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6 Key Copywriting Best Practices & Trends for 2025 (& Beyond)

Ashleyn Writes

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Heres how you can make your copy eyeball-friendly: Break up your text : Whack that return key often. Use bullet brigades : Think emojis, numbered lists, or bolded text to highlight key points. is evolving faster than ever.

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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a sales page or landing page. But here are some questions I’ll ask myself as a way to audit the text for Emotional Intelligence: 1. Is the copy respectful and non-manipulative? Is the copy culturally sensitive?

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15 Best Quillbot Alternatives: The Ultimate Guide

Backlinko

Add a link or some text, and the tool will take that to represent your ideal brand voice. Versatile Content Creation While Quillbot is limited only to textual content, Writesonic lets you create content in different formats create content in different formats: text, audio, and visual. Like the kind of people it’ll resonate with.

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A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to test.

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How to Create The Perfect Call-to-Action

Neil Patel

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. His button text uses two words, “Download Now,” and also uses simple button design to appeal to people’s emotions and persuade them to opt in to a bigger email campaign.

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7 Tips to Highlight Product Features on Your Website

Neil Patel

Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landing page , and even your homepage. Each target customer should have a dedicated landing page where you speak exclusively about relevant product features.

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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned. Apple reduces that consumer confusion by simplifying their web and sales copy. They completely eschew jargon or industry terms.

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