Remove Lead Generation Remove Sales Remove White Paper
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How to Write an Effective Healthcare White Paper

ContentWriters

Healthcare organizations are constantly seeking ways to showcase expertise while generating qualified leads. Enter the healthcare white paper, a powerful but underutilized tool in medical marketing. White papers help you build authority, earn trust, and move prospects through complex sales cycles.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

Content for these businesses is what helps drive their brand and sales. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This type of content further educates and nurtures that sale from a user.

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The Importance of Technical Writing in Marketing

ContentWriters

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Technical writers adapt their style, whether a formal white paper or a casual blog, to fit the content.

Writing 64
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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Two common long-form mediums are white papers and eBooks. Read on as we discuss each type of content and how to decide between a white paper vs. eBook in your marketing strategy. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads. What Is an eBook?

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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

The sales funnel is obsolete. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. From sales funnel to lifecycle marketing: a (brief) history. The sales funnel aligns with that approach. Bold statement?

Sales 111
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How to Write a Professional Case Study: Definition, Types, and Examples

Grammarly

Case study vs. white paper A case study is often mixed up with a white paper , another popular marketing document. While a case study is a true story about a particular customer, a white paper is a general piece of writing that explains and instructs on a topic related to a company’s industry.

Writing 117