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Leadgeneration is the process of creating consumer interest in your products or services. With leadgeneration, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top leadgeneration tips.
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Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase. If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama.
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Create and promote an email-gated free course. When you’re stuck on how to grow your business – including getting client leads or MQLs – leadgeneration ideas can get you unstuck. Whether your business is B2B or B2C, if you operate online, you should be focused on leadgeneration.
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marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. But most marketers don’t have data science and computer programming skills. cspenn Click To Tweet.
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