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How To Use ChatGPT To Critique Your SalesCopy and Get More Clients By Clive Cable I recently wrote some landingpagecopy to launch a new ad agency. If you’re sending traffic to a salespage and you’re not getting the conversions you expected it’s because you have a blind spot to salescopy.
One of the main reasons why most landingpages and salespages are not converting leads into customers is a weak call to action with no sense of urgency. In the same vein, when people are delighted with the copy on your landingpage or PPC ads , they’ll click, because they perceive a benefit.
Persuasive writing is at the core of all good marketing copy. Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all salescopy. Each page that ranks in the search engines becomes a landingpage for new visitors to discover and build trust with their brand.
A swipe file is a collection of writing examples — email subject lines, landingpages, salespages, banner ads, breathtaking blog or social media posts, headlines, etc. You can create a separate Gmail account (it’s free) and use it to save interesting newsletters, salescopy, email marketing emails, etc.
And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landingpages, sales, pages to product descriptions and content marketing. Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media.
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). Best for creating product descriptions and landingpagecopy Copy.ai has prompts for various sorts of copy.
Copywriting Copywriting involves crafting persuasive and compelling content with the aim of driving sales and conversions. Remote copywriters create advertisements, email campaigns, landingpages, and salescopy for businesses.
In other words, a letter you receive in the mail, an advertisement you watch on TV, a voicemail message you receive from a salesperson, a marketing email to subscribers, a landingpage with a CTA for a product, a video on YouTube about a product, a press release, push notification , and a webinar are all examples of copywriting.
Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!
To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the salescopy is written. And “Nothing happens online until the salescopy is written.”. Whether it’s emails, videos, sales letters, landingpages, blog posts, articles, etc.
Unlike magazine, TV, and billboard ads — whose purpose is to create brand awareness — direct response copywriting is persuasivecopy that gets readers to take immediate action , like: Subscribe to an airfare discount newsletter. Make no mistake, writing direct response salescopy isn’t easy. Purchase an online course.
In the book Influence: The Psychology of Persuasion , author Robert B. Email marketing is the most effective lead generation tactic , followed by websites/landingpages and then content marketing. For example, Dan Kennedy wrote salescopy that generated over $10 million in sales over the years.
I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write salescopy. Four months ago I found an even easier way to use The Empathy Map to get salescopy to practically write itself. Plus the deepest darkest pain point research prompts so your copy writes itself!
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