This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A high-converting landingpage is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-date statistics about landingpage conversion rates, usage of landingpage builders, and more. Short, text-based descriptions of the landingpage offer 30.7%
So you’ve decided to create a landingpage to promote your new product or service. But how do you know if your landingpage will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landingpage and want to know more information.
How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.
Landingpages Most of the landingpages are good examples of direct response copywriting. A landingpage call-to-action may look like this: Book your seat today for our seminar. Here is how their call-to-action may sound like: Call now and get this set of knives free with your vegetable chopping set.
[table of contents] Creating a webinar should be foremost on every marketer’s mind, especially when, on average, 73% of B2B webinar attendees become qualified leads. A webinar is a relatively easy and inexpensive approach to reaching out to your target demographic, which may help you gain new leads and expand your brand’s reach.
The landingpage… You’ve likely heard of it, and I’ll bet you my last dollar you’ve interacted with one. And how do you even create a landingpage? Ranging from the best landingpage types to consider through to the key ingredients to create a powerful page. What is a LandingPage?
Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landingpages. Once you’re able to answer that question and tie it to a high-converting landingpage, you’ll consistently generate leads.
Third, you need to promote your blog post. I've mentioned, offhandedly, that when you finish a blog post, you should "run it through your promotion engine," but what is that? What is your promotion engine? I've come up with 50 different things you can do to promote a blog post. Join Mutual Promotion Communities.
They provide a host of lead nurturing tools to help you grow your contact list: Landingpages. Create actionable and engaging web pages to collect leads for you. Up to 1MM emails Marketing automation Facebook ads Retargeted ads Landingpages Telephone support. Sign up forms. Facebook ads. Premium — $65 per month.
A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. Narrowing down the most effective elements of a promotion and then combining them, can create a far more effective marketing plan. Create two versions of the same ad, landingpage, etc.
Driving customers—not just visitors—to your landingpage is the best way to make sales. Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. My main lead magnet is a webinar. My video landingpage converts 56% of the people who visit. And there’s only a single video!
Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landingpage to link to the study.
For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. For example, feature industry-leading influencers in your webinars.
Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. Metrics to consider include: For engagement: Web: Landingpage bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors.
Despite all the talk about storytelling , many B2B content marketers focus more on promoting the product or service rather than how it can change a potential customer’s life personally or professionally. This might entail including a call-to-action at the bottom of a blog post that drives readers to a product landingpage, for instance.
Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landingpages. Like content briefs, follow-up emails, and promotional copy for webinars. Performance Prediction Anyword’s performance prediction capabilities offer detailed data points for any content you input.
From micro to mega-influencers, there’s no shortage of people who are willing to promote you. Tip: Hire a professional designer to help you create visually appealing infographics that will engage your audience and promote sharing. A webinar allows you and/or your team to share your knowledge with your target audience.
Tips for a successful giveaway include: A compelling prize your audience actually wants Bonus entries for referrals (the KingSumo Giveaways plugin makes this easy) Guaranteed bonus incentives for all non-winners (something you can give for free) Promotion to relevant audiences. Fill a Need For Free. Conclusion.
Think webinars. Webinars play a very important part in content marketing and lead generation process. From a 60-minute webinar, you can make around 10 shorter videos to distribute around your networks. HANDPICKED RELATED CONTENT: The No-Fail Formula for Creating Killer Webinar Content. But the benefits don’t stop there.
Mailchimp offers a free forever version that’s limited to 2,000 contacts, but comes with features like a marketing CRM and landingpages that you won’t get with other freemium email autoresponders. You get a free website with five landingpages, a drag-and-drop visual email editor, and advanced segmentation features.
For example, say traffic to one of your webinarlandingpages is much higher than usual, dropping your conversion rate. It turns out the company you partnered with recently got some negative press, and that news outlet linked to your webinarpage.
Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Work together to promote it like crazy. You just need a landingpage to gather contact details. Live webinar series. But first …. What we did.
In other words, a letter you receive in the mail, an advertisement you watch on TV, a voicemail message you receive from a salesperson, a marketing email to subscribers, a landingpage with a CTA for a product, a video on YouTube about a product, a press release, push notification , and a webinar are all examples of copywriting.
The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landingpage. Check out this advertisement I ran for a webinar that I hosted: Notice how specific it is?
With your email service provider and lead magnet, you can create a series of automated emails like a welcome series, newsletter, or a promotional campaign. Dedicated LandingPage Creating a landingpage for your offers can help your conversion rates by as much as 43%. WebinarWebinars provide crazy results.
For example, ads promoting an eBook or landingpage copy for a webinar. Please write an email of fewer than 150 words that encourages the reader to attend a webinar. Derivative writing is even easier with the help of an effective prompt. By that, I mean writing outputs that derive from a larger asset.
The full webinar is available for ProBlogger.com members (you can sign up here ). Even better, when you promote your new blog post, you can tell Facebook to exclude the readers who have already read it – effectively saving you money. What else is on the webinar? Advertising Blog Promotion'
By leveraging marketing automation software, you can personalize the customer experience by providing accurate information and targeted promotions to customers with different needs. Design landingpages that convert. With that you’ll be able to set up landingpages and transaction emails. Visit GetResponse.
Because you often need to pay to boost or promote your posts, so again, it’s harder to reach an organic audience this way (at least cost-effectively). Include engaging, valuable CTAs on your landingpages. You could also convert old blogs into tips newsletters or convert webinars into video tutorials. Micro-Influencers.
Content can come in many forms, whether in the form of blogs, articles, case studies, e-books, webinars, videos, infographics, and many other deliverables that can be digested on your website and, by extension, promoted on social media and other digital channels.
Most remarketing campaigns don’t work well because you are driving people back to the same page that they didn’t convert in the first place. So instead of doing that, when you are remarketing users, send them to a page that has the opposite pitch. Hack #26: Webinars are the best way to sell ebooks and courses.
Elite affiliate (more than 200 signups/month): Receive a custom commission, detailed performance reports, check-ins with a dedicated affiliate manager, and co-branded landingpages. If you’re looking for other financial products to promote, check out our list of top financial affiliate programs. What’s in it for you?
Webinars . For instance, if you offer financial services that help clients save money, your promotional material could bring up how much money the average person wastes each month. Landingpages featuring free webinars or live demos of your product . Social media posts . Blog articles . Content marketing .
Sure, the car had a sticker in the back window promoting my mom’s daycare business at the time, but I didn’t mind. For example, a lot of the info marketers sell aggressively, but the tactics they use, such as selling through webinars are great. sales at $997 for every 100 webinar registrations. Want to know why?
Once your demo is live (and has been promoted properly), interested users will flock to it to try it out. For BOFU prospects, you’ll want to transition into live demos, case studies, product comparison sheets, and webinars. Webinars Last but not least, webinars are extremely effective for generating SaaS leads and conversions.
I can write about the need to A/B test your landingpages all I want. But if I write, “We A/B tested click pop-ups over landingpages for our gated content and saw a 44.3% My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign). Promote to specific influencers.
want to receive discounts or sales promotions ( OptinMonster , 2022) 4. Gartner , 2021) 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads. Gartner , 2021) 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads.
On-demand content like webinars, demos, video lessons, etc. planning, outreach, writing, link acquisition outreach, social media promotion), that it can be hard to identify the steps that really impact your ROI. Original research based on survey results (visualized through graphs). And many more formats and ideas. tools Click To Tweet.
And, while my competitors were busy posting on other social media platforms like LinkedIn, writing articles for SEO and content marketing , and doing webinars, none of them were showing off their expertise on Reddit as a marketing strategy. Within each Reddit post, Redditors can also upvote and downvote specific responses.
If you want to run Sponsored Content Ads, you’ll need a ‘Showcase page.’. That’s because, with a Sponsored Content advertising campaign, you’re essentially promoting an update that you’ve posted on your company page. Change your CTA and landingpages. By being prepared.
This presents a unique opportunity for you to bring people in and potentially operate the social network like a live webinar. There are tons of different ways to search, and they even promote clubs based on how much they’re trending. Like Twitch and Snapchat, the conversations you have on the platform are gone once the chat ends.
Website URL: Where you want to send traffic i.e., your landingpage. For example, if you’re promoting an event, select “Get Tickets.” It could be: visiting the landingpage on your website playing the video signing up for your webinar. Publish Your Ad. Cost Per Action. Conclusion.
Website LandingPages: Pages designed to convert visitors into leads or customers. Sales Pages: Pages dedicated to showcasing and selling products or services. Brochures and Flyers: Printed materials used for promotional purposes.
Catering to multiple online media platforms, Robert focuses in on the best copywriting techniques for websites, landingpages, e-mail marketing, and more. Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas — By Edward Werz Have you ever been stuck with wondering what to say?
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content