Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Ready to take your content to the next level?

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

ContentWriters

APRIL 9, 2025

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-form content, like detailed guides or how-tos, performs better in searches.

Writing 64

Writing Marketing Medical Education 64

Copywriter Collective

FEBRUARY 20, 2025

Storytelling After years of just telling people what to do it has become apparent to me that education and soulless content as I knew it was not enough to change minds. It was time to add stories to the telling.Inspiration was required to be empowered through storytelling. Quality long form content sits right in that mix.

Content Marketing 89

Content Marketing Marketing Content Storytelling 89

ContentWriters

DECEMBER 13, 2023

Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. In general, copy moves people down the sales funnel.

Copywriting 111

Copywriting Copywriter Writer Writing 111

Neil Patel

MAY 27, 2021

That said, the simplicity of these ads can feel limiting to marketers used to creating long-form content. If you’re struggling to wrap your head around what compelling audio content sounds like, there are a few stages to focus on: Capture, Excite, and Guide. Pick Your Target Audience Carefully.

Ads 119

Ads Script Advertising Long Form Content 119

Article Writing

OCTOBER 29, 2022

Become an expert storyteller , too. It serves as a convincing lede in long-form content, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. switching the cadence of your text (making sure you don’t just write in short or long sentences. Write Content, Not Copy.

Copywriting 131

Copywriting Copywriter Copy Proofreader 131

Contently

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. By developing yourself as a thought leader, the prospect will spend more time reading your company’s content when they have a question and hopefully convert or refer their friends to you when they need it.

Editorial 92

Editorial Content Lead Generation Brand Awareness 92