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The Ultimate Guide to Copywriting

Neil Patel

Copywriting might be found on: Website pages Brochures Paid ads Landing pages Product pages. It’s actually a popup that displays after a reader has been on the page for a few minutes: Notice how it’s short, to the point. Even in a blog post, like this one, longer prose can work.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Unbounce , which has his landing page. To create a high-performance website for a startup (or any business), “Build a beast with a billion landing pages.” Envision your website as if every single page were a landing page. Even a product-description page can act as a landing page.

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How to Write AI Prompts: The Key to Better Outputs from Generative AI

Contently

Do you want conversational prose, technical writing, or sector-specific terminology? For example, ads promoting an eBook or landing page copy for a webinar. Tell the AI who you’re talking to and what tone you want to take with them. Are they nature enthusiasts? Practicing physicians? Newly certified accountants?

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How to Generate Winning Leads as a Freelancer

Freelance Union

There is a risk that overdoing outreach can be considered spammy , as not every prospect will be as receptive as the next, which is why it’s prudent to avoid writing generic, cliched prose, overloading inboxes, and making false promises.

Freelance 105
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How to Create a Swipe File: A Guide for Bloggers & Writers

Smart Blogger

A swipe file is a collection of writing examples — email subject lines, landing pages, sales pages, banner ads, breathtaking blog or social media posts, headlines, etc. sales page, landing page, or homepage; Pieces of content using a copywriting formula like AIDA, FAB, or PAS; Excerpts demonstrating great storytelling skills.

Writer 105
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19 Ways to Win, Attract, and Retain High-Paying Clients

Freelance Magic

Or their poetry-dripping prose. Similarly, research reports, long-form blogs, and landing pages help clients bring more revenue or visibility to their company—making them highly lucrative. How do some freelance writers demand $1/word while you’re stuck at $100/article (or less)? Maybe it’s their decades of experience.

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Everything You Want to Know About Becoming a Freelance Copywriter

Susan Greene

Those pages allow me to learn about my client’s business and what makes them unique. I also enjoy writing landing pages because they’re tightly focused. You may also be able to specialize in a certain kind of writing, such as ads or landing pages. I frequently write landing pages for clients.