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How To Use ChatGPT To Critique Your SalesCopy and Get More Clients By Clive Cable I recently wrote some landingpagecopy to launch a new ad agency. If you’re sending traffic to a salespage and you’re not getting the conversions you expected it’s because you have a blind spot to salescopy.
As we step into 2025, the world of digital marketing (much less salescopy, oh hello AI.) ” Actionable Tip: Show your audience what worksuse case studies, testimonials, and behind-the-scenes peeks on your landingpages. is evolving faster than ever.
Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a salespage or landingpage. Is the copy respectful and non-manipulative? ChatGPT knows how to write salescopy, but sometimes it can feel a little too direct, salesy and manipulative.
I was asked by Ken Kelly from Counselling Tutor to write copy for their Counselling Study Resources landingpage and an email sequence to help drive sales to the page. When I first spoke with Ken he mentioned he had worked with copywriters before but had not found one that created the right copy for their brand.
Do you know where to start when it comes to writing salescopy for your website? Well, I’m here to help—today, we are gonna get you over that creative roadblock hump with these FIVE salespage examples. In this post, we are walking through FIVE great salespage examples of incredible website salescopy that work.
When you can turn the most casual website, visitor or reader, into a customer —you know your website copy is doing something right. So how do we make sure that those casual website visitors, customers, are actually swept off their feet with your salescopy? I’ve got my P-A-R-I-S salescopy framework.
A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landingpage against each other to see which is most effective. Create two versions of the same ad, landingpage, etc. For example, you might test newsletter A with landingpage A, and newsletter B with landingpage B.
It doesn’t matter whether you’re writing salescopy or web content, stories can be your best friend. In an email, on a landingpage, as the opening to a blog post, or at the heart of a social media post… stories tap into the emotions of your readers. I asked her permission to use it in this post.
Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landingpages. Improve your existing messaging or generate new copy with the tool’s customized instructions. Define the type of content you’re creating—like an email, salescopy, novel, admissions letter, etc.
Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landingpage , and even your homepage. Each target customer should have a dedicated landingpage where you speak exclusively about relevant product features.
One of the main reasons why most landingpages and salespages are not converting leads into customers is a weak call to action with no sense of urgency. In the same vein, when people are delighted with the copy on your landingpage or PPC ads , they’ll click, because they perceive a benefit.
Choose your PPC network carefully; create a clean, well-written landingpage with a clear call-to-action and make sure your ad copy and landingpage are completely aligned. Apple reduces that consumer confusion by simplifying their web and salescopy. They completely eschew jargon or industry terms.
Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all salescopy. Each page that ranks in the search engines becomes a landingpage for new visitors to discover and build trust with their brand. An Example of Professional Content Writing.
A swipe file is a collection of writing examples — email subject lines, landingpages, salespages, banner ads, breathtaking blog or social media posts, headlines, etc. You can create a separate Gmail account (it’s free) and use it to save interesting newsletters, salescopy, email marketing emails, etc.
If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai Best for creating product descriptions and landingpagecopy Copy.ai has prompts for various sorts of copy.
This is all about persuading readers to take sales-related action. Popular examples of Copywriting: PPC LandingPages. Website SalesCopy. If you’re trying to sell a product, for instance, you would like to subscribe to a copywriting service. Social media Posts. Short Message Services(SMS).
And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landingpages, sales, pages to product descriptions and content marketing. Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media.
In other words, a letter you receive in the mail, an advertisement you watch on TV, a voicemail message you receive from a salesperson, a marketing email to subscribers, a landingpage with a CTA for a product, a video on YouTube about a product, a press release, push notification , and a webinar are all examples of copywriting.
In this article, I’ll show you how to use the copywriter’s equivalent of the Force to consistently write copy that converts and I’ll also provide examples. Use these nine formulas anywhere you need to write effective copy: social media posts, salescopy , email marketing , blog posts , and more. Let’s dive in.
Each stakeholder will have different concerns and require unique sales material. The variety and amount of salescopy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. Here is an example of a landingpage from Morning Brew. The decision is simple.
Copywriting Copywriting involves crafting persuasive and compelling content with the aim of driving sales and conversions. Remote copywriters create advertisements, email campaigns, landingpages, and salescopy for businesses.
In this case, a short video on your landingpage might be just the thing that attracts your audience’s attention and also show the features of your product. Make sure you make the most of this time by adding a short and engaging demo video of your product on your landingpage.
Email marketing is the most effective lead generation tactic , followed by websites/landingpages and then content marketing. For example, Dan Kennedy wrote salescopy that generated over $10 million in sales over the years. In other words, just like a job candidate, your first task is always selling yourself.
Page Authority of GMB landingpage. Page Authority (PA) is a 100-point score developed by Moz that predicts how well a specific website page will rank within search engine results. A steady stream of recent, positive sentiment is priceless salescopy for your market. Summing up.
Unlike magazine, TV, and billboard ads — whose purpose is to create brand awareness — direct response copywriting is persuasive copy that gets readers to take immediate action , like: Subscribe to an airfare discount newsletter. It’s the landingpage you get to after clicking through an email, or tapping learn more on a social media ad.
To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the salescopy is written. And “Nothing happens online until the salescopy is written.”. Whether it’s emails, videos, sales letters, landingpages, blog posts, articles, etc.
An SEO copywriter might use keywords like “best eco-friendly yoga mats,” “sustainable yoga gear,” or “green yoga products” in blog posts, product descriptions, and landingpage content. SEO optimizes your website, social media amplifies your reach, and your website copy seals the deal.
You can also try: Getting an introduction from someone who knows them; Connecting with them on social and building a relationship; Creating a piece of content (perhaps copy for a landingpage?) Dan rewrote Jay’s entire sales pitch on spec and sent it to him. they could use and giving it to them for free.
Keep It Simple When it comes to salescopy, less is more. Whether for your website or your landingpage, even in your emails in the subject line, the first thing they see has to be really powerful and eye-catching. Paint the picture of how they’ll feel after buying from you.
Tip : don’t link to your homepage in the ad campaigns, rather link to a specific landingpage and tweak it based on the results. The other benefit is that you can tailor your ad campaigns to these three items and adjust the landingpages, content, and messages based on the results. salescopy, and incentives.
Changing and testing out landingpages or salespages. We recently ran a test to different versions of the same salespage for one of our products. Always be thinking about how can I increase the conversions. We had a Lightroom course that we did, a course that we’re selling on Digital Photography School.
Changing and testing out landingpages or salespages. We recently ran a test to different versions of the same salespage for one of our products. Always be thinking about how can I increase the conversions. We had a Lightroom course that we did, a course that we’re selling on Digital Photography School.
The other thing that we do differently today, that we didn’t use to do, is that if we’re promoting an affiliate product, we no longer send our readers from our email to a landingpage on our site. We’re writing salescopy, setting up salespages, setting up our own products.
I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write salescopy. Four months ago I found an even easier way to use The Empathy Map to get salescopy to practically write itself. Plus the deepest darkest pain point research prompts so your copy writes itself!
They can: Suggest blog topics, article ideas, and outlines Plan email and social media campaigns Generate videos scripts Write salescopy for web and landingpages Write email campaigns Write social media captions We asked both apps to create a blog post outline for an article on “puppy recall training.”
I focus on SEO-driven pages that don’t pull in many branded searches. To do this, I use Google Analytics ’ landingpage report to track revenue or conversions. Another way I measure commercial impact is by tracking sales or conversions from users who also viewed SEO-driven content. And anyone in SEO, for that matter.)
On the other hand, if you can successfully produce other forms of content, like sales emails, newsletters, salescopy, case studies, and more, your content will bring more value, so you can charge more. For instance, if you say, Clients see a 25% increase in conversions with my landingpages.
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