Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Text: Is text readable and appropriately sized for mobile screens? Create guides, blog posts, or FAQs that thoroughly address users’ questions to satisfy informational intent. Are buttons and links large enough to tap accurately?

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Website SEO Search Engine Optimization Architecture 115

Freelance Union

DECEMBER 26, 2024

This article is posted with permission from our partner MacPaw. 0:00 / 0:32 1× Screenshot renaming Freelance tasks such as content writing often require screenshots to provide visuals for a blog or landing page.   Text and math combinations to make calculations Sometimes, calculations are important as a daily task.

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Freelance Script Text Landing Page 104

Freelance Union

JANUARY 17, 2025

This article is posted with permission from our partner MacPaw. 3 strategies and apps to develop a unique writing style Now, we can break down the tips into three specific strategies, which include generating creative ideas and creative writing styles, making complex texts accessible, and ensuring the text is logical and flows well. 

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Writing Style Freelance Persuasion Writing 113

Backlinko

JULY 10, 2024

Distributed Internal Links Internal links distribute authority across different pages on your website. When keyword cannibalization happens, internal links are spread across multiple pages. Instead of linking to one page for relevant anchor text across your site, you have to selectively link different pages in every location.

Keywords 106

Keywords IT SEO Engineering 106

The Hoth

OCTOBER 3, 2023

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.

Text 98

Text SEO Keywords Engineering 98

Grammarly

DECEMBER 6, 2024

This includes reviews, social media posts, blog posts, and testimonials. Adapting to generative AI marketing communication Generative AI (also known as gen AI) is a branch of AI that creates new content, such as images, text, music, or other media, based on patterns and data learned from existing examples.

Communication 105

Communication Marketing Storytelling Social Media 105

Nick Ursborne

NOVEMBER 30, 2023

Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a sales page or landing page. But here are some questions I’ll ask myself as a way to audit the text for Emotional Intelligence: 1. The post A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Copy 219

Copy Ads Copywriter Copywriting 219

Backlinko

JULY 26, 2024

Add a link or some text, and the tool will take that to represent your ideal brand voice. Versatile Content Creation While Quillbot is limited only to textual content, Writesonic lets you create content in different formats create content in different formats: text, audio, and visual. Like the kind of people it’ll resonate with.

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Content Creation Copy Text Creativity 94

Neil Patel

MARCH 1, 2021

This post covers the latter. For your blog, your long-form copy, and most of the text on your website, always go with black (dark) text on a white (light) background. For your calls to action and other smaller, more impactful text elements, however, test each of the basic eight colors (or whatever colors fit with your design).

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Website Landing Page Copywriter Copywriting 145

Backlinko

NOVEMBER 18, 2024

A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. Competing URLs: Links to top-ranking posts for the primary keyword. Includes the strategist’s notes on what helps these posts rank well. Use them as references.

Content 92

Content Keywords Collaboration Writer 92

Backlinko

JANUARY 6, 2025

Both Mid Day Squares and TBH Skincare started with iPhones and posted daily while staying true to their story. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Every campaign got its own custom landing page and clear conversion path. Start small but consistent.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Smart Blogger

MAY 24, 2023

When choosing between the top landing page builders, how do you know what’s hot and what’s not? Well… We’ve gathered 9+ top landing page builders, studied each, and found what makes them tick. You can even add photos from Unsplash directly to your landing pages. You can cancel at any time.

Landing Page 57

Landing Page Agency Social Media Script 57

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. Not to mention, your ability to captivate with a smaller image and little to no text area becomes a little diluted. My video landing page converts 56% of the people who visit. So good try, but wrong placement. What scares them?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. His button text uses two words, “Download Now,” and also uses simple button design to appeal to people’s emotions and persuade them to opt in to a bigger email campaign.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

FEBRUARY 10, 2021

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

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Landing Page Lead Generation Social Media Sales 133

Credible Content

SEPTEMBER 17, 2022

The main sections of a website such as the homepage, the services page/pages, company profile, and product descriptions. Landing pages. Blog posts. Social media posts (non-commercial). The When you are writing for the main web pages you need to convince people. Email marketing campaigns. SEO content.

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Content Writer Copywriter Copywriting Writer 130

Neil Patel

DECEMBER 14, 2020

Create an Enticing Advanced Amazon Landing Page That Converts. Anyone can build a landing page on Amazon, but how can you be sure it will convert? If your landing page is bland (no call-to-action, little-to-no text), you won’t capture people’s attention.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

JANUARY 26, 2021

There are currently two ways to place videos on your landing pages or website—link or embed videos. Visitors can watch the YouTube video within the blog post without leaving the page. A linked video is a short URL you can paste on your landing page, website, or send directly via email or text.

Landing Page 117

Landing Page IT Storytelling Text 117

Neil Patel

MAY 5, 2021

Text ads are the type you usually see on the primary Google search page. They can be very effective but depend heavily on good keyword research and A/B testing (a topic we will discuss later in this post). They offer display and text ads in association with highly targeted keywords. Create a Landing Page.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Creative Little World

APRIL 19, 2023

In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits. I’ll also cover the critical elements of an effective landing page and tips and best practices for creating one. Let’s start by getting a better understanding of how landing pages work.

Landing Page 52

Landing Page Persuasion Lead Generation Sales 52

Neil Patel

SEPTEMBER 16, 2021

When users see a descriptive long-tail keyword relevant to what they’re looking for, they’re motivated to click on your URL as they’re confident your post will contain the information they’re looking for. All that’s left is to select the keywords that are relevant to your post, and include them in your new content.

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Landing Page Persuasion Keywords Social Media 145

Neil Patel

JANUARY 25, 2021

For good reviews, thank the reviewer and include an element of their text in your response. They also included a bit of promotional text to encourage the customer to sign up for a yearly package. Create a Quality Landing Page. Landing pages are the pages users come to through search. Conclusion.

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Landing Page Architecture Keywords Text 132

Neil Patel

DECEMBER 21, 2020

It transforms the data you have into natural-sounding text. Natural language generation allows the updating of existing text and automation. Logistics and travel: Keep passengers updated, write itineraries, and translate texts into various languages. NLU analyzes text to understand intent and meaning.

Digital Marketing 144

Digital Marketing Marketing Telecommunication Landing Page 144

Neil Patel

SEPTEMBER 11, 2020

The difference is it will appear at the top of search page results and on competitors’ profiles: With custom ads, you can add text snippets, choose a photo, and select the customer review you’d like to feature: You can also add value propositions to the bottom of your advertisements, such as sale and deal details or average response time.

Ads 145

Ads Landing Page Advertising Sales 145

Quick Sprout

JULY 22, 2022

They provide a host of lead nurturing tools to help you grow your contact list: Landing pages. Create actionable and engaging web pages to collect leads for you. And, unlike other email marketing services, Sendinblue can support chat and SMS if you want to drive leads on your site or by text. Sign up forms. Facebook ads.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Neil Patel

AUGUST 6, 2021

This post will dive into the strategies you can use to boost your customer retention rates. My partner for this post, BigCommerce B2B Edition , makes it easy for you to offer different price lists and products to your different customer segments. Determine the ad format you’ll use (video, text, etc.) Craft personalized ad copy.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

OCTOBER 12, 2020

Some of the world’s biggest brands are already using it as part of their content marketing strategy : The Washington Post uses Heliograf (an in-house reporting AI) to write social media posts and basic news stories. AI can also optimize your existing blog posts and improve your rankings in search.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

JULY 22, 2021

People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top. Once you’ve read that, look at the “ Reddiquette ” page so you can see Reddit’s main rules. That applies to the audio, visuals, and text.

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Landing Page Banking Advertising Promotion 145

BKA Content

DECEMBER 12, 2024

You can send the traffic from both pages to the new one for a page with stronger ranking metrics. However, dont just send traffic to any page on your site, such as your home page or a generic landing page. Either fix the text in the link or the page URL itself.

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Search Engine Optimization Content Management System Agency Landing Page 59

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. You’re only allowed one link from the bio on your profile page.

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Landing Page Editorial Team Social Media Editorial 111

Neil Patel

SEPTEMBER 20, 2021

It’s really easy to get started through simple methods like using alt text, creating content, and detailed keyword research. Create Landing Pages. Every website needs somewhere for the user to land. The verbiage, colors, and selling points should be the same on your landing page as they are on social media.

Website 141

Website Landing Page Keywords Architecture 141

Neil Patel

MARCH 23, 2021

The keywords, rather than image or text ad data, you target are arguably the most important factor when running a Search campaign. Of course, this is all assuming that your landing page is adequately optimized – something we’ll touch on later. Make Sure Your Landing Page (or Website) Meets Google Guidelines.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

FEBRUARY 25, 2021

Each carousel card has a URL that users can click to view a specific product page or landing page. An apparel store can post a carousel ad with separate “cards” or images featuring their shoe, shirt, or pants. Unlike the typical ad, Facebook Carousel ads let you add different CTAs to different landing pages.

Ads 116

Ads Landing Page Brand Awareness Social Media 116

Neil Patel

AUGUST 6, 2021

Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landing page , and even your homepage. Each target customer should have a dedicated landing page where you speak exclusively about relevant product features.

Website 142

Website Landing Page Manufacturing Sales Copy 142

Neil Patel

FEBRUARY 26, 2021

Creating a video ad campaign, which is different from a text ad, might help you stand out and grab your market’s attention. Perfect Your Landing Page. Your landing page is essential because this is what your user sees as soon as they click on your ad. These are crucial elements of a successful landing page.

Advertising 138

Advertising Landing Page Keywords Ads 138

Neil Patel

FEBRUARY 8, 2021

An example of this would be someone completing a form on your landing page and entering their phone number for you to call them. Whether it’s your landing page, PPC, or social media, you’ll want to track the success of your efforts. PPC/Landing Page Performance. You’re making an outbound call in this case.

Landing Page 120

Landing Page Social Media Keywords Sales 120

Kristi Hines

AUGUST 2, 2023

Enter any URL and have the text content rewritten for your clients. Generate and publish SEO-optimized blog pages swiftly with QuickBlog, and craft marketing-driven landing pages with QuickPage. With Video Captions, offer a service converting YouTube videos into transcribed text and summarizing its content.

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Utilities Transportation Medical Content Creation 246