Nick Ursborne

MARCH 12, 2021

Direct marketers have known about the power of stories for a long time. Telling stories can be a digital marketing superpower. It doesn’t matter whether you’re writing sales copy or web content, stories can be your best friend. That’s a lot more powerful than the latest blah blah from a politician.

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Engagement Sales Copy Landing Page Copywriting 130

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Not all call to action messages are created equal.

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Landing Page Lead Generation Persuasion Telecommunication 145

Shorthand Content Marketing

OCTOBER 7, 2022

The word ‘copy’ was initially used in print media because the typeset words were reprinted (i.e., copied) and shared with a broad audience of readers. . In the earliest days of marketing, most copy writing was produced in a sales letter format. Copywriting is focused primarily on generating sales.

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Copywriting Copywriter Writing Content 97

Smart Blogger

AUGUST 12, 2024

A swipe file is a collection of writing examples — email subject lines, landing pages, sales pages, banner ads, breathtaking blog or social media posts, headlines, etc. Our final example comes from Henneke of Enchanting Marketing : Swipe-Worthy Email #3 Why is this a good email? Clear goal. Gmail Yep, Gmail.

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Writer Blogger Portfolio Copywriting 105

Buffer

MAY 23, 2024

And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Before-after-bridge is also an A+ copywriting formula for landing pages, case studies, and sales letters.

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Copywriting Copywriter Social Media Persuasion 125

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different. Case Studies.

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Copywriting Copywriter Electronics Writing 94

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). Save Marketing Budget If you’re on a tight budget, generative AI tools can save you A LOT of money. has prompts for various sorts of copy.

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Copywriting Copywriter Ad Copy Landing Page 95

Smart Blogger

MARCH 14, 2023

So, I’ll give you as broad of a definition as possible: A copywriter creates sales or marketing material that influences the prospect toward making a purchase. Here’s the important point to understand: Copywriters are involved with every part of sales and marketing. The bottom line?

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Copywriting Copywriter Freelance Copywriting Script 112

Smart Blogger

MAY 8, 2023

In short, copywriters make the sales and marketing process come alive — they are its voice. It’s tempting to think copywriting simply means throwing some buzz words on a page and calling it a day. B2B Copywriting B2B (business-to-business) copywriters help companies market products and services to other businesses.

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Copywriting Copywriter Brand Awareness Social Media 79

Smart Blogger

FEBRUARY 11, 2023

In this article, I’ll show you how to use the copywriter’s equivalent of the Force to consistently write copy that converts and I’ll also provide examples. Use these nine formulas anywhere you need to write effective copy: social media posts, sales copy , email marketing , blog posts , and more. Let’s dive in.

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Copywriting Copywriter Writing Sales Copy 88

Neil Patel

APRIL 20, 2021

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Influence marketing is here to stay, so you should embrace it.

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Sales Advertising Content Creation Education 137

Make a Living Writing

APRIL 15, 2024

Companies across various industries rely on skilled writers to create engaging content for their websites, blogs, social media, and marketing materials. As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy. Ready to grow your writing career even more?

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Freelance Proofreader Portfolio Persuasion 71

Moz

DECEMBER 21, 2020

I’ll also summarize the practical tactics I’ve learned from listening to grocers and their marketers, highlighting how they’re adapting and succeeding in unprecedented times. It’s my hope that both in-house and agency grocery marketers will discover important takeaways in my analysis to ensure a successful 2021 for each vital store.

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SEO Food Landing Page Brand 81

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. The other way is to keep checking their “career” page: The Content Marketing Institute maintains a detailed database of agencies. And if you need training , we have that too.

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Freelance Writing Portfolio Proofreader 126

Smart Blogger

JANUARY 19, 2023

Unlike magazine, TV, and billboard ads — whose purpose is to create brand awareness — direct response copywriting is persuasive copy that gets readers to take immediate action , like: Subscribe to an airfare discount newsletter. It’s the landing page you get to after clicking through an email, or tapping learn more on a social media ad.

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Copywriting Copywriter Copy Persuasion 80

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. This scenario illustrates the essential role copywriting plays in marketing. But what exactly is copywriting? Its primary objective? To inspire action. Intriguing?

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Copywriting Copywriter Copy Persuasion 65

Income Diary

AUGUST 22, 2022

To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the sales copy is written. And “Nothing happens online until the sales copy is written.”. Whether it’s emails, videos, sales letters, landing pages, blog posts, articles, etc.

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Copywriting Copywriter Persuasion Sales Copy 52

Creative Little World

APRIL 11, 2023

The words you use in your marketing messaging could be the difference between attracting new customers or putting them off. Writing successful copy is the key to any marketing campaign, and with so much out there, how do you make your message stand out in the crowd? Keep It Simple When it comes to sales copy, less is more.

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Copy Copywriting Copywriter Writing 52

ProBlogger

JULY 20, 2011

Tip : don’t link to your homepage in the ad campaigns, rather link to a specific landing page and tweak it based on the results. Offer three products on the site and build your content, marketing and networking around these offerings. Offsite sales channels : There is an exception to what I said above.

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Blog Blogging Landing Page Sales 43

ProBlogger

SEPTEMBER 26, 2016

Affiliate marketing, again there’s ways that you can optimize your affiliate marketing. Changing and testing out landing pages or sales pages. We recently ran a test to different versions of the same sales page for one of our products. Affiliate marketing worked really well.

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Blog Blogging Advertising Ads 35

ProBlogger

SEPTEMBER 26, 2016

Affiliate marketing, again there’s ways that you can optimize your affiliate marketing. Changing and testing out landing pages or sales pages. We recently ran a test to different versions of the same sales page for one of our products. Affiliate marketing worked really well.

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Blog Blogging Advertising Ads 22

Income Diary

AUGUST 29, 2023

– Or a marketing agency. Let Chat GPT be Your Marketing Machine. With Chat GPT you have a marketing machine. I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write sales copy. Make your copy more relatable to your target audience. – Or a content creator.

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Content Creator Engineering Blogger Copywriting 115

Backlinko

JULY 12, 2024

Let’s get one thing clear, though: Trends and marketing hype are not the same thing. Describe an SEO Marketing Campaign You Worked On. For a senior role, the recruiter will want to know if you’ve created and implemented an SEO marketing campaign. I focus on SEO-driven pages that don’t pull in many branded searches.

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SEO Keywords Agency Landing Page 109

Backlinko

OCTOBER 11, 2024

From digital marketing to finance and legal services. ChatGPT Provides Better Blog Post Repurposing Ideas Repurposing your blog posts on other platforms can increase your marketing campaign’s efficiency. And at a rate so fast that it’s nearly impossible to keep up. ChatGPT’s outline provided more detail.

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Freelance Writing Jobs

FEBRUARY 10, 2025

But you also have to take the competition and market changes into account. However, you cant be successful without understanding the market shifts. In the last year or so, due to generative AI tools , the content writing market has changed quite a lot. “ Freelancers must stay ahead of market trends to remain competitive.

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Freelance Finance Landing Page Projects 60