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Copywriting might be found on: Website pages Brochures Paid ads Landingpages Product pages. It’s actually a popup that displays after a reader has been on the page for a few minutes: Notice how it’s short, to the point. Even in a blog post, like this one, longer prose can work.
Unbounce , which has his landingpage. To create a high-performance website for a startup (or any business), “Build a beast with a billion landingpages.” Envision your website as if every single page were a landingpage. Even a product-description page can act as a landingpage.
Do you want conversational prose, technical writing, or sector-specific terminology? For example, ads promoting an eBook or landingpage copy for a webinar. Tell the AI who you’re talking to and what tone you want to take with them. Are they nature enthusiasts? Practicing physicians? Newly certified accountants?
There is a risk that overdoing outreach can be considered spammy , as not every prospect will be as receptive as the next, which is why it’s prudent to avoid writing generic, cliched prose, overloading inboxes, and making false promises.
A swipe file is a collection of writing examples — email subject lines, landingpages, sales pages, banner ads, breathtaking blog or social media posts, headlines, etc. sales page, landingpage, or homepage; Pieces of content using a copywriting formula like AIDA, FAB, or PAS; Excerpts demonstrating great storytelling skills.
Or their poetry-dripping prose. Similarly, research reports, long-form blogs, and landingpages help clients bring more revenue or visibility to their company—making them highly lucrative. How do some freelance writers demand $1/word while you’re stuck at $100/article (or less)? Maybe it’s their decades of experience.
Those pages allow me to learn about my client’s business and what makes them unique. I also enjoy writing landingpages because they’re tightly focused. You may also be able to specialize in a certain kind of writing, such as ads or landingpages. I frequently write landingpages for clients.
Listening to the other side of it, where the prose people are so retailer-focused, is wild to me. I think the change is—and I've been talking about direct sales in the prose side since 2016, at least, when I ran my first three prose campaigns. Like those were the ways you made money.
Armed with this information you can write emails, blog posts, landingpage copy, etc. No longer a novice struggling in obscurity, he emerged as a force to be reckoned with—a maestro of words reigning over the realm of persuasive prose. How to master any niche, market, or product in under 5 minutes.
Or their poetry-dripping prose. Similarly, research reports, long-form blogs, and landingpages help clients bring more revenue or visibility to their company—making them highly lucrative. How do some freelance writers demand $1/word while you’re stuck at $100/article (or less)? Maybe it’s their decades of experience.
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