Contently

DECEMBER 13, 2022

It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. Ready to take your content to the next level? Gating content for lead generation.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Contently

MAY 9, 2024

Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning. This turns your white paper into lead-generating content.

Proofreader 109

Proofreader Writing Recruitment Brand 109

Content Hacker

OCTOBER 25, 2022

But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). Visual Content Marketing ROI Statistics.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Hacker

MARCH 2, 2023

It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blog posts, videos, podcasts, ebooks, webinars, infographics, and more. More effective lead generation opportunities. Webinars/live streams (hosting events).

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

ContentWriters

MARCH 13, 2024

The word “eBook” (also spelled “ebook” or “e-book”) is just what its name suggests: a digital “book” that’s published electronically for lead generation, knowledge sharing, and building through leadership. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads.

Content Marketing 59

Content Marketing Marketing Proofreader Long Form Content 59

ContentWriters

DECEMBER 6, 2023

It builds trust, which supports lead generation and client retention. Moreover, depending on your goals and the type of content you’re producing, your KPIs may vary. ” If your goal is lead generation, a KPI could be “number of free trial sign-ups.” Experimentation is a great idea here.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Contently

APRIL 9, 2024

On the other hand, if the content is an educational piece (like a how-to post), it’s a great candidate for repurposing. Think of a few different mediums and channels where every piece of long-form content could live and build that into your creation strategy before you begin execution. The best part?

Long Form Content 52

Long Form Content Content Social Media Content Creation 52