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It doesn’t matter whether you’re writing salescopy or webcontent, stories can be your best friend. In an email, on a landingpage, as the opening to a blog post, or at the heart of a social media post… stories tap into the emotions of your readers. I asked her permission to use it in this post.
Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all salescopy. An Example of Professional Content Writing. By contrast, the website 9 to 5 Mac is an example of excellent work by a content marketer. A Definition of Copywriting.
Each stakeholder will have different concerns and require unique sales material. The variety and amount of salescopy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. Here is an example of a landingpage from Morning Brew. The decision is simple.
You can also try: Getting an introduction from someone who knows them; Connecting with them on social and building a relationship; Creating a piece of content (perhaps copy for a landingpage?) Another way to demonstrate value is by improving their weak, flawed, or outdated content. That’s where you come in.
I focus on SEO-driven pages that don’t pull in many branded searches. To do this, I use Google Analytics ’ landingpage report to track revenue or conversions. Another way I measure commercial impact is by tracking sales or conversions from users who also viewed SEO-driven content.
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