The Hoth

OCTOBER 3, 2023

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.

Text 98

Text SEO Keywords Engineering 98

Nick Ursborne

NOVEMBER 30, 2023

Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a sales page or landing page. But here are some questions I’ll ask myself as a way to audit the text for Emotional Intelligence: 1. I now have what it takes to engage with my audience with a high level of Emotional Intelligence. Sometimes it is.

Copy 217

Copy Ads Copywriter Copywriting 217

Neil Patel

MARCH 1, 2021

For your blog, your long-form copy, and most of the text on your website, always go with black (dark) text on a white (light) background. For your calls to action and other smaller, more impactful text elements, however, test each of the basic eight colors (or whatever colors fit with your design). Video vs. Text Sales Pages.

Website 145

Website Landing Page Copywriter Copywriting 145

Neil Patel

MAY 3, 2021

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. For example, you might test: headlines calls to action text calls to action location pop up featured images copy the number of fields in a form.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. Not to mention, your ability to captivate with a smaller image and little to no text area becomes a little diluted. My video landing page converts 56% of the people who visit. So good try, but wrong placement. What scares them?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

JANUARY 15, 2021

Create SEO Optimized Landing Pages. A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic. Sure, the homepage is important, but a landing page is where you can initiate a strong relationship.

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

MARCH 5, 2021

Analyze Your Landing Pages. Once you’ve got funnel visualization set up, your first round of testing should focus on your landing page. Color : Test different background and text color to improve conversion. Font Style and Size : Try different font sizes to see which size keeps readers on the page longer.

Landing Page 140

Landing Page Copy Text Sales 140

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. His button text uses two words, “Download Now,” and also uses simple button design to appeal to people’s emotions and persuade them to opt in to a bigger email campaign.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

FEBRUARY 10, 2021

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Neil Patel

DECEMBER 14, 2020

Create an Enticing Advanced Amazon Landing Page That Converts. Anyone can build a landing page on Amazon, but how can you be sure it will convert? If your landing page is bland (no call-to-action, little-to-no text), you won’t capture people’s attention.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

MAY 5, 2021

Text ads are the type you usually see on the primary Google search page. They offer display and text ads in association with highly targeted keywords. They combine display and text ads with targeted search terms. Create a Landing Page. Landing pages make tracking your visits very easy.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Credible Content

SEPTEMBER 17, 2022

The main sections of a website such as the homepage, the services page/pages, company profile, and product descriptions. Landing pages. Even if I try to assign them some work for writing for a landing page, an email campaign, or even the main website, ultimately, I need to rewrite most of the text.

Content Writer 130

Content Writer Copywriter Copywriting Writer 130

Neil Patel

JANUARY 26, 2021

There are currently two ways to place videos on your landing pages or website—link or embed videos. Embedded videos keep users on your page—which is ideal for landing pages or blog posts where you want to share information, but avoid losing the viewer to another page. Which method should you choose?

Landing Page 117

Landing Page IT Storytelling Text 117

Neil Patel

JANUARY 25, 2021

For good reviews, thank the reviewer and include an element of their text in your response. They also included a bit of promotional text to encourage the customer to sign up for a yearly package. Create a Quality Landing Page. Landing pages are the pages users come to through search. Conclusion.

Landing Page 132

Landing Page Architecture Keywords Text 132

Neil Patel

SEPTEMBER 16, 2021

These are the snippets of text that appear below your title tag in the SERPs. An effective meta description informs users what your page is about and also compels them to click through to your post. For this to work, you must implement image SEO best practices like naming your images properly and adding alt text.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

SEPTEMBER 11, 2020

The difference is it will appear at the top of search page results and on competitors’ profiles: With custom ads, you can add text snippets, choose a photo, and select the customer review you’d like to feature: You can also add value propositions to the bottom of your advertisements, such as sale and deal details or average response time.

Ads 145

Ads Landing Page Advertising Sales 145

Neil Patel

NOVEMBER 23, 2021

For example, your ad might show as a banner ad on one site and a dynamic text ad on another. Text Combinations Can Be Quite Tricky—Create Them Wisely. One significant advantage of responsive display ads is that they offer more text fields for you to work with. Your Landing Page Should Always Match Your Ad.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

SEPTEMBER 2, 2021

Here’s how Google text ads using dynamic keyword insertion might look: Dynamic ads can change nearly every aspect of your ads, including the main keyword, images, CTA button, and even the landing page users are sent to. For example, you could test: headlines link descriptions CTA buttons text images keywords.

Keywords 133

Keywords IT Landing Page Ads 133

Neil Patel

APRIL 14, 2021

That means they have figured out which keywords, ads, and landing pages work and do not work in your market. There are four key components to your AdWords text ads: Headline Description line 1 Description line 2 Display URL. Google Adwords Step #7: Use Relevant Landing Pages. Do not make this mistake.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

DECEMBER 21, 2020

It transforms the data you have into natural-sounding text. Natural language generation allows the updating of existing text and automation. Logistics and travel: Keep passengers updated, write itineraries, and translate texts into various languages. NLU analyzes text to understand intent and meaning. Personalization.

Digital Marketing 144

Digital Marketing Marketing Telecommunication Landing Page 144

Quick Sprout

JULY 22, 2022

They provide a host of lead nurturing tools to help you grow your contact list: Landing pages. Create actionable and engaging web pages to collect leads for you. And, unlike other email marketing services, Sendinblue can support chat and SMS if you want to drive leads on your site or by text. Sign up forms. Facebook ads.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Neil Patel

AUGUST 6, 2021

Coupled with BigCommerce’s fully customizable email templates (using code or the text editor), creating follow-up campaigns couldn’t be easier. Determine the ad format you’ll use (video, text, etc.) Optimize your landing pages for better conversions. Your landing page is an essential part of your sales funnel.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

OCTOBER 12, 2020

While the text output isn’t perfect, it can save quite a bit of time. SEO: Text Optimizer : Text Optimizer is a content marketer’s holy grail. It uses AI to analyze web pages and texts to see how well optimized it is for a specific keyword. Atomic Reach : At a loss for the right words for an ad?

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

SEPTEMBER 20, 2021

It’s really easy to get started through simple methods like using alt text, creating content, and detailed keyword research. Create Landing Pages. Every website needs somewhere for the user to land. The verbiage, colors, and selling points should be the same on your landing page as they are on social media.

Website 141

Website Landing Page Keywords Architecture 141

Neil Patel

SEPTEMBER 23, 2021

In graphic design, typography refers to how you arrange text within your advertisement. However, what’s equally important is the font and the text size. Finally, typography covers text emphasis. Specifically, space in graphic design refers to the space surrounding other elements like text, shapes, or visuals.

Landing Page 133

Landing Page Ads Text Communication 133

Neil Patel

MARCH 23, 2021

The keywords, rather than image or text ad data, you target are arguably the most important factor when running a Search campaign. Of course, this is all assuming that your landing page is adequately optimized – something we’ll touch on later. Make Sure Your Landing Page (or Website) Meets Google Guidelines.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Grammarly

DECEMBER 26, 2023

In this guide, we talk all about the sales letter, AI, writing prompts, and how you can use text generation to make your copywriting easier. Before we get into specifics, let’s first explain the sales letter, AI prompts, and how to use text generation in general. or “Can AI handle all kinds of copywriting?” What is a sales letter?

Sales 109

Sales Writing Persuasion Copywriter 109

Neil Patel

JUNE 23, 2021

Back up your claims with data and testimonials on your landing page/ad copy/ and social media adverts. The ‘free invoicing software’ ad above leads to a landing page, only to show that the software has a 30-day free trial. Like a high-converting landing page, your Twitter ad should ideally have a single place to click.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

FEBRUARY 26, 2021

Creating a video ad campaign, which is different from a text ad, might help you stand out and grab your market’s attention. Perfect Your Landing Page. Your landing page is essential because this is what your user sees as soon as they click on your ad. These are crucial elements of a successful landing page.

Advertising 138

Advertising Landing Page Keywords Ads 138

Quick Sprout

AUGUST 24, 2022

You’ll be able to preschedule emails and text messages when someone joins your list, for example, tailoring these automated sequences based on demographics or custom attributes that you set. Design landing pages that convert. With that you’ll be able to set up landing pages and transaction emails.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Neil Patel

AUGUST 6, 2021

Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landing page , and even your homepage. Each target customer should have a dedicated landing page where you speak exclusively about relevant product features.

Website 142

Website Landing Page Manufacturing Sales Copy 142

Neil Patel

OCTOBER 5, 2021

Use and Optimize Landing Pages. To achieve this, you must ensure the landing pages you link to match the ideas in messages you send. That’s why you must include relevant landing pages in as many emails as you can. You can do this in any industry by suggesting related products and services.

Landing Page 145

Landing Page Retail Engagement Promotion 145

Neil Patel

FEBRUARY 8, 2021

An example of this would be someone completing a form on your landing page and entering their phone number for you to call them. Whether it’s your landing page, PPC, or social media, you’ll want to track the success of your efforts. PPC/Landing Page Performance. You’re making an outbound call in this case.

Landing Page 120

Landing Page Social Media Keywords Sales 120

Kristi Hines

AUGUST 2, 2023

Enter any URL and have the text content rewritten for your clients. Generate and publish SEO-optimized blog pages swiftly with QuickBlog, and craft marketing-driven landing pages with QuickPage. With Video Captions, offer a service converting YouTube videos into transcribed text and summarizing its content.

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

DECEMBER 10, 2020

Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. Images, just like text, can also be perceived as “fluff.” Break Up Large Chunks of Text. The use of blog images in posts is a no-brainer. Placing Images on Your Blog.

Blog 128

Blog Blogging Landing Page Freelance 128

Neil Patel

DECEMBER 8, 2020

Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. Images, just like text, can also be perceived as “fluff.” Break Up Large Chunks of Text. Illustration by Laetro. The use of images in your blog posts is a no-brainer.

Blog 129

Blog Blogging Landing Page Freelance 129

Neil Patel

JANUARY 28, 2021

The platform allows creators to record, edit, and customize high-quality videos with features like text, music, and calls to action. Here are a few key features Vimeo has to offer: record videos, add text, music, and adjust colors, ratio, etc. Here’s Content Marketing Institute’s Vimeo page.

Marketing 129

Marketing Landing Page Social Media Manufacturing 129