Neil Patel

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? Just call me Captain Obvious. The good news?

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Quick Sprout

JULY 22, 2022

Our top recommendation for most people is Sendinblue because it offers the most value of an email marketing service. Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign. Visit SendinBlue.

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Marketing Landing Page Lead Generation Sales 144

Quick Sprout

AUGUST 24, 2022

Marketing automation makes it easier to generate leads, build customer relationships, and drive conversions at scale. By leveraging marketing automation software, you can personalize the customer experience by providing accurate information and targeted promotions to customers with different needs. Visit Constant Contact.

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Marketing Landing Page Lead Generation Sales 126

Smart Blogger

FEBRUARY 27, 2023

The landing page… You’ve likely heard of it, and I’ll bet you my last dollar you’ve interacted with one. Yet, why are they vital to your digital marketing campaign? And how do you even create a landing page? What is a Landing Page? Why is a Landing Page Important? Are you ready?

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Landing Page Digital Marketing Sales Social Media 84

Neil Patel

OCTOBER 16, 2020

Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. The top 6 options for marketing automation software. Your marketing channels. Type of business.

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Neil Patel

SEPTEMBER 10, 2021

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

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Marketing Lead Generation Retail Utilities 139

Neil Patel

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. The key is finding the right email marketing service.

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Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

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Recruitment Marketing Social Media Lead Generation 141

Quick Sprout

JULY 25, 2022

After extensive research and testing, I’ve narrowed down the top autoresponders on the market today. Starts at $15 Unlimited daily messages Lead generation tools 30 day free trial. In addition to traditional email marketing tools, GetResponse offers exceptional automation features, including autoresponders.

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Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Not all call to action messages are created equal.

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Copyhackers

SEPTEMBER 15, 2022

High converting landing pages are characterized by their ability to get the reader to take a desired action. Unlike general website pages, visitors usually ‘land’ on a landing page (hence the name) after clicking a paid ad, social media post, link in an email, or some other external source.

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Neil Patel

JULY 28, 2021

Is outbound marketing right for your business? What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand. Inbound marketing , on the other hand, is when your customer initiates a conversation with you.

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Neil Patel

FEBRUARY 10, 2021

Even at this step of the funnel, there is a breakdown in where potential leads might be : The leads may be totally unaware of your business or product, or they may have heard of you, but they’ve never been to your website. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to).

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Landing Page Lead Generation Social Media Sales 133

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

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Marketing Landing Page Social Media Lead Generation 116

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

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Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When the goal is lead generation, you need to incorporate that objective into your strategy.

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Content Marketing Marketing Lead Generation Content 111

Moz

FEBRUARY 10, 2021

Posted by IzabelleHundrev If there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Some are even downright unqualified. More on this later.

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Lead Generation SEO Search Engine Optimization Brand Awareness 72

Neil Patel

APRIL 7, 2021

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. It is also available in audio format. Hacking Growth.

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Marketing Persuasion Digital Marketing Agency 128

Creative Little World

FEBRUARY 21, 2023

In the busy world of online marketing, landing pages are an effective element for driving conversions and achieving a specific action and goal. But what exactly is a landing page? In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits.

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Landing Page Persuasion Lead Generation Sales 52

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

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Contently

DECEMBER 16, 2022

How-to advice is one of the most dominant strategies used in marketing. While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content. We’ve extensively researched marketing’s “advice problem” and have discovered the sweet spot.

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Contently

DECEMBER 27, 2022

Whether you’re creating a video, interactive landing page, or eBook, take this opportunity to showcase what you’ve learned throughout your campaigns. Content Marketing Institute (CMI) predicts that companies will spend less on paid content and focus more on organic ways to gain audience share in the new year.

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Content Marketing Marketing Content Utilities 123

Neil Patel

SEPTEMBER 22, 2021

Some marketers fire up Facebook or Google Ads and run a retargeting campaign based on website visits in the past 90 days. Jasper’s Market effectively touched on the second point in a strong way. I visited their webinar-training landing page and was immediately retargeted after not converting. Retarget Specific URL Visits.

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Neil Patel

DECEMBER 4, 2020

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. PPC Real Estate Marketing Trends. Today, we see many realtors using trends such as virtual staging, drone photography, inbound marketing, and automation of lead verification.

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Creative Little World

APRIL 19, 2023

In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits. I’ll also cover the critical elements of an effective landing page and tips and best practices for creating one. Let’s start by getting a better understanding of how landing pages work.

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Landing Page Persuasion Lead Generation Sales 52

Moz

DECEMBER 13, 2020

How link building is similar to lead generation. In any business marketing strategy, we’re really interested in one thing: sales. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale. In link building we need links, just like in marketing we want sales.

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Lead Generation Content Creation Social Media Editorial 60

Neil Patel

JANUARY 12, 2022

If you want to succeed in online marketing, your website needs to be effective. Essentially, if you want to know whether your online marketing efforts are paying off, you need to track your website performance metrics. Convert, convert, convert is a common mantra in the marketing world. Landing Pages. Exit Pages.

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ContentWriters

JANUARY 9, 2025

Healthcare organizations are constantly seeking ways to showcase expertise while generating qualified leads. Enter the healthcare white paper, a powerful but underutilized tool in medical marketing. Get it right, and you’ll have a lead-generating asset that positions your organization as a thought leader.

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Healthcare Medical Writing Lead Generation 59

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. How do you get those paid ad leads to actually convert? This, of course, is the challenge of paid marketing. Direct Leads to a Landing Page.

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Ads Landing Page Social Media Copy 142

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. So, if you want to market yourself as a SaaS content writer, once you pick an industry or SaaS company to pitch to, state the writing niche or service you provide.

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Content Writer Writer Content Writing 239

Content Hacker

AUGUST 18, 2023

So, you’ve heard about a s ales funnel marketing strategy , right? Usually, this is all about segmenting your marketing (and your content) so you address each sales funnel stage (awareness, intent, desire, consideration). So, how can you develop a sales funnel marketing strategy that boosts your revenue?

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Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy. Well, no worries.

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Digital Marketing Marketing Retail Landing Page 109

Smart Blogger

APRIL 19, 2023

The best email marketing software is essential for every industry that intends to cultivate loyal customers. So who has the best email marketing service? MailChimp MailChimp is one of the most well-known marketing platforms available — and for a good reason, they’re super user-friendly. So, why not give them a go?

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Landing Page Marketing Utilities Social Media 95

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Let me introduce you to how it works and how it could transform your marketing strategy. AI copywriting is essentially computer-generated writing created using natural language processing tools. The takeaway?

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Credible Content

JUNE 23, 2023

Here are a few media and marketing examples where direct response copywriting is used: Email marketing Such email marketing campaigns encourage your recipients to take a specific action such as clicking a link, making a purchase or subscribing to regular updates. It makes a compelling offer. We have limited seats.

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Content Marketing Institute

OCTOBER 17, 2018

? ? Many marketers think once a reasonable conversion rate is achieved, status quo is acceptable. It could be a landing page, a headline, a call to action, an image, social proof, or something else. Review your sales analytics to identify which content is more likely to lead to a sale. Test only one element at a time.

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Landing Page Editorial Lead Generation Social Media 111

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Despite these reservations, there are solutions to creating content that raises your google rankings and encourages insurance lead generation.

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