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Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landingpage to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Can I help you improve the landingpage for [X]?
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landingpage to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Can I help you improve the landingpage for [X]?
Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches.
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.
Build a Strong Content Distribution Strategy. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landingpage to link to the study. The sales team to use in upcoming sales efforts such as pitch meetings.
The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Social media: Likes, shares, and comments.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. LandingPage Essentials. ” Add client testimonials to your ebook landingpage.
In general, copy moves people down the sales funnel. Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product PagesLandingPages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response.
Increased exposure means increased sales and can lead to higher quality engagement. That said, the simplicity of these ads can feel limiting to marketers used to creating long-formcontent. For example, are you moving this potential customer into the sales funnel or simply further down the marketing pipeline ?
It can be an important tool to improve conversion rates on landingpages, blogs, and other types of content. For a good example, let’s look at this salespage for Adobe Photoshop : It starts out with a solid headline – Everyone can. They ran an A/B split test to gauge which page had a higher conversion rate.
It depends on how much value a content type brings to your client. . For instance, you can demand a premium for case studies because clients use them directly to close more sales. Similarly, research reports, long-form blogs, and landingpages help clients bring more revenue or visibility to their company—making them highly lucrative.
Content was created and shared but nothing of substance showed up. Few leads and little or no sales. So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blog posts was 106 words. The reality?
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. This turns your white paper into lead-generating content.
Your copy is always written to accomplish (that’s what makes it copy, not a different form of writing). Benefits make sales , and features make failures. It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts.
AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent. That will tighten up your blogs, product descriptions , and landingpages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2:
You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions.
Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. The marketing budget or the money clients have available to pay for content or copy, will determine rates.
That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. White papers are among the best types of cornerstone content. Remember that graphs and charts are content too.
If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. Types of E-commerce Marketing.
This comprehensive article explores the landscape of generative AI solutions available for businesses in areas like marketing, sales, customer service, coding, HR, legal, and finance. These advancements aim to boost operational efficiency, augment customer experiences, amplify product exploration, and promote sales growth.
Content marketing is about creating and sharing content that your customers and audience find useful. That faith encourages them to embark on (or continue) the customer journey through the sales funnel. Content marketing comes in all sorts of formats. Gated content (eBooks, whitepapers, email courses, and webinars).
From the language on your landingpage to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. Short-form B2B content often drives readers to explore those long-form pieces, moving them along the sales funnel.
Every piece of content you publish should have ONE goal like these: – get a sale – get a sign up – attract shares/links This changes the frame from which your writers approach the content. Each landingpage will target a longtail keyword that consists of a head term and a modifier.
It’s typically used in sales (i.e., Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. Short-formcontent should have a target word count of 300–600 words.
It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-formcontent like blog posts or articles designed to inform or entertain the reader.
All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. Generating long-formcontent is also straightforward. Once you’ve written a sentence or a paragraph, Jasper has enough information to produce high-quality content.
link] landingpage for all their blog content What Makes the Shopify Blog Great? The first thing that stands out is its variety of content. Ask your sales team for ideas on exciting customers. link] writes about controversial topics and utilizes short, unique content rather than longformcontent.
Successful marketing not only helps in acquiring new customers but also retains existing ones – leading to increased sales and profits. In this context, the content featured on your website, blog posts, and landingpages becomes an integral part of your overall marketing strategy.
I do talk about the pros and cons of series versus a longformcontent in episode 149. The other thing you might wanna do just to help resurface some of that old, good quality content in your archives is to link to those posts in your sidebar. You may even just stop this podcast right now and get into Google Analytics.
I do talk about the pros and cons of series versus a longformcontent in episode 149. The other thing you might wanna do just to help resurface some of that old, good quality content in your archives is to link to those posts in your sidebar. You may even just stop this podcast right now and get into Google Analytics.
I do talk about the pros and cons of series versus a longformcontent in episode 149. The other thing you might wanna do just to help resurface some of that old, good quality content in your archives is to link to those posts in your sidebar. You may even just stop this podcast right now and get into Google Analytics.
It depends on how much value a content type brings to your client. For instance, you can demand a premium for case studies because clients use them directly to close more sales. Similarly, research reports, long-form blogs, and landingpages help clients bring more revenue or visibility to their company—making them highly lucrative.
The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. Buffer's Start Page lets you create polished link-in-bio landingpages in minutes. Customizable signup forms and landingpages help you grow your list. The Create space is one of my favorite features.
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