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How to Write an Effective Healthcare White Paper

ContentWriters

Healthcare organizations are constantly seeking ways to showcase expertise while generating qualified leads. Enter the healthcare white paper, a powerful but underutilized tool in medical marketing. White papers help you build authority, earn trust, and move prospects through complex sales cycles.

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How Often Should You Publish a White Paper

ContentWriters

Businesses deciding when to publish a white paper must thoroughly understand their audience. The first step in identifying how often you should publish a white paper is researching your industry. If you have a lot of changes in your industry or your business, you likely need to publish a white paper frequently.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. This type of content further educates and nurtures that sale from a user.

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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Two common long-form mediums are white papers and eBooks. Read on as we discuss each type of content and how to decide between a white paper vs. eBook in your marketing strategy. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads. What Is an eBook?

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How to Write a Professional Case Study: Definition, Types, and Examples

Grammarly

Case study vs. white paper A case study is often mixed up with a white paper , another popular marketing document. While a case study is a true story about a particular customer, a white paper is a general piece of writing that explains and instructs on a topic related to a company’s industry.

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How to Create White Papers From Your Blog Posts and Use Them Effectively

ProBlogger

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!