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Make Content Integral to Your Lead Generation

Content Marketing Institute

Can content marketing help or even drive your brand’s lead-generation and nurturing strategy? Continue reading → The post Make Content Integral to Your Lead Generation appeared first on Content Marketing Institute. It sure can. Let’s see how.

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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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6 Facebook Lead Generation Tips to Generate More Business

Neil Patel

Let’s face it: Every marketer on the planet wants more leads. We go to great extents to generate and capture those leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. Why Facebook Lead Generation Matters.

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Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine

Content Marketing Institute

How This Tech Company Turned Theirs Into a Lead-Generation Engine appeared first on Content Marketing Institute. This is a story about how one company changed that by building a content engine instead of only managing a blog. Continue reading → The post Lackluster Blog?

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Why It’s Important to Focus on Creative Content Marketing

Contently

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

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Lead Generation Strategies for Small Businesses

BKA Content

Lead Generation Strategies for Small Businesses To get the most growth and progress, learning about lead generation for small businesses is a critical step. No matter what industry you work in, lead generation is a key factor in helping grow your customer pool. What Is Lead Generation?