Remove Lead Generation Remove Long Form Content Remove White Paper
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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. So, if you want to market yourself as a SaaS content writer, once you pick an industry or SaaS company to pitch to, state the writing niche or service you provide.

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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads.

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Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

Content brings and holds your audience close so that when there is a need, your product or service is their choice. Ongoing, quality content sets you up for future sales. Its function is to build trust.

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Content Marketing Vs Social Media Marketing: Finding the Right Balance

BKA Content

SEO Opportunities Long-form content gives you many chances to use keywords. Lead Generation When you combine content marketing and SEO, you can drive significant traffic to your website. When potential customers need products, services or solutions, they’re more likely to choose a business they trust.

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

With a CMP like Contently, CMOs can know that their content teams have everything they need to plan, create, scale, review, distribute, and measure their content programs. Here are a few ways a CMP makes end-to-end content marketing seamless. Make Sure Your Strategy Includes Lead Generation.

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The Ultimate Guide to Repurposing Content

Contently

Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. The stats from a recent white paper you published find new life as a shareable infographic. Which podcast episodes have the most downloads?