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Landingpage optimization (LPO) is an important part of digital marketing. Better converting landingpages lower your customer acquisition costs, improve user experience, and convert more website visitors to leads.
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.
Let me ask you a question… Would you rather have a beautiful website or a website your customers love? Your answer must be 100% I want a high-converting website. You might like the ad itself but most times the landingpage on the other side is not what you want to see. What Makes a Great LandingPage.
A well-designed landingpage can greatly increase conversions for your PPC or email marketing campaigns. Creating effective landingpages isn’t the same as crafting a successful website or email newsletter. There are certain guidelines you should adhere to in order to maximize your page’s success.
How To Create an SEO LandingPage Is your SEO plan doing all it can for you? If you don’t have strong landingpages for your products and services, your website may be falling short. An SEO landingpage provides keyword-optimized information about what you offer your readers.
Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Salespage writing Email funnels Landingpages Ads 2. Do you have a website or a blog? When I talk about this platform, what I mean is your brand online.
How To Create a LandingPage: The Complete Guide Building effective landingpages is essential for B2B and B2C businesses. The question, however, is why and how are they so vital to your website? The trick is learning how to create a landingpage that moves people to action. What Is a LandingPage?
For example, you can write for fitness coaches to help grow their website and social media. trillion USD in sales in 2021. Approaching this industry from a technical and scientific perspective will make your writing unique and help you land those high-paying gigs. You can charge a minimum of $15 per page when writing an ebook.
Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. For a brand new freelance writer, these websites can be the big break to make this dream a reality.
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You need useful, engaging, and persuasive copy to convert your offerings into sales. For instance, I can create a salespage and an accompanying email campaign that drives direct sales through your website. These special projects matter by giving a compelling voice to your marketing and sales efforts.
One of the best ways to improve CRO is by A/B testing features on your website. There is one thing to keep in mind: testing every random aspect of your website can be counter-productive. Try both varieties to see which works best for your website. Your call to action (CTA) is the most influential element on your landingpage.
As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Case in point: Our Copywriting for Creatives salespage hit an all-time high word count in 2024 (9,609 words!) Reminder: 3-5% conversion rate on a salespage is normal. is evolving faster than ever. and converted at 8.8%.
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For example, the color of your CTA button or the pictures on your landingpages can impact conversions. If you can optimize your site to include those triggers, you can boost your sales. How Psychology Impacts Sales Through Neuromarketing. You can also use neuromarketing principles on your landingpages.
Do you know where to start when it comes to writing sales copy for your website? Or are you staring off into the distance looking for your inspiration or the creative juices to strike, so you actually feel like you wanna write your website? Grab the salespage template used by Abby Grace in Example #4 right here.
For example, when summer sales dropped, they scheduled customer calls. Look for patterns in engagement and sales attribution. Together, they drive consistent sales. Your keyword matches the intent, your ad matches the keyword, and your landingpage matches the ad. It’s in storage until winter.”
That life-changing decision comes down to what website builder you decide to use. We’ve done the hard work and this article will guide you through the otherwise arduous process of finding the best website builder. The Top 4 Best Website Builders. The Different Types of Website Builders. General-purpose website builders.
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Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landingpage , and even your homepage.
Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic. It is possible to use Instagram to drive sales – and that requires using Instagram strategically. So obviously, your Instagram follower numbers will impact your sales numbers. Followers, however, are not enough.
If you want to succeed in online marketing, your website needs to be effective. Website performance metrics are the key. In this blog post, I’ll share 10 website performance metrics that will help you understand your site’s overall performance. Why Is It Important to Track Website Performance Metrics? Website Speed.
The best website builder for most people is Zyro or Wix. Building a website from scratch used to be hard. In fact, the best website builders turn you into a web designer overnight. The 7 Best Website Builders. Website builders have gotten so much better over the years. Building a Website with Zyro.
Besides feeling like you’re trapped inside an MC Escher painting, it’s also similar to navigating a poorly designed website. Bad website structure frustrates users and can cause them to distance themselves from your brand. Website structure also heavily affects your performance on search engines.
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It’s probably fair to say that all e-commerce website owners want the same thing: higher visibility on search engines and more sales. After all, heightened visibility means getting seen on search engine results pages, or SERPs. Fortunately, there’s plenty you can do to get your e-commerce website to rank higher.
Usually, this is all about segmenting your marketing (and your content) so you address each sales funnel stage (awareness, intent, desire, consideration). You invest time, energy, and resources into creating what you believe is a flawless sales funnel. So, how can you develop a sales funnel marketing strategy that boosts your revenue?
Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. You are not just any other business person hellbent on making a sale. Passive voice: The website will be audited by our SEO team.
Content for these businesses is what helps drive their brand and sales. As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landingpages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.
Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landingpages.
If you want to build a website for your business, it’s no different. Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. Many are trying to decipher how to use a website template. But, you will stunt the growth of your business website.
It’s not just a weird trend; directing users to click the link in bio is a powerful tool to help you drive traffic from social media to your website, product pages, and more. That made it hard to drive social media users from Instagram to your website. Add URL links to your landingpage.
Enter your businesss name or website and select the correct listing from the drop-down menu that appears. Using such keywords on your website signals to search engines that your business is relevant to a specific location. Next, optimize your website using your chosen local keywords. Thank those who gave positive feedback.
In this post, Clive provides a follow-up, but this time he shares how he uses ChatGPT to produce a One Pagewebsite (Lead Magnet) that converts. How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landingpage copy to launch a new ad agency. Why is that?
It can be used to test everything from website copy to sales emails to search ads. A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landingpage against each other to see which is most effective. Create two versions of the same ad, landingpage, etc.
The best part about this tool is that it integrates with your mobile app or website so you can see data in real-time and triggers actions by adding in predefined rules. Plus, Constant Contact allows you to quickly embed custom forms on your landingpages. This tool is perfect for helping sales teams shorten sales cycles.
Your Max CPC is determined by your website’s conversion rate, profit per customer, and target advertising profit margin. Use the formula below to calculate your Max CPC and then compare to the estimated CPC you found above: Max CPC = (profit per customer) x (1 – profit margin) x (website conversion rate).
First, there was Google’s Mobilegeddon algorithm update that took place in 2015 – which emphasized the importance of a mobile-friendly website – especially if site owners wanted to maintain their high SERP rankings. Think about this; would you want to read and fill out an extensive 5-pagesales form on your mobile phone?
They compared results to an overly pushy, “sales style” form of copy and saw a drastic difference. Change your CTA and landingpages. Once you find winning topics, go about creating something 10x better so your next ad can lead your audience to the perfect website, blog, or final end call. Are LinkedIn Ads worth it?
Driving customers—not just visitors—to your landingpage is the best way to make sales. The “poorly targeted” one delivered 278 website clicks costing $0.142 apiece. While the one with good audience targeting delivered 1,103 website clicks at only $0.03 Not even close. The only problem? Placement #2.
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In fact, 40 percent of website traffic begins with a search query. Once your website begins to rank on the first pages of Google’s search results, you’ll get more visibility. Getting to page one of the search results is vital. 75% of users don’t even click past the first page! You’ll be taken to a results page.
Leverage SEO and SEO Assistant tools for thorough on-page SEO analysis, sending a URL and keyword while generating valuable search engine keyword information for content creation. Employ SEO CORE AI to analyze and improve the SEO of a website using AI, providing comprehensive advice on websites, keywords, and competitors.
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