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Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landingpage to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Can I help you improve the landingpage for [X]?
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landingpage to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Can I help you improve the landingpage for [X]?
Build a Strong Content Distribution Strategy. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landingpage to link to the study. Directing readers to the new content asset in a regular email newsletter. Optimizing content that performs well.
Metrics to consider include: For engagement: Web: Landingpage bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landingpage, or a submission form (e.g.,
So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Much of the content is also technical, so many freelance and SaaS content writers are tech or eCommerce writers since these SaaS products integrate with them.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. LandingPage Essentials. ” Add client testimonials to your ebook landingpage.
It can be an important tool to improve conversion rates on landingpages, blogs, and other types of content. Conversion Rate Experts ran a case study for Crazy Egg that compared a short vs. longlandingpage. They ran an A/B split test to gauge which page had a higher conversion rate.
Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product PagesLandingPages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. In general, copy moves people down the sales funnel.
It depends on how much value a content type brings to your client. . Similarly, research reports, long-form blogs, and landingpages help clients bring more revenue or visibility to their company—making them highly lucrative. Choose what you value and look for it in your high-paying clients.
That said, the simplicity of these ads can feel limiting to marketers used to creating long-formcontent. If you’re struggling to wrap your head around what compelling audio content sounds like, there are a few stages to focus on: Capture, Excite, and Guide. Pick Your Target Audience Carefully.
AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent. That will tighten up your blogs, product descriptions , and landingpages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2:
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. This turns your white paper into lead-generating content.
Remember that graphs and charts are content too. The editing process is more important than ever in long-formcontent like this. After you optimize your content for YouTube and rake in some views, I recommend natively hosting your best video content on your landingpages as well.
So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blog posts was 106 words. Content marketing is not just about social and shares it is also about search. Quality longformcontent sits right in that mix.
With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. Why are these tools vital to your content marketing strategy? This makes it an ideal choice for businesses with diverse content needs.
By developing yourself as a thought leader, the prospect will spend more time reading your company’s content when they have a question and hopefully convert or refer their friends to you when they need it. Leverage Data Analytics Tools to Drive Your Decisions.
It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Become an expert storyteller , too. Whether you’re writing a blog post or an ad, stories sell. Learn how to interview people and write a compelling narrative.
In this role, you may be in charge of content like: Product descriptions or product pages/landingpages. Product blog content (such as product updates, launches, or company news). The best AI tool out there for creating long-formcontent? Content at Scale.
With pricing plans starting at $39/month, you can generate unlimited content. Jasper specializes in long-formcontent and supports over 30 languages. Pros : High-quality, long-formcontent creation Supports many languages Cons : Can be on the pricier side for small businesses 2. can do it all.
From the language on your landingpage to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. So what types of B2B content should you create? Landingpages. Advertisements. What makes a good B2B writer?
Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-formcontent writing has a conversational and accessible writing style.
Each landingpage will target a longtail keyword that consists of a head term and a modifier. Consider the relationships between different content pieces and how you want to interlink them. Build Your Content Template The content template is one of the most important parts of your programmatic SEO strategy.
Do they prefer short videos on TikTok or long-formcontent on YouTube? Create an affiliate page on your site : Create a landingpage with all the information potential affiliates need, including how to become an affiliate, commissions, and any rules or restrictions. Are they Facebook users?
All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. Generating long-formcontent is also straightforward. Once you’ve written a sentence or a paragraph, Jasper has enough information to produce high-quality content.
Convert Leads into Customers with Sales Centric Content. Sales Centric Content works a little bit differently. This type of content is designed to drive conversions and help your sales team answer customer questions. At Intergrowth™, we build content marketing strategies every day.
Lots of copywriters also write long-formcontent like blog posts and articles too. A copywriter is someone who writes marketing materials for companies. This might be the text on a website, newsletters, brochures, social media captions…any words that represent and market the business.
You Build Credibility and Authority with Your Audience Yes, long-form blog posts, such as our Authority blogs, help build your authority (an important part of E-E-A-T), but ebooks can do it even faster and better. Instead, you have a download-ready ebook you can put on your website, link in social media, create a landingpage for, etc.
In this context, the content featured on your website, blog posts, and landingpages becomes an integral part of your overall marketing strategy. The Importance of Content Optimization Creating engaging content alone isn’t enough; ensuring its visibility to potential customers through search engines is equally important.
It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-formcontent like blog posts or articles designed to inform or entertain the reader.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. Or, you might measure the number of conversions generated by that landingpage.
It’s been proven through research that long-formcontent generates more natural backlinks than short-formcontent, so aim to produce longer articles that explore topics in-depth. You’ll be able to confirm this with longer dwell times, comments, more newsletter sign-ups, and more conversions.
I’ll link to it in today’s show notes as well because Tim does go on to talk a little bit more about longformcontent which, the two elements for him, evergreen and longformcontent. Today, I just want to really focus in on evergreen content. That’s certainly a powerful approach.
I’ll link to it in today’s show notes as well because Tim does go on to talk a little bit more about longformcontent which, the two elements for him, evergreen and longformcontent. Today, I just want to really focus in on evergreen content. That’s certainly a powerful approach.
I do talk about the pros and cons of series versus a longformcontent in episode 149. The other thing you might wanna do just to help resurface some of that old, good quality content in your archives is to link to those posts in your sidebar. You may even just stop this podcast right now and get into Google Analytics.
I do talk about the pros and cons of series versus a longformcontent in episode 149. The other thing you might wanna do just to help resurface some of that old, good quality content in your archives is to link to those posts in your sidebar. You may even just stop this podcast right now and get into Google Analytics.
I do talk about the pros and cons of series versus a longformcontent in episode 149. The other thing you might wanna do just to help resurface some of that old, good quality content in your archives is to link to those posts in your sidebar. You may even just stop this podcast right now and get into Google Analytics.
link] landingpage for all their blog content What Makes the Shopify Blog Great? The first thing that stands out is its variety of content. link] writes about controversial topics and utilizes short, unique content rather than longformcontent. What Makes Chris Brogan’s Blog Great?
That means at this point, it’s time to start brainstorming different events, content, and other assets you’ll need to plan, create, and publish during your product launch. For example, one product mockup or paragraph of copy can easily be adapted and used across multiple emails, landingpages, and social media posts.
Buffer’s AI Assistant Buffer’s AI Assistant is an AI-powered tool designed to streamline the process of creating engaging social media content. It generates post ideas, repurposes existing content, and summarizes long-formcontent into concise, engaging posts.
It depends on how much value a content type brings to your client. Similarly, research reports, long-form blogs, and landingpages help clients bring more revenue or visibility to their company—making them highly lucrative. Choose what you value and look for it in your high-paying clients.
The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. Buffer's Start Page lets you create polished link-in-bio landingpages in minutes. Customizable signup forms and landingpages help you grow your list. The Create space is one of my favorite features.
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