article thumbnail

Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

article thumbnail

How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Gating content for lead generation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Core LinkedIn Lead Generation Strategies for 2024 (& Beyond)

Smart Blogger

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

article thumbnail

The Pain and Payoff of a Fintech Case Study

Contently

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. It sets you apart from the competition Unlike generic marketing materials, a fintech case study illustrates how your products and services address specific pain points in deep ways.

article thumbnail

Use a Content Strategy Template To Scale Up Quickly

Contently

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Consider what type of content your audience engages with most and the message you want to convey—blog posts for in-depth information, videos for visual storytelling, or infographics for data visualization.

Content 70
article thumbnail

The Importance of Technical Writing in Marketing

ContentWriters

Driving Lead Generation & Sales Enablement Technical content can be vital to sales enablement, especially when paired with product demos or onboarding experiences. Clear, well-structured content builds trust with readers and strengthens your message when combined with compelling value propositions.

Writing 64
article thumbnail

5 Tips to Invigorate Boring SEO Reports with Storytelling

Moz

Posted by chrisgiarratana Add value to SEO reports with storytelling. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. After a few months of on-page optimizations I can see a big improvement for CTR and lead generation on their site.