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I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials. Susan Greene is a freelance copywriter in Orlando, Florida. I’m here for you! Websites and More. Absolutely.
Instead of this: What are the biggest challenges for manufacturing companies? Do this: What are the five biggest challenges for manufacturing companies in the US and Mexico? Instead of this: Write a landingpage promoting our summer sale. Do this: Write a landingpage promoting our summer sale.
Use your About Us page to forge a connection. Add landingpages to target specific niches. Medical Device and Pharmaceutical Manufacturers. Consider Adding LandingPages. Not every visitor has to enter your medical website through the home page/front door. Dentists & Orthodontists.
While business websites once functioned more like an online Yellow Pages listing, today you need to grab the reader’s attention to get noticed. The secret is creating quality content that is persuasive and succinct. Sales emails, ads, landingpages, fundraising letters and sales scripts all fall into the direct-response category.
It’s up to you whether you link from your SAB GMB listings to your website homepage or to local landingpages on your website. The former may provide a rankings boost due to homepages typically having the highest Page Authority. Should location landingpages be created for the locales an SAB serves?
From the language on your landingpage to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. Landingpages. Ultimately, it’s the ability to put a creative, persuasive spin on educational content. Advertisements.
As you can see, the possibilities are substantial, and this is all apart from businesses that are classic B2B models, like manufacturers, suppliers, and wholesalers who also have physical premises and meet face-to-face with their clients. Make each of these pages as unique and persuasive as possible.
A freelance writer is a professional who writes articles on different topics for sites, emails, landingpages, etc. But professional freelance bloggers who have WordPress, SEO, social media, and persuasive skills are much harder to find. Ideally, you should build a landingpage to collect emails prior to launching your product.
Since these pages already drive a big share of the stores revenue, I dont spread optimization efforts thin. And then I make whats already working even more persuasive. So, how do you identify your sites high-impact pages? Look at where a page fits in the marketing funnel. Start with the pages closest to the sale.
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