content strategy.
If your business relies on local customers, learning how to rank for “near me” keywords can significantly boost your visibility. Understanding the basics of how near me searches work and how to choose the right keywords can give you the tools to better optimize your website and rank higher in local search results.
A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. Secondary keyword: Related words or phrases that support the primary keyword.
SEO for Accountants: Setting Up Your Website for Success Generating over $130 billion a year in the United States alone, the accounting industry is in a fantastic place in the modern business world. What Is SEO for Accountants? In a way, SEO is like the generally accepted accounting principles. Do Accountants Need SEO?
Does Embedding YouTube Videos Help SEO? Of course, the real question is whether embedding YouTube videos helps with SEO. Of course, the real question is whether embedding YouTube videos helps with SEO. Can You Embed YouTube Videos in SEO Content? Not so much for blog articles on your website, though.
of advertised websites already rank in the top 10 organically for the same keyword. Here are some of the key statistics: 37.9% This indicates that a significant portion of businesses are paying for ads when they already have visibility for … Read more ›
We also share some creative ways to use reverse image searches (including how to use it to get more website traffic). You can also click “ Add to your search ” to add more keywords along with the image and find more relevant results. It gives you the option to add more keywords to your image search and visit any of the result pages.
Location pages improve search rankings, boost visibility among local audiences, and drive more website traffic from specific regions. To achieve this, ensure the Name, Address, and Phone (NAP) details are clear and consistent this is a key factor for local SEO success. The simple answer: Yes!
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content