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Struggling to Write Copy? There’s a Better (and Affordable) Way

Susan Greene

I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials. Sales letters – Target your prospects with a succinct offer communicated effectively to generate new leads.

Copy 130
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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

The word “eBook” (also spelled “ebook” or “e-book”) is just what its name suggests: a digital “book” that’s published electronically for lead generation, knowledge sharing, and building through leadership. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads.

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Powerful B2B Copywriting Strategies That Drive Conversions

Copywriter Collective

While alternative content formats like video have shifted marketing significantly in recent years, textual content remains a powerful part of content marketing. While B2B content marketing is not new, its effectiveness depends on how well the content is written and structured.