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When you can turn the most casual website, visitor or reader, into a customer —you know your website copy is doing something right. So how do we make sure that those casual website visitors, customers, are actually swept off their feet with your salescopy? I have the A-R-T-I-S-T framework for your “about” page.
One of the main reasons why most landingpages and salespages are not converting leads into customers is a weak call to action with no sense of urgency. In the same vein, when people are delighted with the copy on your landingpage or PPC ads , they’ll click, because they perceive a benefit.
It doesn’t matter whether you’re writing salescopy or web content, stories can be your best friend. In an email, on a landingpage, as the opening to a blog post, or at the heart of a social media post… stories tap into the emotions of your readers. I asked her permission to use it in this post.
Copywriting is not about storytelling or presenting descriptions in any form. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. This is all about persuading readers to take sales-related action. Popular examples of Copywriting: PPC LandingPages. Website SalesCopy.
Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all salescopy. Each page that ranks in the search engines becomes a landingpage for new visitors to discover and build trust with their brand. Know how to craft short-form copy for advertisements .
A swipe file is a collection of writing examples — email subject lines, landingpages, salespages, banner ads, breathtaking blog or social media posts, headlines, etc. You can create a separate Gmail account (it’s free) and use it to save interesting newsletters, salescopy, email marketing emails, etc.
If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai Best for creating product descriptions and landingpagecopy Copy.ai has prompts for various sorts of copy.
Even if you’re going by the storytelling approach of writing content, you need to show your value to the audience. In this case, a short video on your landingpage might be just the thing that attracts your audience’s attention and also show the features of your product. You need to get to the point quickly.
I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write salescopy. Four months ago I found an even easier way to use The Empathy Map to get salescopy to practically write itself. Plus the deepest darkest pain point research prompts so your copy writes itself!
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