Grammarly

NOVEMBER 9, 2023

When they’re used for marketing purposes, think of a one-pager like a landing page. Just like a landing page, a one-pager is focused on a specific offer and written in a direct tone that aims to make the reader want to take advantage of the offer. Another name for a lengthy business report is a white paper.

Landing Page 116

Landing Page Concept Education Copy 116

Melanie Saxton

DECEMBER 27, 2024

For instance, I can create a sales page and an accompanying email campaign that drives direct sales through your website. I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Content Marketing Institute

NOVEMBER 17, 2017

Sure, you have to get them to click “I agree” to confirm the legalese, but your opportunities to engage widen when you direct these visitors to a landing page. Covelli Enterprises, which owns Panera restaurants in Ohio, takes Wi-Fi users to a landing page promoting an upcoming feature such as this one for Veterans Day.

Audience 111

Audience Landing Page Entertainment Content 111

Susan Greene

JUNE 2, 2015

Create targeted landing pages? The Disruptive Advertising agency says, “Don’t overlook the importance of a visual element , even in white paper, eBook, case study or other text-heavy projects. A/B testing is a reliable and easy-to-implement method for making changes to your landing pages, website and campaigns.

Marketing 130

Marketing Landing Page Copywriter Copywriting 130

Credible Content

SEPTEMBER 17, 2022

The main sections of a website such as the homepage, the services page/pages, company profile, and product descriptions. Landing pages. White papers. As a copywriter, when you are writing for a landing page or an email campaign you need to have a deep understanding of. SEO content. Blog posts.

Content Writer 130

Content Writer Copywriter Copywriting Writer 130

Neil Patel

AUGUST 5, 2021

Link Your Snapchat Ads to the Correct Landing Page. Once you have your audience’s attention, you need to direct them to the next step, i.e., your landing page. What is a landing page? The page usually has a goal like: sales email list sign-ups white paper downloads.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

MARCH 5, 2021

For example, “white paper A download” or “free trial subscription.” Define The Funnel : Google Analytics allows you to add up to ten pages in a conversion funnel. Analyze Your Landing Pages. Once you’ve got funnel visualization set up, your first round of testing should focus on your landing page.

Landing Page 140

Landing Page Copy Text Sales 140

Smart Blogger

MARCH 10, 2023

Some examples are blog posts, case studies, and white papers (we’ll discuss many more in a moment). Here’s an example of an e-book from the Freelance Writer’s Den: Some businesses refer to their e-books as a “white paper,” which leads us to our next profitable writing niche: 3. How much do white papers pay?

Freelance 120

Freelance Writing Finance Script 120

Content Marketing Institute

OCTOBER 26, 2017

Unbounce , which has his landing page. If you don’t, every time you push a lead over to Salesforce, you’re going to have to send an email saying, ‘Hey Greg, this person downloaded our white paper and then went to these three pages.’ Envision your website as if every single page were a landing page.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Credible Content

SEPTEMBER 22, 2022

Downloading your white paper or case study. There may be a landing page that asks people to download a white paper or a case study. Even different types of email are needed. Hence, your email marketing campaign needs to target the precise engagement factor. This could be. Downloading your brochure.

Copywriter 130

Copywriter Copywriting Text Copy 130

Neil Patel

SEPTEMBER 22, 2021

It was delivered to everyone who landed on a specific web page URL, rather than retargeting all site visitors. I visited their webinar-training landing page and was immediately retargeted after not converting. For the next step, be sure to select “People who visited specific web pages.”.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Smart Blogger

MARCH 14, 2023

In other words, a letter you receive in the mail, an advertisement you watch on TV, a voicemail message you receive from a salesperson, a marketing email to subscribers, a landing page with a CTA for a product, a video on YouTube about a product, a press release, push notification , and a webinar are all examples of copywriting.

Copywriter 112

Copywriter Copywriting Freelance Copywriting Script 112

Susan Greene

SEPTEMBER 16, 2016

Use your About Us page to forge a connection. Add landing pages to target specific niches. White papers. Consider Adding Landing Pages. Not every visitor has to enter your medical website through the home page/front door. Landing pages are highly specific, usually focused just one main subject.

Healthcare 130

Healthcare Medical Copywriter Copywriting 130

BKA Content

APRIL 24, 2024

The average conversion rate for most landing pages is only about 2.5%. For B2B customers, detailed product pages, white papers and landing pages may be ideal, and virtually all audiences respond well to video content. Do You Need a Hand With Content Mapping?

Landing Page 94

Landing Page Content Social Media Keywords 94

ContentWriters

MARCH 6, 2024

Content types suited to SEO content briefs include: Blog posts Product pages Landing pages Articles Guides White papers eBooks An SEO content brief can be particularly valuable when focused on achieving specific content marketing goals like fueling lead generation, sales growth, and ROI through organic search.

SEO 98

SEO Writing Content Brand Awareness 98

Smart Blogger

FEBRUARY 16, 2023

Full-screen takeover advertisements have the highest conversion rate at 2.4%, with downloadable white paper offerings being the most likely CTA type to convert ( 1.6% ). Lead Pages , 2022) There’s an 86% improvement in conversion rates when video content is used on landing pages.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

BKA Content

APRIL 22, 2023

Or maybe you’re looking for a white paper ghostwriter to help build out some high-level explanations of products or services you offer. We’ve conducted research and written a white paper on the savings of outsourcing content creation vs keeping it in-house.

Content Creation 98

Content Creation Script Freelance Utilities 98

Content Marketing Institute

NOVEMBER 8, 2018

White paper. But it ranks well for some relevant phrases: Perhaps the lower search positioning occurs because searchers who click find the landing pages basic and not too compelling. A new page isn’t quite as problematic. Your brand, product, or service. Free trial. Informational keywords. Best ways to.

Keywords 100

Keywords SEO Landing Page Architecture 100

Shorthand Content Marketing

OCTOBER 7, 2022

Each page that ranks in the search engines becomes a landing page for new visitors to discover and build trust with their brand. Copywriting is usually found in ads, sales letters, sales emails, PPC landing pages, social media ads on Facebook, LinkedIn and Instagram, etc. A Definition of Copywriting.

Copywriter 97

Copywriter Copywriting Writing Content 97

BKA Content

OCTOBER 27, 2023

This process can improve page and domain authority, boosting search engine rankings, organic traffic, leads and conversions. We help your tech site rank higher on search engine results pages through strategic keyword research and content optimization. As you rank higher, more potential clients will visit your site.

SEO 98

SEO Search Engine Optimization Utilities Social Media 98

Content Marketing Institute

OCTOBER 4, 2018

E-guides and white papers. If your research is multifaceted and detailed, consider creating a home base – a landing page or central repository of your data, as Michele Linn advises. Options include: Blog posts and articles. Infographics and interactive graphics. Twitter chats.

Persuasion 111

Persuasion IT Content Entertainment 111

ContentWriters

DECEMBER 13, 2023

Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. In general, copy moves people down the sales funnel.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Content Marketing Institute

JANUARY 30, 2019

Many customers who discover your brand through your content are not ready to buy but may be willing to opt in to download your brochure or white paper. It’s a good idea to use Alter in two ways: To personalize your best performing content pages (to test, collect data, and boost their performance). tools Click To Tweet.

Editorial 106

Editorial Editorial Team Collaboration Social Media 106

Content Writing

DECEMBER 20, 2022

Popular Examples of Content Writing : White Papers. Popular examples of Copywriting: PPC Landing Pages. If by any chance you want to harness advantages of digital marketing to promote your business, you should distinguish content writing from copywriting. Emails Newsletters . Case Studies. Social Media Posts. Copywriting.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

MARCH 16, 2021

For example, Videofruit once offered a prize of a 10-year subscription to Leadpages , an industry-leading landing page service. There’s a very simple way to solve this problem: make your prize something only potential customers will love. For someone who doesn’t work in marketing, it’s worthless.

Marketing 133

Marketing Script Landing Page Brand 133

BKA Content

SEPTEMBER 22, 2023

Most audits include web pages, blog posts, and product descriptions. You may also look at landing pages, videos, and white papers. A content audit involves taking inventory of your currently published content and evaluating whether it meets your SEO needs.

Search Engine Optimization 98

Search Engine Optimization Engineering Social Media Keywords 98

Smart Blogger

MAY 8, 2023

The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. On one project you might be writing a white paper on small business trends for Salesforce. Here is an example of a landing page from Morning Brew.

Copywriter 79

Copywriter Copywriting Brand Awareness Social Media 79

Contently

DECEMBER 14, 2022

Optimizing mid-funnel landing pages for SEO can also help you generate leads, as members of your target audience can quickly and easily find your product or service. You can identify team members’ individual workloads, content production time, and delivery estimates, so you can make adjustments as you need it.

Editorial 90

Editorial Content Lead Generation Brand Awareness 90

Article Writing

OCTOBER 26, 2022

This is often done through the creation of landing pages or lead magnets. The goal here is to get the person reading your copy to take action, whether that means signing up for your email list, downloading a white paper, or even scheduling a consultation call. The third purpose of B2C copywriting is to generate leads.

Copywriter 89

Copywriter Copywriting Persuasion Brand Awareness 89

Express Writers

JUNE 16, 2024

Artificial Intelligence has reduced writing anything from blog posts to white papers to a few clicks of a button. That’s why online content — web pages , blogs , landing pages — play by different rules. The debate rages on… Is it worthwhile to learn how to write in the face of surging AI popularity ?

Writing 98

Writing Writing Style Writer Communication 98

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You just need a landing page to gather contact details. And chances are, you’re struggling to get people to download them. Often, their promotion makes you anxious.

Content 111

Content Editorial Team Promotion Social Media 111

The Hoth

NOVEMBER 30, 2022

Landing pages featuring free webinars or live demos of your product . As an example, if you offer home renovation services, a landing page covering basement renovations is a great idea. That means providing user pricing guides, case studies from satisfied customers, webinars , and white papers. .

Marketing 105

Marketing Education Construction Landing Page 105

ContentWriters

FEBRUARY 13, 2024

Examples include blogs, videos, case studies, social media content, infographics, and landing pages accessible to anyone on the web. Interested customers and prospects can also download their Landing Page Optimization Guide by entering contact details. BambooHR does this well with its webinar landing pages.

Landing Page 59

Landing Page Content Brand Awareness Social Media 59

BKA Content

MAY 31, 2023

With carefully placed keywords and quality writing, Google can use your blog posts and landing pages to answer the search queries of potential leads. Formats that may spark inspiration include blog posts, website content, podcasts, videos, infographics, white papers, e-books and FAQ sessions.

Insurance 98

Insurance Content Marketing Marketing Content 98

Content Marketing Institute

OCTOBER 8, 2018

In addition to the case study video, you create native social content, an infographic, a white paper, and a microsite to tell the story as extensively as you like. Think of videos more like you do landing pages, which you monitor and optimize regularly. You post the different versions on your sales page.

Marketing 111

Marketing Editorial Team Promotion Social Media 111

ContentWriters

FEBRUARY 28, 2024

Businesses can use CTAs to ask customers to perform a variety of actions, such as: Leave a comment Buy a product Share a post Download a white paper Subscribe to an email newsletter Complete a survey Post a review The call-to-action motivates a reader to engage with the company and ideally convert as a buyer or help promote the brand.

Content 59

Content Insurance Landing Page Consulting 59

ProBlogger

NOVEMBER 10, 2014

For instance, if every business blog in your niche is offering a helpful marketing manual or white paper, be creative and think of what else you can offer. Do they all share the same content or have look-alike landing pages? And of course, remember, landing pages matter. Some questions to ask yourself….

Landing Page 51

Landing Page Blog Blogging Creativity 51